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The HIP Investor: Make Bigger Profits by Building a Better World [Hardcover]

R. Paul Herman
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

April 26, 2010

A new breed of investing that combines making more money and making a difference

First there were the "Profiteers," investors who sought to make money regardless of the cost to society. Then came the "Do-Gooders," investors who avoided "bad" companies and supported "good" ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor.

Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach.

In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book

  • Provides a compelling, easy to use "investor tool-kit" so you can quickly "HIP" your portfolio
  • Reveals the three questions you should ask when looking for a company to invest in
  • Illustrates how world problems can be solved for profit by companies and investors making informed decisions

You can make money while making a difference, and The HIP Investor is here to show you how.


Frequently Bought Together

The HIP Investor: Make Bigger Profits by Building a Better World + Impact Investing: Transforming How We Make Money While Making a Difference + Social Entrepreneurship: What Everyone Needs to Know
Price for all three: $54.79

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Editorial Reviews

From the Inside Flap

Is it possible to make bigger profits while building a better world? Yes, if you are a HIP investor. Most investors have focused on a capitalist approach—chasing short-term financial gains, but risking societal, environmental, and economic stability. An increasing minority follows a socially responsible philosophy—excluding "bad" companies from their portfolio—that often leads to lower long-term returns. A third way, transformational for the investing world, is revealed in this book: a "HIP" approach that can realize the bigger profits that capitalists seek while building a better world that the socially conscious desire. HIP stands for Human Impact + Profit. With this book, you'll discover exactly how to incorporate it into your investment portfolio.

In The HIP Investor, R. Paul Herman—creator of the HIP methodology and a leading investment manager—introduces a systematic approach for investors that is designed for more attractive profits and positive human, social, and environmental impact. Based on comprehensive research of the S&P 500, HIP assesses and values measurable results over well-intentioned policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This HIP approach is shown to outperform the financial returns of the S&P benchmark in both up and down markets.

Written for investors of all types and their financial advisors, this detailed guide will help you construct a portfolio of firms that are boosting their bottom line by meeting five core human needs. Leading firms benefit customers, engage employees,¿and deliver sustainable, profitable growth for their investors through innovative products, measures, and decision making. Each chapter reveals a fundamentally strong analytical approach enriched with real-world case studies that show you how your portfolio can capture substantial financial returns and generate positive impact while also mitigating risks.

As a reliable resource for investors, The HIP Investor:

  • Provides a new set of questions and tools to build a solid HIP portfolio across all asset types, including stocks, bonds, and real estate

  • Outlines "the new fundamentals" of investing and how to perform a full quantitative assessment of a company's Human Impact + Profit potential

  • Highlights which companies in the S&P 500 are the most and least HIP, based on their products, metrics, and decision making

  • Shows you "how to be more HIP" in how you invest, where you work, and what you buy

  • And much more

If you're looking for a fundamentally strong, long-term systematic approach to your investments that can generate attractive profits for your portfolio while building a better world, this book has the tools you need to succeed. After reading The HIP Investor, you'll discover how to position your portfolio, your company, and your life for more Human Impact + Profit.

From the Back Cover

Praise for THE HIP INVESTOR

"For investors and entrepreneurs seeking a positive global impact, the HIP approach provides a compelling architecture for realizing both impact and profit."—WILLIAM H. DRAPER IIIGeneral Partner, Draper Richards L.P.; Managing Director, Draper International; cofounder and Chairman, Draper Richards Foundation; founder, Sutter Hill Ventures

"Paul Herman has written a book that is powerful in that it describes a global economy increasingly driven by social, environmental, and human factors that affect everyday profits, and empowering because it provides a detailed road map for how you can participate in, and lead, this global transformation."—Nancy Pfund Managing Partner, DBL Investors; former Managing Director, J.P. Morgan

"The HIP Investor is a blueprint for Wall Street and Main Street investors to create positive human, social, and environmental results that lead to strong long-term investments."—Jim Moody, PhD, Economics former U.S. Congressman, Ways & Means Committee; Senior Financial Advisor of a major Wall Street firm; former CFO, Intl. Fund for Agricultural Development

