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The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America Hardcover – May 16, 2012


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Editorial Reviews

Review

''A delightful read. . . . Popp has a gift for expressing ideas and for threading important theoretical perspectives into the discourse without losing readers. The book will appeal to scholars and the motivated general reader but is also appropriate for undergraduates in courses on the media, tourism, and consumer culture.''--Journal of American History

''The Holiday Makers . . . serves as a model of how well a mix of government statistics, consumer magazine articles on a single topic or trend, advertising trade magazine articles, and careful reading in twentieth-century history of the United States can...illustrate the importance of print media to cultural transformation.''Journalism History

''The Holiday Makers is a very insightful and well-researched study of the age of mass tourism in postwar America. In addition to addressing a gap in the scholarship on consumer culture history, it fits into an emerging literature on how Americans were taught to 'see' the world in particular ways during the cold war era.''--Journalism and Mass Communication Quarterly

''Popp weaves a must read that aids our understanding of commercially made American culture, and the rise and fall of the American vacation.'' --American Historical Review

''As an interdisciplinary study, The Holiday Makers is successful in incorporating a range of relevant literatures, including critical theory, cultural history, tourism, marketing, and consumer culture. . . . A valuable book that contributes to the development of national identity, mass market, and the business of travel.'' --Business History Review

''The author is elevating tourism from merely 'leisure time' and illuminating it as a powerful tool of political propaganda and effective instrument for relieving social, political and economic tensions.'' --Journal of Cultural Geography

About the Author

Richard K. Popp is assistant professor of media studies at the University of Wisconsin-Milwaukee.

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The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America
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