Customers who viewed this item...

The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark , Carol S. Pearson
Average Customer Review: 4.5 out of 5 stars  See all reviews (29)
Available from these sellers.
From Booklist
Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and... Read More

Also viewed these items...

Show items from:
All Categories (60)
Books

Show items that:
Customers also bought
Customers also viewed

Archetypes in Branding: A Toolkit for Creatives and Strategists
Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World
The Hero Within: Six Archetypes We Live By
The Hero Within: Six Archetypes We Live By Paperback by Carol S. Pearson

What Story Are You Living?: A Workbook and Guide to Interpreting Results from the Pearson-Marr Archetype Indicator
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Positioning: The Battle for Your Mind
Archetype Cards
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Archetype Cards Cards by Caroline Myss

  More Results