"Service to people is the key to both profits and positive impact. Herman shows how investors can benefit by encouraging these two pursuits that naturally go together."—PROFESSOR IQBAL Z. QUADIRfounder and Director, Legatum Center for Development and Entrepreneurship at MIT; founder, Grameenphone

"With real insight and clarity, HIP's data-driven, results-based methodology makes the case for how we can and must begin to link impact and practices to profits. I expect that The HIP Investor will end up in the hands of every business school student interested in social enterprise and every conscious consumer."—Dr. CHERYL DORSEY, MD, MPP President, Echoing Green; founder, The Family Van health service; Vice Chair, President's Commission on White House Fellowships

"Herman delivers a powerful message: Societal value need not be sacrificed to create shareholder value. Better yet, enlightened managers and investors can create a virtuous cycle where social value drives shareholder wealth, and vice versa. Now that's a killer app!"—CHUNKA MUI Coauthor, Unleashing the Killer App and Billion Dollar Lessons; Managing Director, The Devil's Advocate Group

"It's my direct professional experience that extraordinary profits are realized when companies embed positive environmental and social benefits in their products and operations. Customers, employees, suppliers, shareholders, and society all do well in this HIP approach to business and investing."—KARYN BARSA CEO, Coyuchi; former CEO, Smith & Hawken; former COO and CFO, Patagonia


Product Details

  • Hardcover: 322 pages
  • Publisher: Wiley; 1 edition (April 26, 2010)
  • Language: English
  • ISBN-10: 0470575123
  • ISBN-13: 978-0470575123
  • Product Dimensions: 6.5 x 1.1 x 9.4 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #719,829 in Books (See Top 100 in Books)

More About the Author

R. Paul Herman was trained in finance at the Wharton School of the University of Pennsylvania. His multi-sector experience includes consulting to top Fortune 500 firms at McKinsey & Company and CSC Index; creating and entrepreneuring the first online permission-based debit-card system for teens, kids and parents; and financing entrepreneurs delivering human impact and profit while an investment strategist for eBay founder Pierre Omidyar's Network. Herman also advised business entrepreneurs on how to donate to - and invest in - social entrepreneurs while at Ashoka.org.

Herman created the HIP (Human Impact + Profit) methodology as the foundation for a new way of investing to produce both good and profit. In growing HIP Investor Inc. since its founding in 2006, Herman and his team have evaluated more than 500 companies, examining the relationship between shareholder returns and human impact. Herman pioneered "The HIP Scorecard™," for Fast Company magazine, rating and ranking companies in multiple industries; with collaborators, he also conducted an in-depth evaluation of the global energy industry for Fast Company. Both can be found at http://www.fastcompany.com/investing. Nobel Peace Prize winner Muhammad Yunus made note of HIP Investor's innovative scorecard as a "new yardstick for business" in his recent book, Creating a World without Poverty: Social Business and the Future of Capitalism (Public Affairs, 2008).

Comprehensive analysis of the 500 largest U.S. based companies by Herman and his team has led to the launch of the HIP 100 and HIP 500 investment indices. HIP's portfolios for clients - serving individual, family, foundation and institutional investors - seek to make bigger profits by building a better world. Herman is a sought-after speaker for conferences, guest lecturer at universities and often serves as a media source. He has been quoted in The Wall Street Journal, Business Week and has appeared on CNN's Crossfire.

Herman has also advised leading companies, including Walmart, Nike, Cisco and Charles Schwab, on measuring sustainability and how it drives business value. Herman is an advisor to Net Impact, the association for business people and students seeking to use the power of business for good.

Born in Chicago, Herman has traveled to 40 countries and has lived in Philadelphia, Washington D.C., New York City, Mexico City and Sydney, Australia. He now resides in his adopted city of San Francisco, with his wife Gayle Keck, an award-winning travel and food writer and branding expert.

Photo Credit: (C) Laura Read

Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Must read for investors and brokers alike April 21, 2010
Format:Hardcover
The author has developed an approach to investing that is HIP: human impact + profit. Which means that you, as an investor, can make informed decisions, based on defined criteria, about investing in companies that demonstrate social responsibility and MAKE A PROFIT at the same time. There are already funds out there that invest in socially-responsible companies, but they aren't always successful in terms of making money.

