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Bill understands the real world of acquiring, growing and keeping customer relationships. He’s pragmatic, insightful, and engaging.
His book is outstanding and practical. Read more
Having run a very successful reference program in a global industry leading company for many years, its amazing how much value I gained from reading this book, which is not... Read morePublished 21 months ago by Miss N Dilley
I had the pleasure of reading Bill Lee's excellent book recently. The sub-heading of the book is "Realizing the Untapped Value of Your Most Important Asset" and if I were to... Read morePublished on November 5, 2013 by Neil Hartley
Bill Lee's book, "The Hidden Wealth of Customers" is one of the most helpful business books I've read in many years. Read morePublished on March 25, 2013 by Rob Gemmell
Bill's book opens up a new world for the customer reference program or customer advocacy manager. Insightful perspectives and "lesson learned" anecdotes provide vision for readers... Read morePublished on March 6, 2013 by SHansen
People buy from people! Whether you're booking your holiday, considering to buy a new camera or you're investigating a new software tool; you'll end up searching for valuable and... Read morePublished on March 5, 2013 by Mel Gumpl - Demandware, INC
Before prospects ever agree to speak with an organization they have connected with friends and colleagues in their industry and they have scoured the Internet to pre-qualify your... Read morePublished on January 10, 2013 by GonzalezCE7
Every seasoned businessperson should know that it's easier and more cost effective to do business with those who already know you and have purchased from you than those who haven't... Read morePublished on January 4, 2013 by Gregory Gazin
Great look at open innovation, many examples. Some structures do not help (e.g. marketing gravity) but overall gives a good look at using customers as advocates, influencers and... Read morePublished on December 22, 2012 by Skipper management