Then the brand examples are very helpful in understanding how the approach applies to branding.
This book draws some rock-solid suggestions about how companies can build successful brands by tapping into the fables and stories that are hardwired into our DNA.
So if you're trying to get a handle on branding and figure out what will work for you, grab this book.
Excellent book. Developed business concepts as a result of reading it.Published 11 days ago by Cary Ellis
I bought for my boyfriend and he has read it a few times and likes it.Published 2 months ago by Mayra
I thought this was a terrific book that laid out what storytelling is all about along with how it works. Read morePublished 7 months ago by Kenneth Ford
Own a small business? Own a large business? Work in an Art Department? THIS IS A MUST READ FOR ANYONE WHO WORKS ON A BRAND. Creating a brand archetype is a necessity. Read morePublished 8 months ago by Trevor Antunez
I liked the overview on the history of archetypes and clinical research on the topic. Then the brand examples are very helpful in understanding how the approach applies to... Read morePublished 16 months ago by James Cobb
I used this book to articulate the brand persona of my company, a software developer, and its competitors. Read morePublished 19 months ago by Russell L. Roth
This book delivers on its promise to explain branding concepts, identify the different branding archetypes, and suggest paths for developing your specific brand. Read morePublished on July 17, 2012 by DDoc
I bought this book after a girl I worked with gave a presentation on the summary to our strategy team. I later found out she never read the book. Read morePublished on April 5, 2012 by Regular Guy