This book is a slow read, because it's very dense with a lot of information, facts, figures, and charts. I suggest you take the time to absorb it. You may be surprised at the companies that are named as good ones, like Walmart and Starbucks, which many people like to denigrate. The choice of Toyota, however, may have to be revised for the next edition.

What really strikes me is how positive the author is about investing as a force for good in the world. It's an optimistc message, which seems especially needed now in the present economic climate.

After reading this book, I want to recommend it to everyone I know.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Practical Way to Merge my Values August 28, 2010
Format:Hardcover|Amazon Verified Purchase
R. Paul Herman has written a highly practical book. It is also educational. He has developed a system for scoring the combined profitability and responsibility of a company. This is useful for investors who want to make decisions with conscience and also desire to grow their own security and wealth. What's more, he bridges that gap by making it clear that what helps the social and ecological side of business, are the same things that help businesses financially. The research behind it gives us solid footing and confidence in its methods. HIP stands for Human Impact plus Profit.

Herman identifies five elements for scoring on the human impact side. It starts with the basis of healthy people. Customer satisfaction, employees' satisfaction and retention as well as safety, wellness, safety and health for all stakeholders including community. Herman suggests these as good indicators of the ability to maintain a brand as well as a market. He takes Henry Ford's axiom of, "paying a good wage to workers so they can buy his cars," to the next level. You need a healthy community and workers to be your market. The business is valued and viable when its customers, workers and community can count on it.

The second element is wealth of the system. These are mostly familiar indicators but adding them into be measured as part of a scorecard to good investing is brilliant. Wealth is described as: Employee's future savings and retirement; pay relative to peers in the industry; CEO compensation relative to average staff pay and investment made by the company in the community. The idea here is, that companies need to build wealth for employees and the community as well as themselves and seems to be highly correlated with profitability of the company.

The Earth is a more familiar ground for responsibility efforts. Herman gives us four main driers he believes are good indicators for Earth impacts--the reuse of waste, water efficiency, energy efficiency and greenhouse gas emissions.

Equality is an interesting fouth arena for assessing the HIP company. Herman found correlations between diversity in customer base, Board makeup, employees and supplier mix, with that of financial performance. There has been a lot written on employee diversity and creativity, (also customer because it means you are less trapped in one niche) but having Board diversity is added into this mix is new. It makes sense. It is amazing to see that having a mix of women and ethic groups in the Boardroom makes a difference to profitability as well as ethical decision making. It confirms a lot of intuition.

The fifth arena is Trust. It was added after examining the oil industry more deeply and finding it wanting. Trust metrics include openness to being interviewed, and third party certifications for transparency. The other two indicators of trust are legal actions in which a company becomes embroiled and the degree and nature of their lobbying efforts. High levels of either of the last two categories, relative to revenue, are flags to call for more investigation.

That is the human impact framework on the system. The rest of the book is demonstrating how to build a portfolio that takes all this into account in making investment decisions. HIP Investor making it clear how connected the positive human impact is to higher valuation of the company. Herman gives you sources for how to get the information you need to build a thoughtful portfolio based on his five elements. And to make sure it is understood as very doable, Herman sets up a handful of side by side comparisons of companies: Pepsi and Coke, Proctor and Gamble and Colgate; J. P Chase and Bank of America; Verizon and Sprint; McDonalds and Starbucks; Chevron and ExxonMobil; Microsoft and Apple; Wal-Mart and Target Raytheon and Lockheed Martin; and finally Dow and DuPont. They are compared directly on the five human impact measured as well as the financial measures. You have to read the book to get the answers.

I highly recommend it not only for investors, but also for managers and executives to use in assessing themselves. That is before their investors do it for them. I have a followup Q & A with the author on my blog [...]
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3 of 3 people found the following review helpful
5.0 out of 5 stars An inspiring and engaging read! October 6, 2010
Format:Hardcover|Amazon Verified Purchase
Very much enjoyed reading this book which focuses on how to increase profits by focusing on Human Impact (e.g. health, wealth, earth, equality and trust). As someone who teaches business and entrepreneurship at universities in South-East Asia, I would very much recommend this book to both undergraduate and graduate level business students and am also planning to use this book in my course on Social Entrepreneurship.
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