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The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line Paperback – February 27, 2010


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Preserve fruits and vegetables, redecorate the home, or start a crafts project with help from books in the Fall Inspiration store.

Product Details

  • Paperback: 224 pages
  • Publisher: Storey Publishing, LLC; 2.3.2010 edition (February 27, 2010)
  • Language: English
  • ISBN-10: 1603424776
  • ISBN-13: 978-1603424776
  • Product Dimensions: 7.5 x 6.6 x 0.6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (135 customer reviews)
  • Amazon Best Sellers Rank: #121,214 in Books (See Top 100 in Books)

Editorial Reviews

Review

"For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job." (BookPage )

The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Their testimonials along with Kari Chapin's easy to follow outline and the fabulous design work of Emily Martin (aka the black apple) makes this book a must have for any makers library. (Faythe Levin, Director and author of Handmade Nation )

D.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide! (Betz White, designer and author of Sewing Green )

It's remarkable to read so much of the information I spent years divining from trial and error between two covers! The Handmade Marketplace isn't just a guide for navigating a very unique and burgeoning market, it's a fascinating record of how so many people in the DIY movement have collectively contributed ideas about running independent businesses with cornerstones of honesty, ethics and above all: personal creativity. (Jenny Hart, founder of Sublime Stitching and author Embroidered Effects )

Kari has thoughtfully created the very best guide book for navigating the craft marketplace. Her personal voice, guided by personal experience is evident throughout the book. You'll feel encouraged, inspired and informed..... totally confident to jump start your own craft business! (Amy Butler, Amy Butler Design )

The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter. It is perfect for any crafter thinking of taking that next step and selling their wares. The Handmade Marketplace is also a real page turner and enlightening read for someone who has been in the crafty biz for years. (Jennifer Perkins, designer )

About the Author

Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She's known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.


More About the Author

Kari Chapin has spent the past 15 years in the professional world incorporating marketing, publicity, buyer, freelance writer, community relations and stylist as various job titles. As someone who spends a great deal of time with artisans and craftspeople, it wasn't surprising that one day, a compact fluorescent light bulb went off above her head, and she sat down and wrote The Handmade Marketplace. She likes tag sales, thrift stores, coffee, yarn, glitter, and paper. She lives in Northampton, MA with her amazing husband and three pets. Meet Kari at her website, www.karichapin.com. There you can sign up for her online business classes and check her schedule to see when she'll be promoting her book near you!

Customer Reviews

I liked the way the book is structured and it was a very easy read.
Toady
I get bored easily and rarely read a reference book cover to cover, but this one I did and have gone back and read parts twice.
M. L. Risley
The Handmade Marketplace is the best place to start when you are contemplating starting your own craft business.
A_Jones25

