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this is an eye--opening; wake up and smell the coffee experience. a revelation.Published 1 month ago by kitty nelson
This was required reading in high school in the 1950's. Ideas still relevant; just change the era.Published 1 month ago by worker
Vance Packard is timeless. It still applies today and should be read by EVERYONE. Teachers should use it when they teach high-schoolers , Packard is right on in this and his... Read morePublished 2 months ago by Ann Stressman
Still applies to the advertising/communication world as aged as it is.
Unfortunate that today's ad world is so full of bad creative
and so full of themselves.
Great that Vance interviewed a bunch of M.R enthusiasts under Chatham House rules, but it results in a series of vignettes that one can trot out when arguing for or against this... Read morePublished 5 months ago by Paul
If you really want to understand the thinking behind the blizzard of advertising we endure on a daily basis, you may be surprised to learn that there's really nothing new under the... Read morePublished 6 months ago by Art Folker
Very interesting. Explains the connection between propaganda and advertising. It also explains how they are the same. Good read !Published 6 months ago by LB from LA
A classic look at the ad world and why we are brain washed into our purchasing behaviors. OLD is good and the ideas are still applicable.Published 7 months ago by ila blake