From Publishers Weekly
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Is your shelf filled with titles telling you the four secrets of this, the five practices of that, how you should search for excellence, and how you can go from good to great? Read morePublished 12 days ago by Art Carden
Rosenzweig brilliantly describes the delusions that deceive us, and the (often) tragic consequences of falling for them. Read morePublished 18 days ago by Lauri Jutila
We are a group of three MBA students who read this book and are giving this review as a part of a class assignment. Read morePublished 23 days ago by Chris Honan
The Halo Effect by Phil Rosenzweig is a unique find. It focuses less on developing a blueprint or a quick fix to be successful in the business world and instead... Read more
A seminal business book that makes it fun to think. Helps the reader get beyond acceptance of 'generally accepted notions'.Published 2 months ago by G. Hughes
The book makes several interesting observations about the way research about businesses are done. To answer the question of what leads to success -- most people are satisfied by... Read morePublished 6 months ago by Chandan Dubey