The Hot Shoe Diaries: Big Light from Small Flashes [Paperback]

Joe McNally (Author)

Book Description

Publication Date: March 13, 2009 | ISBN-10: 0321580141 | ISBN-13: 978-0321580146 | Edition: 1

When it comes to photography, it’s all about the light.

After spending more than thirty years behind the lens—working for National Geographic, Time, Life, and Sports Illustrated—Joe McNally knows about light. He knows how to talk about it, shape it, color it, control it, and direct it. Most importantly, he knows how to create it...using small hot shoe flashes.

In The Hot Shoe Diaries, Joe brings you behind the scenes to candidly share his lighting solutions for a ton of great images. Using Nikon Speedlights, Joe lets you in on his uncensored thought process—often funny, sometimes serious, always fascinating—to demonstrate how he makes his pictures with these small flashes. Whether he’s photographing a gymnast on the Great Wall, an alligator in a swamp, or a fire truck careening through Times Square, Joe uses these flashes to create great light that makes his pictures sing.

Editorial Reviews

About the Author

JOE McNALLY is an internationally acclaimed American photographer and longtime photojournalist. His most notable series is “Faces of Ground Zero—Portraits of the Heroes of September 11th,” a collection of giant Polaroid portraits. He also photographed “The Future of Flying,” the first all-digital story for National Geographic. His award-winning work has appeared in numerous magazines and, in 2008, Joe wrote the critically acclaimed and bestselling book The Moment It Clicks.

Product Details

• Paperback: 320 pages
• Publisher: New Riders; 1 edition (March 13, 2009)
• Language: English
• ISBN-10: 0321580141
• ISBN-13: 978-0321580146
• Product Dimensions: 0.8 x 7.5 x 9.1 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (250 customer reviews)
• Amazon Best Sellers Rank: #61,115 in Books (See Top 100 in Books)
  • #31 in Books > Computers & Technology > Digital Media Management > Video Production

More About the Author

Joe McNally is an internationally acclaimed American photographer and long-time photojournalist. From 1994 until 1998, he was LIFE magazine's staff photographer, the first one in 23 years. His most well known series is the "Faces of Ground Zero -- Portraits of the Heroes of September 11th", a collection of 246 giant Polaroid portraits shot in the Moby C Studio near Ground Zero in a three-week period shortly after 9/11. A large group of these historic, compelling life-size (9' x 4') photos were exhibited in seven cities in 2002, seen by almost a million people. The exhibit and the book, printed by LIFE, helped raise approximately $2 million for the 9/11-relief effort. This collection is considered by many museum and art professionals to be the most significant artistic endeavor to evolve to date from the 9/11 tragedy.

Some of McNally's other renowned photographic series include, "The Future of Flying," a 32-page cover story for National Geographic, published in December 2003, commemorating the centennial observance of the Wright Brothers' flight. Joe is a 20 year contributor to National Geographic, and this story was the first all digital shoot for the magazine. This issue was a National Magazine Award Finalist, and one of the magazine's most popular covers. He has shot cover stories for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business Week, LIFE and Men's Journal, among others.

McNally's advertising, marketing and promotional work includes FedEx, Nikon, Sony, Land's End, General Electric, MetLife, Bogen, Adidas, Kelby Media Group, Wildlife Conservation Society, and American Ballet Theatre.

In 2008, McNally published his critically acclaimed, award winning book, The Moment It Clicks, which has been touted as, "one foot on the coffee table and one foot in the classroom."

In 2009, McNally published his newest, much anticipated book, The Hotshoe Diaries. Just like its predecessor, it immediately cracked Amazon's top ten list of best sellers, within the first week of publication.

Joe McNally is known internationally for his ability to produce technically and logistically complex assignments with expert use of color and light. As part of his teaching activities, he conducts numerous workshops around the world.

Most Helpful Customer Reviews

225 of 243 people found the following review helpful

5.0 out of 5 stars The Gateway To Understanding Flash Photography March 18, 2009

By Syl Arena

Format:Paperback|Amazon Verified Purchase

SPOILER:
'Hot Shoe Diaries' is pure McNally and the best book I've ever read on flash photography. Two words: "buy it."

