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The Hidden Persuaders Paperback – July 1, 2007
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Top Customer Reviews
Advertising was nothing new, but the psychological intricacy and sophistication in it was ratcheted up significantly. Using Freud, Jung, and whatever other foundation proved workable, social scientists and psychoanalysts honed their skills to develop an ever-growing repertoire of tricks that would induce us all to spend and consume at ever-higher levels.
Two things make the book relevant today: 1) nothing has changed either in the economic situation or in the techniques, except that both have become even more intense (two thirds of the 2002 U.S. GNP depends on consumer spending); and 2) no other book has yet come forward to do a better job at showing, in great anecdotal detail and for a broad audience, what depth marketing is all about.
A key point made by the book is the primary difference between manipulation and persuasion is intent. Even the most cursory look at history will tell you that when the tools exist, someone will use them to dominate and control others. In fact, they are being used right now and everyday to control us. The Matrix is alive and well and real.
Read this book.
Most Recent Customer Reviews
A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. Read morePublished 6 months ago by John Bruce Boyce
It's completely correct in how we're being propagandized at, but I wish an updated edition would be written, including techniques being used today.Published 8 months ago by Xele
Informative and thought provoking. " A classic from the 50s that still remains today a 'must-read' for anyone in the marketing profession."Published 8 months ago by Henry F Guthard
This is a very good book. Its message is timeless. If you want to know how psychology is applied in business use this book. Read morePublished 17 months ago by Chris Kanyane
Quite eye opening look at advertising. How annoying it is to have an ever-pervasive "predator" pushing you to "want" something. Read morePublished 17 months ago by Yes Yes Yes
The classic on how products are sold to Americans and now the world. Read it and get a quick tutorial on it all.Published 17 months ago by carpenter