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A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. Read morePublished 3 months ago by John Bruce Boyce
It's completely correct in how we're being propagandized at, but I wish an updated edition would be written, including techniques being used today.Published 6 months ago by Xele
Informative and thought provoking. " A classic from the 50s that still remains today a 'must-read' for anyone in the marketing profession."Published 6 months ago by Henry F Guthard
This is a very good book. Its message is timeless. If you want to know how psychology is applied in business use this book. Read morePublished 14 months ago by Chris Kanyane
Quite eye opening look at advertising. How annoying it is to have an ever-pervasive "predator" pushing you to "want" something. Read morePublished 14 months ago by Yes Yes Yes
The classic on how products are sold to Americans and now the world. Read it and get a quick tutorial on it all.Published 14 months ago by carpenter