LONG VERSION:
Joe McNally's photo secrets were kicked out of the closet by the skeletons a long time ago. That's great news for those of us who have become infatuated (and infuriated) with the use of small flash units. Joe's latest book 'The Hot Shoe Diaries' is an exposé that tells all. There's never been a book on flash photography that covers the subject so thoroughly, so beautifully and so humorously. I'm certain that 'HSD' will reign as the undisputed champion on flash photography for a long time.

The first thing to know about 'HSD' is that even Joe has a hard time taking himself seriously. Joe repeatedly demonstrates his understanding of where he stands in the universe by filling 'HSD' with memorable photos - such as the self-portrait where he uses a chicken as a lightstand. Joe's humor is what sets 'HSD' apart from other photo books. It is what protects us from mind-numbing concepts, such as the "Inverse Square Law" (when did Congress pass that one anyway?).

Joe starts with the basics: gear, the fundamentals of digital photography and simple flash. He moves on to talk about one light shots. And two light shots. And lots-a-lights shots. He talks about where to put the lights and what to put between the lights and the subject. He shares a lifetime of stories. He inspires and encourages. Like I said, "pure McNally."

As with his first book, 'The Moment It Clicks', Joe fills the covers of 'HSD' with amazing and beautiful photos. These are the heart of 'HSD.' It's one thing to talk about flash photography.... It's entirely another to demonstrate it again and again with stunning images. [Thanks also to the book designer who ran a good number of photos as double-trucks, aka: two-page spreads.]

'HSD' is for photographers of all levels - novice to expert. If you read 'Clicks' and were among the few disappointed because it wasn't a "how-to" book with lighting diagrams and such, 'HSD' is the book you were looking for. Plan on reading it again and again. I guarantee that every time you do, you'll pick up something new.

SPECIAL NOTE To Non-Nikon Shooters - 'HSD' Is Non-Denominational
It's no secret that Joe is a Nikon guy. Nikon terminology is used throughout the book. If you shoot something other than Nikon, think of it like an American talking to a Brit [if "elevator" = "lift", then "Auto FP" = "High-Speed Sync" and "Rear Curtain" = "2nd Curtain"]. Does this mean that 'HSD' is Nikon-specific? Absolutely not. As a lifelong Canon shooter, I've no hesitation in recommending this book to shooters of all denominations. The ideas and illustrations are universal. Read more ›

134 of 156 people found the following review helpful

3.0 out of 5 stars Not for newbies April 20, 2009

By Mark Gurfinkel

Format:Paperback|Amazon Verified Purchase

Pros:
1. If you are photography junkie, the book fun to read - feels like you are having a couple of cold ones with a pro, and he is kind enough to tell you about his work.
2. If you already have a solid understanding of flash photography, the book will help you to get to the next level. [...]
3. This book is extra helpful for Nikon shooters.

Cons:
1. If you are a newbie, phrases like "so I just dialed up the shutter speed to kill off the extra ambient light I didn't want in the shot" may not mean much. (not quoting here, just relaying what is sounds like)

The book does not contain many specific instructions a la Scott Kelby "the shutter speed controls the ambient light, and therefore when you reduce the shutter speed you are letting in additional ambient light which works great in certain applications for dimly lit scenes" right next to picture showing the difference. (Scott Kelby obviously sounds better than this)

Newbies want specific instructions with detailed settings information, and before and after samples! Most likely the book wasn't written for newbies (like myself) so can't really complain about it (I guess).

