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The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You Hardcover – September 1, 2008


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Editorial Reviews

About the Author

Since launching his first business in 2004 when he was just twenty-one, Anthony Morrison s career has expanded exponentially. A self-taught Internet mogul, Morrison devised a one-man business operation while attending college full-time. The success of that venture saved his family s fortunes, and from there Morrison proceeded to devise a systematic approach to entrepreneurial success and used it to develop another eleven companies, all of which have been highly profitable. Raised along with his brother and sister in Madison, Mississippi by Roger and Sheila Morrison, young Anthony grew up in a family that encouraged intellectual curiosity, empathy for others and healthy self-esteem. Always independent and assertive, Anthony gave his parents a glimpse of his potential when, at the age of seven, he decided he wanted a Jacuzzi. Told by his mother that he would have to work to earn it, Anthony sold candy bars door-to-door until he had earned the money for the Jacuzzi. One year later, at age eight, he set his sights on buying his father a motorcycle and did just that, enlisting his siblings in the effort. Other successful part-time ventures followed, setting a pattern for his later life: find something you enjoy, learn as much about that subject as possible, and pursue your goals with single-minded enthusiasm. Whether it was selling baseball cards or customizing his prize Mustang, Anthony showed a predilection for achieving his goals and creating avenues to achieve them more efficiently and profitably. Without realizing it, he was creating the blueprint for his later success. When financial ruin threatened his family, Anthony expanded upon a business he d had as a teen and established his first company, Cool Blue Performance. Within one year he was working with every parts supplier in the industry; the following year he began manufacturing his own parts and dominating the industry. Since then Anthony Morrison has started eleven additional companies, created a charity, Christmas For Kids, and now operates one of the most successful seminar tours, Hidden Millionaires, in the United States. With Hidden Millionaires, Anthony not only teaches aspiring entrepreneurs how to succeed in business, he helps them start their first business and provides one-on-one instruction. The year 2008 sees Anthony expanding into the world of publishing with his first book, The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You. Part memoir, part inspirational tale and part instructional tome, The Hidden Millionaire brings Anthony Morrison s template for success to an entire new audience. Today, Anthony Morrison travels the country sharing his story and teaching his skills to budding entrepreneurs. He is at home in Mississippi, where he was born and raised, and he remains close to the loving family and friends who supported him in his ascent to entrepreneurial greatness.
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Product Details

  • Hardcover: 166 pages
  • Publisher: Morrison Publishing; 1st edition (September 1, 2008)
  • Language: English
  • ISBN-10: 160643974X
  • ISBN-13: 978-1606439746
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 2.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,567,288 in Books (See Top 100 in Books)

More About the Author

Anthony Morrison (born December 24, 1982 in Mississippi, United States) is an American entrepreneur and self-help author. He is known for his television infomercial series presented with host author Mark Victor Hansen, which have been running since 2009. He wrote a series of three self-published Internet investing books. He has appeared in business publications including Growing Wealth Magazine, Success Magazine, and the Los Angeles Times.


Early life and education

Morrison was born and raised in Mississippi, United States. He attended college at Mississippi College in Clinton, Mississippi.

Business career

When he was 21, his father faced financial crisis, and he saved his family's financial state by starting an Internet business, basing it on a business he had as a teen. This was his first company, Cool Blue Performance, distributing high-performance parts for Ford Mustang automobiles. Within one year he was working with every parts supplier in the industry and the following year he began manufacturing his own parts.

Since then he has created and expanded several businesses,creating over 20 companies before the age of 30.

Books and media

He also writes books and makes media appearances to teach others how to be successful in business.

He has written several books on personal success in business. His first book, "The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur In You" was written as a "reflection" on how he accomplished his success and the key principles one needs to follow in order to have success online. He also engages in training events, and promotes online products in this area.

Morrison has appeared in many local stations such as FOX, ABC, NBC, and CBS. He was also featured on CNN as well as in the Chicago Tribune. He updates content on his blog and has an active podcast and YouTube channel.

Charity work

In 2006, Morrison founded a non-profit charity organization called Christmas For Kids. It operates in the Mississippi area and it is completely financed by companies he owns.

