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The Icarus Deception: How High Will You Fly? Paperback – December 31, 2012

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Editorial Reviews

Review

If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create Management Today

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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Product Details

  • Paperback: 256 pages
  • Publisher: Penguin Books Ltd (December 31, 2012)
  • Language: English
  • ISBN-10: 0670922927
  • ISBN-13: 978-0670922925
  • Product Dimensions: 6 x 0.7 x 9.2 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (273 customer reviews)
  • Amazon Best Sellers Rank: #196,385 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

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Customer Reviews

Most Helpful Customer Reviews

297 of 321 people found the following review helpful By Faisal Nsour on January 5, 2013
Format: Hardcover Verified Purchase
I give this book 3 stars to split the difference between the 1 star it deserves as a book, and the 5 it deserves as a marketing lesson.

Like most reviewers so far, I bought this book because I'm a fan of SG. However, while I do believe he is preaching his message with the sincere intention to serve us, his readers, I must disagree with the raving reviews. As I read the same message he's given us before, remixed with nuggets from his vast reading, I feel deja vu. The book is like a handful of fortune cookies from SG's all-you-can-eat Chinese buffet.

The Icarus Deception is grab-bag of his market insight and signature motivational style, already well-expressed on his blog and in his other books. The references to SG's broad reading (even Ulysses gets a nod) was probably thrown in to mix things up, but all it does for this reader is mix up things.

The cajoling to seize your destiny, and live as an artist of life, is not without charm. But SG can do better. He is better than this book. His readers certainly deserve better. Mr. Godin, your readers deserve all of that enormous brain of yours, not just the clever marketing gland (which I can only assume is just above the lizard brain).

A good book on life and work as an artist is the "The Elephant and the Flea" by Charles Handy.
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73 of 79 people found the following review helpful By Simon Prince on January 9, 2013
Format: Kindle Edition
It troubles me to write this, but Seth Godin Im sure would want the honest feedback (if he is listening, which he states he no longer does). I too am a BIG fan of SG. I read the blog, all the books, and consume as much SG as I can. It was said before here, and I wholeheartedly agree... this is really just more of the same. There was scarcely anything new, and for that I am disappointed. If you are new to SG and his writing I would give it 5 stars. But, if you are like me... you may be left wondering if Seth shouldnt slow down with his art. While he is remarkable prolific, he may be better served waiting until he has new material to bless us with.
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52 of 60 people found the following review helpful By Amazon Customer on August 23, 2013
Format: Hardcover
This was my first Seth Godin book and it's nothing but disjointed pieces of obvious information that say the same thing over and over from beginning to end. It reads like he's trying desperately to be poetic and clever but can't quite find his rhythm or figure out how to organize what he wants to say. He seems to be a popular guy, in this field at least, and either he's published a book a thousand times better than this in the past, or his style is best kept to blogging - short bits of (forced)motivational fluff that are good in smaller doses but become repetitive preaching when combined to create a 241 page book.

Read these two sentence: Follow your passion, not others. Working for the man doesn't lead to happiness.

Congratulations, you just read the whole book.
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70 of 83 people found the following review helpful By GHmike on January 24, 2013
Format: Hardcover
I appreciate the concept that one should make art as their work. This book says this clearly but says little else. No examples are given, the narrative is not cohesive, and he expresses a lot of contempt for negative amazon reviews. I wrote one anyway.
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22 of 25 people found the following review helpful By Jfred on November 14, 2013
Format: Hardcover
This is a blog-dump if I've ever seen one and be warned - it is a bad one indeed. I kept waiting for him to get to the point, and trust me, it never happens. It's just one pithy, cliched observation to the next with little or no application. Publishers should be ashamed of this kind of "book." It ain't one!
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33 of 40 people found the following review helpful By David M. Scott on December 31, 2012
Format: Hardcover
A decade ago I left a nice, safe corporate career to find my art and discover my true self. It was scary. I didn't know where the journey would lead. Seth Godin's "The Icarus Deception: How High Will You Fly?" is an ambitious work that challenges you to do the same. It's for anyone who is living life as a cog in the machine and who dreams of breaking free, making art, and creating something meaningful. You don't have to leave your job to make art, but you might be forced to.

Seth launched the book via Kickstarter and because I am a backer, I got an early copy.

Part of the reason I chose to start my own business was Seth's 1999 book "Permission Marketing" had recently been released and for me, the book clearly articulated the online marketing revolution that we were on the cusp of. I just had to take advantage of those ideas but that marketing radicalism just didn't fly with the corporate status quo. There are no boxes in the org chart for a "ruckus maker."

For me, creating art meant starting something new. But you can create art within an existing structure too. It's the doctor who chooses to communicate with patients on Skype video when they have questions. It's the customer service rep who brings his colleagues together every Friday afternoon to figure out ways to do their jobs better. It's anyone who picks herself to do something important rather than waiting for an authority figure to give authorization to proceed.

I read each and every Seth book the moment they come out. And if you take a look at my reviews, you'll see that I talk about many of them. Yes, I'm a fanboy. But that's because Seth has an uncanny ability to generate ideas that prompt me to think about what I'm doing in new ways.
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