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Must read this if you are in the marketing or advertising field. Get this book now, you will be addicted!Published 11 months ago by Robert White
Excellent book. Developed business concepts as a result of reading it.Published 13 months ago by Cary Ellis
I bought for my boyfriend and he has read it a few times and likes it.Published 16 months ago by Mayra
I thought this was a terrific book that laid out what storytelling is all about along with how it works. Read morePublished 21 months ago by Kenneth Ford
Own a small business? Own a large business? Work in an Art Department? THIS IS A MUST READ FOR ANYONE WHO WORKS ON A BRAND. Creating a brand archetype is a necessity. Read morePublished 21 months ago by Trevor Antunez
I liked the overview on the history of archetypes and clinical research on the topic. Then the brand examples are very helpful in understanding how the approach applies to... Read morePublished on June 23, 2013 by James Cobb
I used this book to articulate the brand persona of my company, a software developer, and its competitors. Read morePublished on March 14, 2013 by Russell L. Roth
This book delivers on its promise to explain branding concepts, identify the different branding archetypes, and suggest paths for developing your specific brand. Read morePublished on July 17, 2012 by DDoc