Most Helpful Customer Reviews

110 of 111 people found the following review helpful By Mary Anne Davis on February 19, 2010
Format: Paperback
Making a living as an artist is hot topic these days. Tricky at best, it is an elusive career choice but very desirable none the less. Kari Chapin's down to earth, savvy advice strips away much of the mystery, whether you are knitting hats for babies or painting images to reproduce and sell on Etsy. She has brilliant insight into a variety of ways of approaching marketing, especially helpful insights into online avenues. Some longish passages (thank you!!) by Grace Bonney (Design Sponge*) and Holly Becker (Decor8), 2 of the most popular art and design blogs online, clarify how to pitch a product. Building any sort of business is difficult. Making things and selling them may be the hardest, particularly if you are in love with what you do. Kari makes it a step by step process that might just help you succeed.
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88 of 91 people found the following review helpful By Kathy Hardy on March 3, 2010
Format: Paperback
I purchased this book initially because Emily Martin [The Black Apple] did some of the illustrations and I simply adore her and her work. But then when the book arrived, I could not put it down. I've been selling my jewelry on the internet for 6 years now and this little 210 page book would have been worth it's weight in gold to me back then. What has taken me years to figure out on my own, is within the charming little pages of this book. A MUST have for anybody making and selling art and crafts these days. I would highly recommend this book. You will not regret purchasing it, I can promise you that. The references and links themselves are worth the cost of the book. You'll love it ~ I promise! Kathy Hardy ~ Dornick Designs ~ [...]
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91 of 95 people found the following review helpful By M. L. Risley on March 5, 2010
Format: Paperback Verified Purchase
Beyond being a super cute and attractive book, Kari's Handmade Marketplace will no doubt be the craft/indie business bible for at least the next 10 years. Questions about business cards? Social marketing? Selling wholesale or consignment? Using Etsy, Artfire or other online venues? It's all there, plus cute illustrations, stories told in the first person by today's most promising artists and crafters, and bits of information crammed into every nook and cranny. I get bored easily and rarely read a reference book cover to cover, but this one I did and have gone back and read parts twice. Highly recommended for those starting out in the business and to those with experience (I've been selling for over 5 years and found loads of good tips in Kari's book). This book should be on every crafters bookshelf.
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61 of 63 people found the following review helpful By J. Baker on February 16, 2011
Format: Paperback Verified Purchase
The Handmade Marketplace is clear and concise with beautiful layout and illustrations. However, for anyone with business acumen or working knowledge of internet resources, there is not much new to be found here. Readers who are unfamiliar with podcasts, blogs, Facebook, Twitter, etsy (and the like), etc. will likely find guidance here. I was amused that the only platform that I have no experience with whatsoever because I have no interest in it (Facebook) the author presumes that *everyone* reading the book has so much knowledge about that there's no need to dwell on it too much. From growing your business to incorporation to accounting to craft fairs, this book is comprehensive and well written (and I found it to be a quick read), but bear in mind that if this is not the first thing you've read about crafting your craft business, you're not likely to stumble across much new information.
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22 of 22 people found the following review helpful By Books and Chocolate TOP 500 REVIEWER on February 8, 2011
Format: Paperback
I've sold crafted items off and on for many years and can't help but wonder how much better I would have done had I known the information in this book. Chapin does a great job informing the reader about things such as determining the cost of goods, pricing items, identifying the competition, navigating through the business side of selling crafts, and selling in various venues available to crafters today including Internet stores like Etsy.

I like that the author keeps the tone of the book upbeat and conversational as she sticks to the facts about the craft business. Chapter topics include basic business practices, branding your business, marketing, making connections in the crafting community, using blogs to promote your craft, advertising and publicity, and using marketing networks and social media. Also covered are the pros and cons of venues for selling such as craft fairs, online stores, brick and mortar stores, and other selling opportunities.

The tips on how to create a good craft blog and taking photos for using online were helpful. The author includes the advice of successful crafters as well as that of experts in specific fields such as an accountant's general advice on what can be deducted as an expense when filing taxes, etc.

Although this isn't a detailed business book and won't address every issue one might encounter in running a business, it is one that will answer basic questions specific to the craft business and minimize having to learn from mistakes. I've learned a lot and look forward to implementing the ideas for more success in selling my own creations.

I received a copy of this book from the publisher for review but the opinion of it is my own and wasn't solicited. If I didn't like the book, I would say so.
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22 of 22 people found the following review helpful By dale on July 1, 2010
Format: Paperback Verified Purchase
I am famous for buying books to help grow my glass jewelry business, reading the introduction and the first few pages, then setting it aside. This book was literally my beach reading. I read it cover to cover and have referred to it several times since. With the help of Handmade Marketplace I was able to set up a Flickr account, add a signature to my emails, I am redesigning my web-site now to get my two web sites and my blog all under one site, and am working on my electronic press kit. As you can tell, I am not very computer savvy. I enjoyed Chapin's interviews and commentary by various successful crafters. They are nicely peppered through her text and underline the advice in the book. If you want a clearly written step-by-step guide to get you moving, I highly recommend it.
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