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The Growth Map: Economic Opportunity in the BRICs and Beyond Hardcover – December 8, 2011

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Editorial Reviews


“When Jim O’Neill first coined ‘BRIC’ he redefined how investors and Western business leaders see the world. Economic students, policymakers, diplomats, investors, and business leaders should all read this book—not least because the rise of the BRICs is already turning so many Western assumptions upside down and will reshape the globe for decades to come.”



“A brilliant and insightful analysis of the dynamic forces that are changing our world and the lives of millions of people. Jim O’Neill has done more than anyone to illuminate the growth of the developing world and the shifting landscape of the global economy.”


“This book should be compulsory reading for all those interested in the world economy.”


“Jim O’Neill challenges the lazy consensus and convinces us that the great swing to the East should be welcomed rather than resented by an anxious West. There’s no empty optimism here; just measured, reasoned grounds for hope.”



“If you want to learn how emerging markets are going to develop in the coming years, you don’t have to wait for some future historian; just read this wonderful book by Jim O’Neill!”


“Jim O’Neill’s theory about the BRICs has become a reality. His new book makes it clear that growth markets will grow to the benefit of all whatever the skeptics think.”


“In four letters, Jim O’Neill identified one of the most consequential themes of the twenty-first century. Jim has changed how the world thinks about economic growth—and how the BRICs think about themselves.”


About the Author

Jim O'Neill is the chairman of Goldman Sachs Asset Management. Before that he was the firm's head of Global Economics, Commodities and Strategy Research. He created the "BRIC" term in 2001. He is the chairman of the charity SHINE. He lives in London.


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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (December 8, 2011)
  • Language: English
  • ISBN-10: 1591844819
  • ISBN-13: 978-1591844815
  • Product Dimensions: 6.2 x 1 x 9.5 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #661,579 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

36 of 40 people found the following review helpful By Serge J. Van Steenkiste on December 12, 2011
Format: Hardcover Verified Purchase
Jim O'Neill first reminds his audience how he selected the original four developing economies which are widely known under the acronym BRIC, i.e., Brazil, Russia, India, and China. In the Chapter "BRIC by BRIC," Mr. O'Neill gives a nice summary of the key milestones that each of the four economies has achieved since he coined the acronym in 2001. To his credit, the author usually does not hesitate to deal with the shortcomings which still afflict each of these economies, despite their numerous achievements. In the coming decades, the BRICs are expected to continue to make waves in the cultural, economic, financial, and socio-political spheres due to their (favorable) demographics and increased productivity. More interestingly, Mr. O'Neill articulates clearly how and why he identifies economies such as Indonesia, South Korea, Mexico, and Turkey among the N-11, i.e., the "Next Eleven" countries. These countries represent the next waves on which multinationals and investors should also ride for their benefit. Mr. O'Neill invites the developed nations, most of which are struggling, to seize the opportunity that the current global credit crisis offers them, not only to reform themselves for the better, but also to further increase their exports to the BRICs and N-11. Mr. O'Neill repeatedly draws the attention of his audience to the fact that the Germans have been very good at seizing the opportunities that the deepening globalization offers them. The author's graph about German exports since 2007 is illuminating on this subject. Due to this evolving landscape, Mr.Read more ›
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63 of 79 people found the following review helpful By Sanford on January 19, 2012
Format: Hardcover
I try to buy every book by Portfolio and most do so well, I feel no need to add a review. So I feel bad reviewing their book for the first time, and that too negatively but this fits the category of books I review: over-hyped or erroneous theories by over-paid or erroneous authors.

Jim O'Neill was surely the first person to coin the term BRIC but it is hardly a reason for a victory lap. Much of the criticism about it has already been made on the web, that Turkey and Vietnam grew much faster, that it gave credence to communist China and non-reformist India, etc. All those criticisms apply to this book too. But what is more obvious is that by the time he coined the phrase, it was ten years AFTER Tiannamen Square and eight years after a political crisis in India had initiated privatization, and all those markets were red hot already. A research analyst at Goldman Sachs cannot change the trajectory of 3 billion people, as the author arrogantly insists on suggesting.

Secondly, the book hypes another theory already old: the next eleven, countries that include Turkey and Bangladesh and Pakistan, all ostensibly chosen for their population driven growth. All that O'Neill confirms is that absent a world war or genocide that kills those people, people will create their own demand for food and clothing, and no matter how unproductive or uneducated, will begin to be important in the aggregate. There is thus no prescriptive analysis of what makes countries grow or if it would continue in the future.

Thirdly, the terrain O'Neill covers is the world of development economics. Now I dont know his background but he surely has no tight grasp on the role of technology or freedom, not in a way that is statistically significant.
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25 of 30 people found the following review helpful By Reluctant Reviewer on February 10, 2012
Format: Hardcover
An astonishing book. Astonishing for its lack of depth and insight. Early on the author states "...on a basic level I often find it amusing that it (the BRIC thesis) is considered so profound. Four big populations becoming more productive and engaging with the rest of the world in a way they hadn't previously: if they carried on doing the same, they were going to be big, plain and simple." I should have stopped reading at that point. All of the author's thinking is based on simple modeling of population growth and productivity (for which he uses available World Bank data). The lack of any meaningful insight into the business environment of the specific countries he discusses is staggering. Most of his "evidence" involves anecdotes from personal travel experiences, e.g. on one trip I saw carts in the road, on the next trip I saw cars. For those of you hoping to get real insight into the N-11 (Next 11) countries, prepare to be grievously disappointed. There is next to nothing besides a list. O'Neill also professes what can only be called a "faith-based" belief that globalization benefits all and that the developed countries will regain their lost industries as consumer markets emerge around the world. The ONLY support for this position is the example of BMW exporting cars successfully to Russia and China. An example that is repeated more than a dozen times throughout the book and which he apparently came upon because a German friend had to wait 6 months for his BMW because of an order backlog for China. O'Neill may be right, but he hasn't marshaled any substantial evidence to support his views. I felt like I was listening to a pre-school teacher explaining economics to Toddlers, not a world renowned PhD economist.
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