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This is a very good book. Its message is timeless. If you want to know how psychology is applied in business use this book. Read morePublished 2 days ago by Chris Kanyane
Quite eye opening look at advertising. How annoying it is to have an ever-pervasive "predator" pushing you to "want" something. Read morePublished 8 days ago by Yes Yes Yes
The classic on how products are sold to Americans and now the world. Read it and get a quick tutorial on it all.Published 8 days ago by carpenter
this is an eye--opening; wake up and smell the coffee experience. a revelation.Published 2 months ago by kitty nelson
This was required reading in high school in the 1950's. Ideas still relevant; just change the era.Published 2 months ago by worker
Vance Packard is timeless. It still applies today and should be read by EVERYONE. Teachers should use it when they teach high-schoolers , Packard is right on in this and his... Read morePublished 3 months ago by Ann Stressman
Still applies to the advertising/communication world as aged as it is.
Unfortunate that today's ad world is so full of bad creative
and so full of themselves.
Great that Vance interviewed a bunch of M.R enthusiasts under Chatham House rules, but it results in a series of vignettes that one can trot out when arguing for or against this... Read morePublished 6 months ago by Paul