Customer Reviews

You are not an investor, you are a gambler.
Brandon
If I can stop one person from wasting their hard earned money on stupid scams like this then all the time I spent typing this review is time well spent.
Drew Vandervest
12 principles loosely outlined and more or less just re-purposed versions of what you've probably read before.
Whiskey Tango

Most Helpful Customer Reviews

156 of 158 people found the following review helpful By Drew Vandervest on January 7, 2011
Format: Hardcover
Just what the world needs, another brain dead fool masquerading as an internet marketing guru. If you have your heart set on wasting 20 dollars, then you are better off taking the money and throwing it out the window as you are flying down the freeway instead of spending it on anthony's useless book. At least if you threw the 20 dollars out the window then hopefully someone who really needs it would find it and put it to good use. Anthony doesn't know anything about internet marketing. He didn't make his millions from affiliate marketing. He stole his fortune from naive desperate suckers who bought into his classic make millions online with no work scheme hook line and sinker. Anthony makes it sound easy: all you have to do is buy his book and website, then spend a few pennies on pay per click advertisting to drive traffic to a website that anthony claims can be built within 48 hours that will convert the traffic into easy sales while you sit back and collect your millions. Well, I'm sorry to burst your bubble but nothing could be farther from the truth. I must be brutally honest with you dear reader, anthony has left out a few critical points. what anthony doesn't tell you is that every person who buys anthony's book will be bidding on the exact same keywords to drive traffic via google adwords. So in other words, if 10,000 people are all bidding on the same keyword, then the price per click is quickly bid up to a point where the price per click is too high to turn a profit. In other words, each millionaire wannabe is paying $5+ per click. For example, $5 times 10 clicks equals $50 gone with a less than 1% conversion rate.Read more ›
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36 of 36 people found the following review helpful By Pepper K. on August 13, 2011
Format: Hardcover
I want to state that I never buy books like this anymore because I think in one way or another they are all crap. In fact on a popular Internet marketing messageboard I'm on, the word "guru" is used as a slur. So when my mom gave this book to me after hearing that I was doing Internet Marketing I rolled my eyes. The one star reviews also gave me the proof I needed. But if I was going to tell her the book was crap then I needed to tell her why I thought it was. So I read through it. It was an easy read, but the first part of the book where he talks about the methods that he used offline is solid. Classic arbitrage, and many are using it to this day. In fact, I know people who are using his methods of dropshipping today. There's a bit of money to be made in them but you probably won't become a millionaire off of it.

I think the true value of this book is in those offline methods he describes in the first part of the book. They should be used an example of what can legitimately earn you money online. Just tweak it a bit and see what works and doesn't. You probably won't become a millionaire, but do it right and you can start earning an extra $1,000 dollars a month.

The second half of the book talks about how he started his online coaching business, and I found that to be the least valuable. Once a marketer goes into the "guru" business, they usually start to disappoint. In fact I googled "Anthony Morrison" and there is a 90 page discussion on a web forum with people angry with him and his product. Seems like he has strayed away from his morals.

I recommend buying this book used if you really want it.

EDIT: After reading some more of that 90 page thread, discovering that CBS Atlanta did an investigative report that Mr. Morrison had taken down, and finding out more about Mr. Morrison's general skethciness I want to stress DO NOT BUY HIS PROGRAM.
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28 of 28 people found the following review helpful By Whiskey Tango on June 20, 2011
Format: Hardcover
I actually found this book at a Goodwill Store and paid $1.99 for it. I'm happy my $1.99 went to Goodwill...and I will be returning this book back to Goodwill.

Anthony does have an inspiring story and that's really the only content of this book.

It's (contrary to what he writes) really just a pitch without pitching his 'how-to'. There is quite literally next to no actual 'how-to' contained in this book.

12 principles loosely outlined and more or less just re-purposed versions of what you've probably read before.

I would not suggest you spend your money on this one.
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By Brandon on February 9, 2015
Format: Hardcover
I bought this at a thrift store for 1.99, it only took a few hours to read and really wasn't worth the time. He starts off talking about how his dad put the entire earnings of his 50 year career into one stock (Worldcom) which of course went bankrupt, and repeatedly states how it was "no fault of his own." He then goes on to recommend AGAINST investing in stocks. Let me tell you something, if you work for 50 years, and then take all the money you've made and put it into ONE speculative stock, that is completely, entirely your own fault. You are not an investor, you are a gambler. You should go to vegas instead. There is a lot of backlash on the internet against this guy, and I can see why. Parts of the book (in addition to what I've just mentioned) rub me the wrong way.
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Format: Hardcover Verified Purchase
Anthony tells it like it is. Appreciated his anecdotes about his life and experiences. Very positive read. Seems like a very nice person
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The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You
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