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This book did a great analysis on the media influence on consumers' purchasing behaviors. Interesting topics include: marketing eight hidden needs, selling symboles to upward... Read morePublished 1 month ago by .
This is a very good book. Its message is timeless. If you want to know how psychology is applied in business use this book. Read morePublished 6 months ago by Chris Kanyane
Quite eye opening look at advertising. How annoying it is to have an ever-pervasive "predator" pushing you to "want" something. Read morePublished 6 months ago by Yes Yes Yes
The classic on how products are sold to Americans and now the world. Read it and get a quick tutorial on it all.Published 6 months ago by carpenter
this is an eye--opening; wake up and smell the coffee experience. a revelation.Published 8 months ago by kitty nelson
This was required reading in high school in the 1950's. Ideas still relevant; just change the era.Published 8 months ago by worker
Vance Packard is timeless. It still applies today and should be read by EVERYONE. Teachers should use it when they teach high-schoolers , Packard is right on in this and his... Read morePublished 9 months ago by Ann Stressman