The Hyper-Social Organization and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $39.00
  • Save: $16.14 (41%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
The Hyper-Social Organiza... has been added to your Cart
Condition: Used: Very Good
Comment: SHIPS DIRECTLY FROM AMAZON. Book looks sharp with only minor wear. May have small dings. Has a publisher's remainder mark.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media Hardcover – June 21, 2010

10 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$22.86
$2.00 $0.29

Amazon Educational Video Store
Amazon Educational Video Store
From Adobe to Microsoft and web design to photography, learn new skills in the Amazon's Educational Video Store. Explore More.
$22.86 FREE Shipping on orders over $35. Only 4 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media + Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Price for both: $38.75

Buy the selected items together

Editorial Reviews

About the Author

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Hardcover: 320 pages
  • Publisher: McGraw-Hill Education; 1 edition (June 21, 2010)
  • Language: English
  • ISBN-10: 0071714022
  • ISBN-13: 978-0071714020
  • Product Dimensions: 6.5 x 1.2 x 9.3 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #981,535 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
90%
4 star
10%
3 star
0%
2 star
0%
1 star
0%
See all 10 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Yvonne Divita on August 19, 2010
Format: Kindle Edition
The Hyper-Social Organization is a book that should be on every executive's desk. All entrepreneurs and small business owners should have a copy - several copies; one for them, and some to share. It's that good.

I've been in social media for 8 years - almost a lifetime, online. My focus has always been on "the people"...not the technology or the tools. Remember when business was all about "the people"...back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.

The authors of this book promote the concept of the "tribe" which I can't get my head around - not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood - I hang out in my neighborhood, whether that's Facebook online, or Twitter, or my blog; whether that's the community center where I live, or a coffee shop across town, or a business event across the country. It's my neighborhood - friendly, open, approachable, and comforting.

Tribe or neighborhood, the fact is - humans are hard-wired to be social. This book gets to the "heart" of that. Yes, the "heart" of it. Not the 'brain' which is what all the other social media books seem to want to tout - brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It's heart, not brain.

I'm so fascinated by the examples in this book, and I'm only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It's not about you...it's about me.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
>>>...Being Social has always played a Key Role in Success!!!...Being a Hyper-Social Organization will take You to the Next Level!!!..."The Hyper-Social Organization", from Francois Gossieaux & Ed Moran, Authors, Authorities, Thought & Team Leaders, etc. is for those Organizations, etc. that Need to Stop Marketing to Consumers and Start Socializing with Communities who Know what they like and aren's afraid to Share!!!..."The Hyper-Social Organization" is for those who understand the Power of Social Media---and Want To Use It to their Best Advantages!!!...Now / Today...For those who are ready, This Definitive Guide of 4 Parts, 20 Chapters, 359+ pages is where Your Journey begins!!!...Ready, Let's Roll!!!...The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
>>>..."The Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1 / Forget technology---Understand the four drivers of successful communities...Step 2 / Forget market segments and consumers---think tribes and humans...Step 3 / Forget-company centricity---think human-centricity...Step 4 / Forget channels---think networks...Step 5 / Forget process and hierarchies---think social messiness!!!..."The Hyper-Social Organization" will show how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!...
>>>...From the Dedication, Foreword / Hyper-Social Revolutions and Revelations, Robert V. Kozinets, Acknowledgments, & Introduction / Your Customers and Employees are Hyper-Social... Is Your Business?
>>>...Part 1 - Resist The Hyper-Social Shift At Your Peril has 4 Chapters.
>>>...
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Reg Nordman on September 10, 2010
Format: Hardcover
Based on a Tribalization of Business Study ([...]) , the authors have the data to prove out their point. I just wish they had got to the meat a lot sooner. I took lots of notes all the way through but the real value starts at Chapter 14. Some juicy quotes I picked up:

Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.

Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "

A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,

Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.

Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.

HR must change and in a big way with HyperSocial.

Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.

A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
This item: The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
Price: $22.86
Ships from and sold by Amazon.com
Want to discover more products? Check out this page to see more: 2010 eclipse