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The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church Paperback – February 5, 2006

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Product Details

  • Paperback: 176 pages
  • Publisher: Zondervan/Youth Specialties (February 5, 2006)
  • Language: English
  • ISBN-10: 0310262747
  • ISBN-13: 978-0310262749
  • Product Dimensions: 6.1 x 0.5 x 9.1 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #124,199 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Shane Hipps, teaching pastor at Mars Hill Bible Church, is a dynamic communicator and sought-after speaker. His previous career in advertising helped him gain expertise in understanding media and culture. Shane lives with his family in Grand Rapids, MI. For more information, visit

Excerpt. © Reprinted by permission. All rights reserved.

The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church Copyright 2005 by Shane A. Hipps Youth Specialties products, 300 South Pierce Street, El Cajon, CA 92020 are published by Zondervan, 5300 Patterson Avenue Southeast, Grand Rapids, MI 49530. Library of Congress Cataloging-in-Publication Data Hipps, Shane A. The hidden power of electronic culture: how media shapes faith, the Gospel, and church / Shane A. Hipps. p. cm. Includes bibliographical references. ISBN-10: 0-310-26274-7 (pbk.) ISBN-13: 978-0-310-26274-9 (pbk.) 1. Christianity and culture. 2. Mass media--Influence. 3. Mass media--Religious aspects--Christianity. 4. Technology--Religious aspects--Christianity. 5. Popular culture--Religious aspects --Christianity. I. Title. BR115.C8H56 2005 261.5'2--dc22 2005024206 Unless otherwise indicated, all Scripture quotations are taken from the Holy Bible: New International Version (North American Edition), copyright 1973, 1978, 1984 by International Bible Society. Used by permission of Zondervan Publishing House. Photo on page 74: 1995, The Washington Post. Photo by Carol Guzy. Reprinted with permission. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means---electronic, mechanical, photocopy, recording, or any other---(except for brief quotations in printed reviews) without the prior permission of the publisher. Web site addresses listed in this book were current at the time of publication. Please contact Youth Specialties via e-mail ( to report URLs that are no longer operational and replacement URLs if available. Creative Team: Carla Barnhill, Kristi Robison, Janie Wilkerson, and Mark Novelli Cover design by Rule29 Printed in the United States A few years after I graduated from college, I became a lay leader at my local church. The pastor invited me to join a 'task force' (a sexy name for a committee) that was assembled in order to rethink and revamp our contemporary worship service. At the time we had two services: a traditional service featuring an organist and a full choir leading hymns, and a contemporary service featuring a band leading praise music. Our contemporary service was fl oundering; the attendance was low and the energy lacking. Our discussions as a task force centered on things like the style of worship leading, an inadequate sound system, and poor acoustics. Eventually, these conversations led us to consider the controversial measure of introducing a projection screen. The vast majority of our debate on this issue concerned questions of costs, logistics, and aesthetics. We wondered where the money would come from. Would the screen be obtrusive? Where would we put it? How would the older generation feel about it? These were all valid and important questions, but we began to believe these were not the most important questions for us to ask. 'IS TWENTIETH CENTURY MAN ONE WHO RUNS DOWN THE STREET SHOUTING, 'I'VE GOT THE ANSWERS. WHAT ARE THE QUESTIONS?'' ---MARSHALL MCLUHAN CHAPTER ONE SEEING BUT NOT PERCEIVING THE HIDDEN POWER OF ELECTRONIC CULTURE Our original reason for considering a projection screen was largely imitative---all good contemporary services have one. But as we worked through the issue, we realized the rationale of 'everybody is doing it' was fl awed, and we began exploring different questions: Why do all contemporary services have a screen? What is the effect of using a projection screen versus using a hymnal or bulletin? How would this new form of media alter the congregation's experience in worship? After some discussion, we came to the conclusion that a screen frees the body from the bulletin or book. It invites movement, dance, and physical expression in worship. It lifts the heads of congregants, amplifying the sound and energy of their voices. We believed all of these were the chief marks of a 'good' contemporary service, and they became our guides as we worked to implement this simple change. While this decision was about a relatively minor concern in the life of our church, there was great value in asking this new set of questions. When we considered the broader implications of a seemingly simple decision, it changed the nature of the debate, freed us from our opposing camps, and opened us to better ways of thinking about the rest of the service. Our conversation was in no way unique to that church. Nor did our insights reflect a grand breakthrough in understanding worship technology. But I believe we hit on the fundamental issue of the ways in which media affect the gathered community. Unfortunately, these issues are often only raised---if they are raised at all---when dealing with simple forms such as the projection screen. We seem less interested in asking this question about the more pervasive and complex cultural forces at play both inside and outside of the church. For example, if something as simple as a projection screen can have a dynamic effect on a congregational experience in worship, what happens when more complex media are infused into the life of a church or into the lives of the people who are the church? What is the effect of the Internet on the way we think about and do church? How does the medium of television shape our understanding of community, leadership, and mission? In what ways is our understanding of the gospel altered when we communicate or preach with pictures instead of words? MEDIA: THE CULTURAL ARCHITECT The answers to these questions are based on a simple notion: The forms of media and technology---regardless of their content---cause profound changes in the church and culture. The power of our media forms has created both challenges and opportunities in the ways the people of God are formed. Unfortunately, just as Dorothy and her companions missed the man behind the curtain in The Wizard of Oz, we stand oblivious to the hidden power of media. Most of us point and stare at the giant wizard head wreathed in flame, quite unaware it is only a distraction---the con man's sleight of hand. The time has come for the church to pull back the curtain and expose the true effects of media. While this may sound like the hunt for some notorious villain, it is not. The media to which I am referring are neither evil nor good. Yet this in no way means they are neutral. Their power is staggering but remains hidden from view. Because we tend to focus our gaze on their content, the forms of media appear only in our peripheral vision. As a result they exert a subtle yet immense power. By exposing their secrets and powers, we restore our ability to predict and perceive the often unintended consequences of using new media and new methods. This understanding of media is crucial to forming God's people with discernment, authenticity, and faithfulness to the gospel. MR. NO DEPTH PERCEPTION In 1991, Saturday Night Live introduced America to Mr. No Depth Perception, played by Kevin Nealon. The character made only one appearance, but for some reason the sketch left an indelible mark on my memory. The title tells the story: It's a sketch about an enthusiastic and well-intentioned man who is completely unaware of the fact that he cannot perceive depth or distance in the world. In the sketch, Mr. No Depth Perception is energized by the prospect of going sky-diving. He imagines how thrilling it must be to 'pull the rip cord at just the right moment,' only to have his hopes dashed when his wife, for obvious reasons, adamantly refuses to support his eager aspiration. Later he crashes his head through the living room window in a simple attempt to see who is knocking at the door. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

