Read The Holiday Makers
on the plane as you travel to your vacation or on the beach once you get there--or even in your study or den. Read it because this is a terrific book that reveals how, beginning in the 1920s, advertising agencies, market researchers, magazine editors, and government agencies helped create the modern American vacation and the narratives that told Americans how to think about them. Initially they fostered a culture of leisure, mobility, and mass consumption. And then Popp intriguingly explores how beginning in the mid-1960s the quest for authenticity and the development of niche marketing began to transform the meanings of American vacations. --Daniel Horowitz, author of Consuming Pleasures: Intellectuals and Popular Culture in the Postwar World
Popp has a gift for expressing ideas and for threading important theoretical perspectives into the discourse without losing readers. The book will appeal to scholars and the motivated general reader but is also appropriate for undergraduates in courses on the media, tourism, and consumer culture. --The Journal of American History
About the Author
Richard K. Popp is assistant professor of media studies at the University of Wisconsin-Milwaukee.