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The Heart of Marketing: Love Your Customers and They Will Love You Back [Kindle Edition]

Judith Sherven
4.8 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience; and will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.


Editorial Reviews

Review

This title may sound a little `hoofy-poofy' but don't let it fool you. Even if you're a hard-nosed skeptic who shudders at words like `love' and `heart' this book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect. --Mark Joyner, #1 Bestselling Author of "Simpleology," www.SIMPLEology.com

Reading The Heart of Marketing, you'll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom - through the heart. --Christine Kloser, Best selling author of "The Freedom Formula" www.TheFreedomFormula.com

Review

Reading The Heart of Marketing, you'll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom - through the heart.

I really like the message embodied in The Heart of Marketing. Part marketing, part self growth, part spiritual expansion, this book opens the way for your much larger future while changing the way we've all thought about business and making money.

Product Details

  • File Size: 679 KB
  • Print Length: 215 pages
  • Page Numbers Source ISBN: 1600375596
  • Publisher: Morgan James Publishing (May 1, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004GXAZSO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #857,874 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Selling - Spiritual Service? May 4, 2009
Format:Paperback
Do you like to sell? If so, do you like to 'hard sell' people? I don't like either so was very bad at selling. Then I found Judith and Jim and their book, "The Heart of Marketing: Love Your Customers and They Will Love You Back."

Here is what convinced me -

"When someone has a problem they can't solve by themselves--and you have a solution in the form of a product or service -- you have an ethical,even moral obligation to make your solution available to as many people as you can.

If you don't,you short change your own creative spirit as well as your business. You shortchange all the people who need what you provide. And you short change Spirit or God, or whatever it is you deem to be The Source of All.

This point of view is fundamental to your larger success as a soft sell marketer."

I certainly never approached selling like that before but it made so much sense! What if we all approached selling with this attitude? Can you imagine how this world would change? It's mind boggling but I'd love to see it happen. Wouldn't you?

Read this book and do your part to help Judith and Jim carry this movement forward. What a world we will live in!
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5 of 5 people found the following review helpful
3.0 out of 5 stars a tad skeptical May 27, 2009
Format:Paperback
Food for thought: almost all of the previous reviewers have a marketing tie to the authors by offering "free" special reports, or audio downloads when you buy this book via the author's website. Makes me question the objectivity of the reviews. Here's a quote from the author's web site about this book: "It's about your authenticity, transparency, respect, and partnership--so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you."
Is it just me or is this tactic a bit hypocritical in light of the book's theme?
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4 of 4 people found the following review helpful
5.0 out of 5 stars Soul Saver May 7, 2009
Format:Paperback
Since I've started using the soft-sell techniques from "The Heart of Marketing," my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Authenticity & Marketing April 28, 2009
Format:Paperback
For me there's always been some discomfort about selling, especially in the arena of alternative medicine. I've felt that selling required one to go over into an inauthentic and manipulative "dark side." That's why I have never "sold" my services or anything, really.
In their book, "The Heart of Marketing", Jim & Judith have shown a way to sell which feels natural for me and in integrity with how I want to be treated as a customer. Now, with their soft sell philosophy, I've finally got an appropriate way to sell and market my services as a Doctor of Oriental Medicine.
Julian Lange, OMD, LAc [...]
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2 of 2 people found the following review helpful
Format:Paperback
The GOOD thing about the Internet is that it allows anyone to market their goods or services. The BAD thing about the Internet is that it allows anyone to market their goods or services.

You have to market online to be profitable in today's information-overloaded society, but you have to distinguish yourself from the hucksters who are all hype.

"The Heart of Marketing: Love Your Customers and They Will Love You Back" explains the complex world of Internet marketing in a way that anyone can understand. More importantly, it teaches professionals how to grow their businesses by marketing themselves with dignity, so that they don't sound like a walking infomercial.

Glenn Shepard,President
Glenn Shepard Seminars
Nashville, TN

[...]
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2 of 2 people found the following review helpful
5.0 out of 5 stars Marketing as Love May 13, 2009
Format:Paperback
What is there to learn about marketing about being direct mail supervisor at J Walter Thompson, director of marketing at The New York Times Company and e-marketing consulting guru for IBM? Everything. Whatever I've known in my mind has melded now into my heart. Everything I didn't know viscerally--primarily, that marketing is a loving act that serves people one at a time--I now fully grasp thanks to Judith and Jim's ultimate book on what successful marketing is really about. Whether you're a novice or a pro, this book will make you feel better, think better, market better and live more fully. I strongly recommend it.

Art Klein, Owner
Art Klein Direct Marketing
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Heart of Marketing & Social Media Marketing May 18, 2009
Format:Paperback
I received my copy of "The Heart of Marketing" this afternoon and while flipping through the book I found something that jumped off the page and I could not put the book down until I finished it 3 hours later. When Judith explained about how offended she was by traditional marketing I was hooked because that is exactly what I often felt.