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13 of 13 people found the following review helpful By J. Daniel Hess on June 1, 2006
Format: Paperback
As a young professor at Goshen College in the 1960s I bumped into a professional challenge. I had come upon Marshall McLuhan's books which introduced an entirely new way of thinking about the media. (Later we used the term paradigm shift.) McLuhan found his way into my course syllabuses and coffee conversations. A friend once told me that I was totally McLuhan-washed.

Problem was, the profession didn't have a very good word for McLuhan. Stylists scoffed at his style; communicologists asked for his research methodology; and the qualitative analysts couldn't find coherence in McLuhan's broad shot. Was something wrong with me that I so revered the Toronto seer?

Forty years later a former student called me. "Check out Shane Hipps' book."

I am pleased to recommend a McLuhan inspired The Hidden Power of

Electronic Culture. I look through a rear-view mirror and wonder how much better my own classes might have been had I, in the 1960s and 1970s, come upon this kind of interpretation and application of McLuhan's seminal work.

Hipps is a deeply spiritual pastor; his book, subtitled "How Media Shapes(sic) Faith, The Gospel, and Church" offers him an opportunity to explore the "cultural engagement" of people of faith. McLuhan never struck me as particularly religious, but I am sure he would approve of how Hipps has appropriated his thought.

Central to McLuhan's understanding was that media (Why did Zondervan make the noun singular on the cover?) are "dynamic forces with power to shape us, regardless of content." Hipps smartly pulls together the widest range of McLuhan's writing to suggest more precisely the nature of the dynamic forces. He identifies McLuhan's "four laws" of media. The media

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10 of 10 people found the following review helpful By David M. Wheat on June 10, 2006
Format: Paperback
"I contend the medium of print shaped the modern church in ways we are only beginning to recognize in the wake of postmodernism. Only when we study these changes can we begin to perceive the impact for the other forms of media on our understanding of community, leadership, and worship." Shane Hipps.

Like the proverbial frog in the pot of water, I have grown up in a culture saturated with electronic media. I remember going to Sunday School as a young boy, and talking with my classmates about what we had watched on TV the night before. Little did I know that the media we shared was creating the community that we were becoming. Shane Hipps in his book The Hidden Power of Electronic Culture, deftly explores how the things we do influence who we are. Things that we don't think about have enormous impact on what and how we think.

I have read theology and sociology treatises on the modern / postmodern rift in our society. For the first time, thanks to Shane, I see causal relationships between historical technological events, and the worldviews that emerged in their wake. To ignore this insight is to run the risk of what I call the hardening of the categories. Understanding the post-modern experience is a cross cultural journey and this book can serve as a tour guide to the trip.

In Chapter Six the treatise on conflict and how to deal with it is worth the price of the book many times over. If you are a thinking Christian--not an oxymoron--you will find Shane's work ranking up with the likes of Dallas Willard, and Marva Dawn. It is scholarly, pleasingly readable, and insightful to the point of comforting the afflicted and afflicting the comfortable.

David Wheat, Merrimack NH
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In reflection on the relationship between media and social organization, Shane Hipps explores the emerging church's engagement with electronic culture. For instance, Hipps outlines some basic associations with the individualism, objectivity, and abstraction of modernity and the print medium's encouragement of private reading, detached learning, and abandonment of mnemonic practices - respectively. Print culture can seem to give shape to a Christian privatized worship life and a systematic scripture reading of "extracting propositional truths."
On page 88 Hipps writes: "Because the medium is the message, our media revolutions - from the printing press to the Internet - have led to unintended changes in our message. Among them is a shift from a modern, individualistic, and highly rational concept of the gospel to a postmodern, communal, holistic, and experiential one." Hipps highlights the positive aspects of this:

"The emerging gospel of the electronic age is moving beyond cognitive propositions and linear formulas to embrace the power and truth of story. It revives the importance of following Jesus holistically rather than simply knowing Jesus cognitively. It has reintroduced us to a corporate understanding of faith that has powerful implications for this life, not just the next. It recovers the importance of ancient imagery, rites, and rituals in celebrating the mystery of the kingdom of God." (90)

Moreover, if the internet truly reflects a diffusion of information, and therefore of power, then this shift offers "a helpful corrective to the long history of centralized, top-down authority in the church.
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