2. I love Nikon products just like any other loyal Nikonian, but sometimes the book sounds a bit like infomercial for Nikon products we may not need to get. For example, yes, SU-800 the wireless off-camera flash commander is great because it makes it very easy to control multiple flashes in multiple groups. Can't my D90 do the same thing (albeit for fewer groups)? Yes, one can take the SU-800 off-camera and put it in direct line of sight with flashes while I can't do that with D90 - ok, but then wouldn't Pocket Wizards / Radio Poppers do a better job anyway?... So isn't the true reason Joe is constantly using the SU-800 is because his D3 can't control the flashes wirelessly unlike D80, D90, D200, D300, and D700 models? So why don't we see "if you are using D80, D90 etc. you may not need to drop $250 for SU-800 because of the reasons X,Y, and Z?"

3. I noticed many people left comments that Joe's type of humor is similar to Scott Kelby's in a bad way. That's not true, the difference is huge. Scott Kelby is funny (not rolling on the floor funny, but he makes you smile consistently, and occasionally you can't help but let out a giggle. Joe, with all due respect to his story telling abilities, is not funny.

Furthermore, Joe often sounds like a drunken sailor who recently went through company-mandated sensitivity training. Tolerable (frequent) uses of curse word replacements like "friggginnnnnnn", but in my opinion neither cute nor cool.

In summary, if you basically know what you are doing and want to take your flash photography to the next level - get the book, it's worth every penny. If you are a complete newbie like me - it's a toss up. Read more ›

44 of 50 people found the following review helpful

5.0 out of 5 stars An Amazing Master Course in Flash Photography March 23, 2009

By Donald T. Lupo

Format:Paperback|Amazon Verified Purchase

I have been following Joe McNally via the Nikon DVDs featuring him and his incredible work. If you ever wanted to look right into the mind of this photographic genius and see how he thinks in regard to portable flash, this is the book for you.

In 25 years of photography both as a professional freelancer and full-time photographer, I have never learned as much in one sitting as I have from Joe McNally's new book. He goes in-depth and answers every question you could possibly have and then goes way beyond into exquisite (never boring) detail.

I have been a fan and follower of the Strobist techniques and have longed for a clear, detailed explanation of the concepts in one place. This book does that and then delivers far more.

The cost of this book is worth more than any course you could take: it is a master course with a true master. If you love photography and want to learn how to make portable flash your main light source, buy this book today. I am so happy I did.

52 of 60 people found the following review helpful

3.0 out of 5 stars Ambivalent April 15, 2009

By F64

Format:Paperback|Amazon Verified Purchase

I have mixed feelings about this book. For anyone who has had some experience with mixed lighting, color management, etc., it is written in a very "easy to understand" sort of style, and contains great food for thought. For a newer shooter, you will drown in this technically.

My three problems with it are that it is completely Nikon centric and he advocates using TTL or some form of it in every situation. That may work for Nikon gear, but I have found Canon's flash exposures to be all over the place when left in "Auto" mode. You need to be aware that there is little to no guidance or advice other than that in this book. It is all about Nikon electronics and which buttons to push. If you are looking for advice on using speedlight flash manually, it's not here.

I actually wondered as I was reading it whether Nikon sponsored the book. Way too much emphasis on Nikon gear and specific settings. As a result, it is less about small flash and more about about Nikon small flash and "CLS". That should have been part of the book's title I think.

And to be clear, this is not about Nikon vs Canon and who is better. It is irrelevant. I just think that to do a book like this, it should not rely so heavily on one manufacturer's technical exposure system.

The second thing is that there are not enough scene diagrams. Joe describes the set-ups, but it would have been better to show more sketches as he did in just a few examples. Diagrams help to visualize the distances involved; whether he was working alone using stands for the remote flash, or having assistants moving and holding them, among other issues....

Lastly, he mentions issues repeatedly about remote speedlights not being able to see the signals, and methods he uses to solve it using extension cables on his "control" unit. He is using flashes that cost $400-500 each. What about Pocket Wizards? He hardly mentions them. Yes, they are expensive, but you can buy a set of three for what he spent on one flash and buy several manual flashes to go with them. If this book is supposed to be applicable to all photographers, I think that is an oversight that does not serve those photographers well.

If you have some location experience with mixed lighting, and if you can get past the fact that this is all about Nikon and letting the Nikon system determine your exposures, then by all means get the book. Read more ›