Judith and Jim have hit the nail on the head about how badly many people feel when they are forced to use traditional marketing techniques in order to sell their products or services. Selling using hype and inflated promises just seems wrong to many people me included.

I am a virtual assistant and I specialize in helping coaches, consultants, speakers, authors and other solo-entrepreneurs create a profitable and sustainable internet business by teaching them to use Social Media to develop relationships with people in their target market. The goal is for those people to ultimately become clients but the relationship comes first and then hopefully continues after they become a client.

Social Media is the perfect venue for heart to heart marketing because the relationship must come first. I will definitely recommend this book to all my prospects and clients because it clearly explains how it is possible to market yourself without compromising your ideals or convictions. It explains why the sale can be and should be a win win situation for both parties.

I want to thank both Judith and Jim for realizing the need in the marketplace and then for having the courage to step out of their own comfort zone and to bring the book to print.
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Most Recent Customer Reviews
5.0 out of 5 stars If your business isn't a " IN YOU FACE" business, you need this book.
This business book is for you if you have a counceling, person to person, or blog business. With a focus on how to reach and retain your clients with a soft sell approach, this... Read more
Published 20 months ago by K. Hager
5.0 out of 5 stars Great for Honest Marketers
If you've ever felt like marketing was something you just "didn't get" or could never do, then it's probably because you were trying to use the same old bad advice that people have... Read more
Published on March 23, 2010 by Matthew Aaron
5.0 out of 5 stars Love Your Customers -- A Concept That Never Gets Old
Customer service and really good customer service seems to be a thing of the past in many businesses. Read more
Published on February 14, 2010 by Nikki Leigh
5.0 out of 5 stars The Heart of Marketing - Speaking to the Heart of the Issue, and...
Judith Sherven and Jim Sniechowski understand people. Through decades of working as professional psychotherapists with an emphasis on relationships, they developed a deep... Read more
Published on September 12, 2009 by Jeff Klein
4.0 out of 5 stars Sourcing & Serving With Authenticity
Are you disassociated with the din of countless marketing gurus who advocate plucking funds from customers with clever gambits? Read more
Published on August 19, 2009 by Rick Hubbard
5.0 out of 5 stars The Book I Wish I'd Written
I'm so grateful to Judith & Jim for writing The Heart of Marketing: Love Your Customers and They Will Love You Back. Read more
Published on August 11, 2009 by Amazon Customer
4.0 out of 5 stars Nice book
Nice book, shipped promptly, just not what I was expecting. It is geared more toward the religious side of doing business. Read more
Published on August 10, 2009 by Ducky Lady
5.0 out of 5 stars An Alternative Approach
I am a life coach with a book coming out in January of 2010. Reading this book I felt as if the authors were speaking diretly to me. I am so weary of what I call "the push". Read more
Published on July 28, 2009 by Freeman P. Michaels
5.0 out of 5 stars Opening My Heart to Marketing
Heart Based Marketing is not about "making the sale" or "getting" customers. It is about attracting those you can serve - by clarifying who you are and what you provide. Read more
Published on June 28, 2009 by Cyndi Krupp
4.0 out of 5 stars Not only a guide but a full example of applied soft selling
The Heart of Marketing. Love your customers and they will love you back. Judith Sherven & Jim Sniechowski. 2009 ISBN 9781600375590. Read more
Published on June 26, 2009 by Reg Nordman
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More About the Author

Best known as Judith & Jim - we're husband-and-wife psychology team Judith Sherven, PhD and Jim Sniechowski, PhD - best selling authors of six books, including our latest http://WhatReallyKilledWhitneyHouston.com in which we help our readers understand how the power of unconscious forces drive much of what we do and what holds us back. We are passionate champions for your freedom to live a truly free and fabulous life in any way you desire.

Internationally famous for our ability to dig deep into the heart of what holds people back while providing the recipe for permanent release from that internal prison, we have created a blueprint for learning about the power of Unconscious Allegiances and Forbiddances. Since most people cannot access our private consultation and coaching, we've produced our "Overcoming the Fear of Being Fabulous(tm)" program to enable the user to shatter the blindness that holds people back, guiding them through the necessary steps to releasing their hold backs and roadblocks to successful living and loving. Http://OvercomingTheFearOfBeingFabulous.com

At this time, we are executive coaches and leadership trainers and consultants to a variety of businesses and corporations including being on retainer to LinkedIn.

As guest experts we've been on over 2700 television and radio shows including Oprah, The View, 48 Hours, CNN, and Canada AM. And we've been interviewed or published by hundreds of major publications including the Los Angeles Times, Chicago Tribune, USA Today, Boston Globe, Wall Street Journal, O, Cosmo, Bridal Guide, Redbook, Playboy, Essence, Women's Day, Family Circle, Parents, Brides, Men's Health, Best Life, and Today's Black Woman.

Meeting on a blind date March 7, 1987, they married 13 months later, and currently live in Las Vegas.

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