Qty:1
  • List Price: $14.95
  • Save: $2.61 (17%)
FREE Shipping on orders over $35.
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: QUOTE IN YELLOW HIGHLIGHTER AT INSIDE OF BACK COVER; OTHERWISE UNMARKED, MODERATE WEAR. AS PICTURED. FULFILLMENT BY AMAZON.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Highest Goal: The Secret That Sustains You in Every Moment Paperback – October 7, 2005


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$12.34
$7.95 $0.01

Frequently Bought Together

The Highest Goal: The Secret That Sustains You in Every Moment + Creativity in Business + The Path of the Everyday Hero: Drawing on the Power of Myth to Meet Life's Most Important Challenges
Price for all three: $36.90

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 184 pages
  • Publisher: Berrett-Koehler Publishers (October 7, 2005)
  • Language: English
  • ISBN-10: 1576753522
  • ISBN-13: 978-1576753521
  • Product Dimensions: 8.3 x 5.5 x 0.6 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #114,273 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The Highest Goal is the distillation of years of accumulated wisdom from a great teacher." -- From the foreword by Jim Collins, author of Good to Great

"The Highest Goal shows all of us how we can achieve a meaningful and fulfilled life from our highest aspects." -- Heidi Roizen, Managing Director, Mobius Venture Capital

"This incredible book examines the life-force that gives us a reason for living!" -- John Renesch, author of Getting to the Better Future

"With his revolutionary and refreshing insights, Ray helps you discover and pursue your highest goal." -- Don Maruska, author of How Great Decisions Get Made --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Michael Ray created and taught Stanford University's celebrated Personal Creativity in Business course for 25 years.

From the beginning, Ray's course had a more profound impact on graduates than he'd ever intended. They seemed to blossom, to have access to some secret source of energy and inspiration. They found new ways to contribute to their organizations, thrived on diversity, fought gracefully, treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts."

Ray came to realize that his creativity course was helping people discover what he calls their "highest goal"-the one force that gives real meaning to your life, that speaks to the very core of your being. It's what makes you feel connected, motivated and sustained. It has nothing to do with worldly success or achievement, but Ray found that all of the successful people who had been through his course had a sustained connection to it. In fact, it was what they ultimately attributed their success to.

Here, through practical exercises, stories and reflections, Ray helps you discover your own highest goal. By getting in touch with this inner resource, following a path in tune with it, and letting it inform your every decision, you'll vastly improve not only your own life, but also the lives of everyone around you. Ray shows you how to open this inner font of creativity, compassion, and courage. --This text refers to an out of print or unavailable edition of this title.


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.5 out of 5 stars
5 star
14
4 star
2
3 star
0
2 star
1
1 star
1
See all 18 customer reviews
Michael Ray has nailed it!
John Renesch - "The Great Growing Up"
While there is a little of that, the book overall takes a very practical approach to the subject.
Tracy L. Needham
These help transform mere intellectual insight into real experience of life.
Joe Tye

Most Helpful Customer Reviews

121 of 125 people found the following review helpful By Joe Tye on July 26, 2004
Format: Hardcover Verified Purchase
This might be the most important book you ever read. Michael Ray's "Creativity in Business" class was the most influential course I took as an MBA student at the Stanford Graduate School of Business (or anywhere else for that matter). The life-changing insight I drew from his class was that my own inner Voice of Judgment (VOJ) is the only obstacle to my becoming the person I am meant to be by doing the work I am meant to do.

That, of course, should be a pretty self-evident notion. What made Michael's course so helpful was that he gave us heuristics in the form of systematic exercises that he calls "live-withs." These help transform mere intellectual insight into real experience of life. When you "live with" behavioral guides such as "Pay Attention," "Walk Into Fear," or "Be Loyal to Your Own Values," you start seeing unexplored potential in yourself and endless possibilities in the world around.

The Highest Goal shows how these simple yet sophisticated live-withs can help you find and pursue the highest goal that gives your life an overarching sense of purpose and meaning. Some of what he has to say will surprise you - such as the advice to move beyond passion and success. Some of it will challenge you - such as the counterintuitive notion that the path to True Prosperity can start by living with "Do Only What You Love, Love Everything You Do."

