There is no better guide to the new map of the economic world than Jim O'Neill -- Niall Ferguson, author of The Ascent of Money and Civilisation O'Neill has redefined how investors and Western business leaders see the world. This book tells the unlikely story of how O'Neill developed this path-breaking idea... lively, powerful and highly accessible -- Gillian Tett Financial Times Jim O'Neill challenges the lazy consensus and persuades us that the great swing to the East should be welcomed rather than resented by an anxious West. This is a book we all needed -- Sir Martin Sorrell, CEO, WPP O'Neill has changed how the world thinks about economic growth - and how the BRICs think about themselves -- Lloyd Blankfein, chairman and CEO, Goldman Sachs Jim O'Neill is Goldman Sachs' rock star Business Week Eye-catching, startling ... has many merits Management Today Reveals the next stages in the progress of the non-Western economies which have come to dominate corporate life across the world Daily Telegraph A passionate riff on the subject. O'Neill's enthusiasm for the BRIC story stands out The Financial Times The top foreign-exchange economist anywhere in the world in the past decade -- Gavyn Davies, former BBC chairman The guru of Goldman Sachs has long been ahead of the curve -- Blake Hounshell, Foreign Policy O'Neill encourages us to concentrate on the basics: population and productivity. It's the demography, stupid. Admirably simple Bloomberg BusinessWeek A brilliant and insightful analysis of the dynamic forces that are changing our world and the lives of millions of people. Jim O'Neill has done more than anyone to illuminate the shifting landscape of the global economy -- Michael Spence, Nobel Prize-winning economist If you want to learn how emerging markets are going to develop in the coming years, you don't have to wait for some future historian: just read this wonderful book -- Arminio Fraga, economist and former President of the Central Bank of Brazil Jim O'Neill's theory about the BRICs has become a reality. His new book makes it clear that growth markets will grow to the benefit of all -- Arkady Dvorkovich, advisor to Russian President Dmitry Medvedev Compulsory reading for all those interested in the world economy -- Montek Singh Ahluwalia, economist and Deputy Chairman of the Planning Commission of the Republic of India O'Neill's book provides us with more insights into how the world is better with BRICs emerging. Just like the book says, it is a great challenge indeed, but it is a great opportunity worth exploring -- Prof. FAN Gang, Director of NERI-China (National Economic Research Institute, China Reform Foundation)
About the Author
Jim O'Neill is Chairman of Goldman Sachs Asset Management. He joined Goldman Sachs in 1995, rising to chief economist, and in 2001 he led the team that conducted the original BRIC analysis. He is a member of the boards of the UK Royal Economic Society, Itinera and Bruegel, and also chairman of the charity SHINE. He has a lifelong passion for Manchester United FC, and has served as a non-executive director of the club's board.