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4 of 5 people found the following review helpful
on August 19, 2010
The Hyper-Social Organization is a book that should be on every executive's desk. All entrepreneurs and small business owners should have a copy - several copies; one for them, and some to share. It's that good.

I've been in social media for 8 years - almost a lifetime, online. My focus has always been on "the people"...not the technology or the tools. Remember when business was all about "the people"...back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.

The authors of this book promote the concept of the "tribe" which I can't get my head around - not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood - I hang out in my neighborhood, whether that's Facebook online, or Twitter, or my blog; whether that's the community center where I live, or a coffee shop across town, or a business event across the country. It's my neighborhood - friendly, open, approachable, and comforting.

Tribe or neighborhood, the fact is - humans are hard-wired to be social. This book gets to the "heart" of that. Yes, the "heart" of it. Not the 'brain' which is what all the other social media books seem to want to tout - brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It's heart, not brain.

I'm so fascinated by the examples in this book, and I'm only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It's not about you...it's about me. It's about my "tribe" or "neighborhood" and how we act together. It's about understanding people and heart, first. Then, allowing us to be part of what you're creating.

Wow... what a concept.

I can't wait to finish this book, but it's not one you should be reading at one sitting, or even over the weekend. Take your time. Underline, highlight... bookmark. You'll want to go back and re-read, then make notes. Put down whatever else you're reading today, and pick up this book. It's that good.
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1 of 1 people found the following review helpful
on December 2, 2011
>>>...Being Social has always played a Key Role in Success!!!...Being a Hyper-Social Organization will take You to the Next Level!!!..."The Hyper-Social Organization", from Francois Gossieaux & Ed Moran, Authors, Authorities, Thought & Team Leaders, etc. is for those Organizations, etc. that Need to Stop Marketing to Consumers and Start Socializing with Communities who Know what they like and aren's afraid to Share!!!..."The Hyper-Social Organization" is for those who understand the Power of Social Media---and Want To Use It to their Best Advantages!!!...Now / Today...For those who are ready, This Definitive Guide of 4 Parts, 20 Chapters, 359+ pages is where Your Journey begins!!!...Ready, Let's Roll!!!...The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
>>>..."The Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1 / Forget technology---Understand the four drivers of successful communities...Step 2 / Forget market segments and consumers---think tribes and humans...Step 3 / Forget-company centricity---think human-centricity...Step 4 / Forget channels---think networks...Step 5 / Forget process and hierarchies---think social messiness!!!..."The Hyper-Social Organization" will show how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!...
>>>...From the Dedication, Foreword / Hyper-Social Revolutions and Revelations, Robert V. Kozinets, Acknowledgments, & Introduction / Your Customers and Employees are Hyper-Social... Is Your Business?
>>>...Part 1 - Resist The Hyper-Social Shift At Your Peril has 4 Chapters.
>>>...Chapter 01 - How Did We get Here? How Social Media Drives Hyper-Sociality and Why Businesses Must Change.
>>>...Chapter 02 - The Human 1.0 in a Web 2.0 World.
>>>...Chapter 03 - The Impact of Hyper-Sociality on Your Business.
>>>...Chapter 04 - The True Drivers of a Successful Community.
>>>...Part 2 - The Four Pillars of Hyper-Sociality has 4 Chapters.
>>>...Chapter 05 - Forget Market Segments and Consumers---Think Tribes and Humans.
>>>...Chapter 06 - Forget Company-Centricity---Think Human-Centricity.
>>>...Chapter 07 - Forget Information Channels---Think Knowledge Networks.
>>>...Chapter 08 - Forget Hierarchies---Embrace Social Messiness at the SEAMS.
>>>...Part 3 - Practically Speaking : Your Business through the Hyper-Social Lens.
>>>...Chapter 09 - How Hyper-Social is Your Company?
>>>...Chapter 10 - Old Management Thinking Won't Work in the Hyper-Social Organization.
>>>...Chapter 11 - Hyper-Social Organizations Use Different Metrics.
>>>...Chapter 12 - Hyper-Social Businesses Need Different Talent.
>>>...Chapter 13 - The Seven Myths of Hyper-Social Organizations.
>>>...Part 4 - Hyper-Sociality is Not Just about Marketing : Your New Hyper-Social Organization Chart.
>>>...Chapter 14 - Marketing 2.0 and the Rise of the CMO 2.0.
>>>...Chapter 15 - Customer Experience 2.0.
>>>...Chapter 16 - Sales 2.0.
>>>...Chapter 17 - Product Development 2.0 and Innovation 2.0.
>>>...Chapter 18 - Talent 2.0.
>>>...Chapter 19 - Knowledge Management 2.0.
>>>...Chapter 20 - Business 2.0 and Leadership 2.0.
>>>..."The Hyper-Social Organization" closes with an Epilogue : Your Hyper-Social Future, Endnotes, the ever helpful Index & About The Authors!!!...
>>>...>>> Going Forward, We will find with "The Hyper-Social Organization", The Unbundling of the Organization as We Know It Today & We will see a New World Order & Structure!!!...Those who are Ready will be the Builders of the New World Order & have a Leg Up on their not ready, left-behind Competitors!!!...>>> Which One will You be?!!!...>>> To Be Ready or Not Be Ready!!!...>>> Pick One - The Choice is Up To You!!!...Now / Today...Carpe-Diem / Seize The Day!!!...Michael!!!...
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3 of 4 people found the following review helpful
Based on a Tribalization of Business Study ([...]) , the authors have the data to prove out their point. I just wish they had got to the meat a lot sooner. I took lots of notes all the way through but the real value starts at Chapter 14. Some juicy quotes I picked up:

Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.

Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "

A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,

Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.

Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.

HR must change and in a big way with HyperSocial.

Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.

A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.
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3 of 4 people found the following review helpful
on December 6, 2010
[...]

In this clip, I spend a few seconds praising my favorite social media book. As a social media strategist myself, I spend a huge amount of time reading and listening to everything I can find on the topic. This is by far the best analysis I've read in years. I was lucky enough to score a copy of this book for having given Ed Moran a little of my time in an interview. I have zero relationship, commercial or other, with either author. I just think they did an excellent job. In a world of re-stated and re-chewed information and banality, this resource truly stands out.

This book should be required reading in the C-suite of any enterprise embarking on a social media endeavor. These guys really get it, and their information is backed by hard facts. A no-nonsense primer on how the world is changing and why you can either understand and exploit the change or get left behind in the dust.

I mention this book and my other favorite title Reality Check (Guy Kawasaki) in a recent blog post: [...]
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1 of 1 people found the following review helpful
on January 20, 2011
this book is a home run! Great job! The problem with technology is never the technology it's always the people, both Francois & Ed provide insight and real-world examples by major brands who have taken the right steps (and some not so right steps) in embracing social media tools for their companies. Buy it - especially if you are looking for help selling social media to your boss/CEO/etc. It will give you a solid foundation for further, relevant discussions!
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2 of 3 people found the following review helpful
on August 1, 2010
What I love about this book is the emphasis on the "social" in social media. The Authors call it "human 1.0" and outline the basics of what make us social creatures and how we need to stress the human aspects of our interactions more than focusing on customer relationships and marketing.

Trust of course is fundamental and I find myself applying the lessons of managing for human-centered trust relationships to many situations I have encountered professionally, personally and in other ways (are there other ways?).

The book has got me thinking about how to apply the ideas in multiple professional settings beyond the obvious direct connection with Corporate Community Development and that is what makes it great. For me, a thoughtful, and thought provoking book is a rare and priceless gift. This is one of those.

P.S. I was only going to give four and one half stars because there are some sentences early on that I *still* can't figure out, although I think I got the rest of the context. The more I have read, the more I have had to devour this book, more like it is a crime-thriller than a and educational tome.
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2 of 3 people found the following review helpful
on August 9, 2010
I am a CEO, so I read a lot of business books. The Hyper-Social Organization is not your typical business book that broadly summarizes an emerging phenomenon, and informs you that you should utilize it better. This inviting and captivating social media commentary first assists the reader in understanding the many ways that social media can be leveraged competitively in business, and then also spurs the reader to think broadly, to question and improve upon methods to implement social media in their life and business. Gossieaux and Moran offer a framework for approaching social media for every reader, whether an academic, an entrepreneur, or a manager in a big business, to learn from and charge forward with new insights and offerings.
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2 of 3 people found the following review helpful
on August 2, 2010
Just bought this book and love it so far! Well written and very interesting because it makes the link between how humans are wired and why social networks meet those needs so well. This book has important insights about why social networks matter to people and to businesses. Best book I've read in a long time - I recommend it!
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1 of 2 people found the following review helpful
The Internet has brought about a lot of changes in our lives. We have instant access to more information than we have time to absorb. But that is not the greatest change that is rippling through our businesses and our lives.

For the past two hundred years or so the large command and control organizations were highly influential on our social structure, the products we purchased and the news and entertainment we consumed. Now all that is changing thanks in large part to our ability to connect with almost anyone anywhere in the world instantly.

As the authors point out, humans are very social beings - we are driven to connect with other humans. We do not want any central authority to tell us what to buy, decide the news or entertainment available to us. We want the feeling of control. We want to be able to express our opinions and associate with like minded individuals. We value and trust the opinion of those like us much more than we do the businesses trying to provide us goods and/or services.

Our social behaviors are returning to what the authors call Human 1.0 behavior - where are actions are based more on social interactions than of media directed at us.

This book takes an in-depth look at the changes occurring - both in business and life - as a result of our greatly increased ability to connect on a personal level with increasingly large numbers of other humans.

The authors quote a study which said that for the year 2010, over 80% of the buying decisions for insurance will be based on information that did not come from the insurance company. In other words, people are making more and more buying decisions based on information from social contacts rather than the company selling the product/service.

The book is divided into four parts: Part one traces the impact social media or Hyper-Sociality is having on business. Part two discusses the four pillars of Hyper-Sociality. Part three looks at how to change your business to function in a Hyper-Social world and part four discusses how Hyper-Sociality impacts areas of your business other than marketing.

This book is not a how-to on Twitter, Facebook or other social media sites. It discusses the impact and implications of social media at a higher level.

The book is well written, engaging and easy to read. At the end of each chapter is a series of very valuable questions designed to stimulate your thinking and action.

Hyper-Sociality's impact will continue to grow. This is not a passing fad. You cannot afford to wait. If you wish to stay competitive, you need to embrace Hyper-Sociality and this book is a great place to start.
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1 of 2 people found the following review helpful
on July 1, 2010
So refreshing to see someone focus on the fundamentals behind why social media is being embraced in personal and work environments in such an unprecedented manner. This book gets to the core of the 'why' and 'how' to create social processes in your organizations. The book provides great company examples of 'doing it right' and then (more importantly), takes it to the next level by providing a clear path to implement. This is just what businesses need... well done!
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