Michael says that finding your highest goal is like the experience of falling in love: nothing around you has changed but everything is different, because you have changed. The experience is energizing, it is catalyzing, and it is endlessly generative. It's not always easy, as some of the stories in his book make clear, but it is always worth the effort.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
56 of 61 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on June 14, 2005
Format: Hardcover
In the Foreword, Jim Collins recalls his first encounter in 1982 with Michael Ray and Rochelle Myers, two Stanford professors who together taught a course for MBA students called Creativity in Business. (They later co-authored a book of that title based on the same course in which Collins had enrolled.) Myers quietly informed Collins and his classmates, "You are about to embark on a ten-week journey to discover your deepest inner essence." Immediately Collins began to search for a replacement in the catalogue. Later, at his wife Joanne's urging, Collins remained in the class and accepted "a fundamental challenge issued to all of us: [begin italics] Make your life itself a creative work of art. [end italics]" More than two decades later, Ray offers in this volume a core process based on the meta-concept of "live-with heuristics" whose objective is to help a person achieve her or his "highest goal."

Time out. Those who have read this commentary to this point may be tempted to move on, just as Collins once was. Please don't. Hang in there just as Collins once did.

As Collins explains, there are certain "mantras of living" that one implements for a period of time (usually a week or more) and then reflects upon what has been experienced as a result. For example:

If at First You Don't Succeed, Surrender
Pay Attention!
Ask Dumb Questions
Destroy Judgment, Create Curiosity
Don't Think About It
Be Ordinary
Do Only What Is Easy, Effortless, and Enjoyable

At Ray's urging, I came up with a few of my own:

Don't Resist...Absorb
When Encountering Abstract Art, Don't Look at It...
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
30 of 32 people found the following review helpful By Tracy L. Needham on January 26, 2005
Format: Hardcover Verified Purchase
This book is based on the author's acclaimed Personal Creativity in Business class, which he taught at Stanford University for 25 years to the likes eBay entrepreneur Jeff Skoll and Good to Great bestselling author Jim Collins. But it's not another business management book, or even a book on how to tap your creativity.

Instead, Ray reveals the secret that all the successful people he taught ultimately attributed their success to - living their life connected and committed to their "highest goal." Essentially, your highest goal is the aspiration that gives meaning to your life, motivates and sustains you. Aligning your efforts with it will help you accomplish your dreams and find fulfillment. Ray suggests exercises to to identify it, then helps you better integrate it into your life based on your key challenges. His "live-withs" are simple but powerful tools for shifting your thinking and actions so you can benefit from living with your highest goal every day.

What you should know....to some, the title and cover photo may imply a very "new age-y" type book. While there is a little of that, the book overall takes a very practical approach to the subject.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
41 of 46 people found the following review helpful By Michael Neill on February 23, 2005
Format: Hardcover
Favorite quote:

"Service which is rendered without joy helps neither the servant nor the served. But all other pleasures and possessions pale into nothingness before service that is rendered in the spirit of joy."

-Mahatma Gandhi

This is quite simply the best book I have ever read on the 'how to' of living a meaningful life.

While I had never heard of Professor Michael Ray, he is far from a newcomer to the field, having created and taught the 'Personal Creativity in Business' course at Stanford for the past 25 years. This grounding in real-world business skills lifts Ray's spiritual approach to life and work above its new-age touchy-feely roots, and lends a sharp, practical edge to the world of spiritual practice.

At the core of the book are a series of heuristics - what Ray calls 'Live-withs'.

As he explains it:

"Live-withs are not affirmations. They are not prescriptions that tell you exactly what to do. Rather they call you to new ways of behaving that bring out your best."

Among my favorite live-withs (drawn mostly from his live courses):

*If at first you don't succeed, surrender

*Destroy judgement, create curiosity

*Ask dumb questions

*Do only what is easy, effortless, and enjoyable

*Everything in life is either a yes or a no

and of course,

*Amplify positive deviance... :-)

An extraordinary (and extraordinary useful) read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?