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A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing. Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history. --Wendy Smith --This text refers to an out of print or unavailable edition of this title.
The brutal 1995 murder of Maurizio Gucci, the grandson of the Gucci company founder, serves as entree into the history of one of the world's most glamorous fashion houses. The author, a longtime fashion writer for Women's Wear Daily, wonderfully describes how Guccio Gucci learned, as a low-level employee at London's Savoy hotel in the 1890s, that luggage functions as a symbol of "affluence and taste," and then went on to create opulent leather goods that caught the world's eye. Forden traces how GuccioAand his descendantsAused charisma and intuition, rather than trained business acumen, to create the handbag dynasty. The "Gucci concept," a group of colors and designs largely derived from horse stables, didn't hurt either. But much of the book is devoted to the in-fighting that developed among Guccio's sons and grandsons. This in-fighting as well as the Guccis' inability to adapt to increased competition, professionalize their management and maintain the value of their brand name eventually caught up with them. In fact, Maurizio, having risen to the top of the company in the 1980s by using outside investors to depose his uncle, was eventually bought out in 1993, leaving no family members in the company's top management. (Forden does explain how the Gucci company has since made a comeback.) The book is, at times, too detailed about fashion history and techniques, and some may find the author's use of dramatic re-creations annoying. Nevertheless, he offers an intriguing view of one of the families that helped to create 20th-century style and business. Photos not seen by PW. (Sept.)
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Well written. Keeps the traders intrigued.
A for sure page turner, wouldn't mind re-reading after a while. 😊
This is one of the best books i had read about fashion history and fashion business. Very well written. The language is very fluid. The narration was very clear in sequence. Read morePublished 1 month ago by ilkay haznedaroglu
So interesting to read about the family and fashion history all in one place. Unbelievable how power and control could bring out the worse in each of the family members. Read morePublished 1 month ago by Paola K.
Book was almost in perfect condition. No torn pages, markings or folds.Published 9 months ago by Tiffany
Professional transaction. In the process of reading. So far, so good.Published 10 months ago by Rue Thais-Williams
great book covering not only the Gucci family background but how big corporations work and the intrigue of take-overs.Published 12 months ago by Eileen Lalwor
This is a great read. Highly recommended and great effort for the first time author. The book is written in a way that we feel as if we are in the thick of incidents. Read morePublished 13 months ago by B. Hallauer
This was the most amazing and informative book - wow! What a family with so many secrets and a family feud that went on for years.Published 17 months ago by Margi