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If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create Management Today --This text refers to the Paperback edition.
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
Ill read this book once every year for the rest of my lifePublished 15 days ago by justin levasseur
This isn't a how to manual for marketing techniques. It's really best described as the follow on to Linchpin. It's a work of passion, pleading with us to make art that matters.Published 1 month ago by Nicholas J. Xidis
We are all artists with a gifts, talents, abilities, and crafts we were born to express. Read more
The Icarus Deception is the sixth book I read of Godin, after Purple Cow, The Dip, Tribes, Linchpin and Poke the Box. Read morePublished 1 month ago by ServantofGod
Excellent, probably the book that has connected with me most in the past 24 months. Highly recommend reading it if you're thinking about whether you have a craft to give. Read morePublished 2 months ago by Henry S Talbot
Seth Godin effectively provides unabashed reasoning for realizing and achieving your art. The you-can positivity throughout The Icarus Deception isn't necessarily unique, but Godin... Read morePublished 2 months ago by Adam Starks, Ph.D.
I can see how this book could help people challenge their usual ways of thinking and begin to go against the grain. It could be just the ticket for some people. Read morePublished 4 months ago by Treo
This book opened my eyes to think, process, lead and live differently. All of Seth's books, blogs, thoughts, etc. challenge me to be better and better in all that I do...Published 5 months ago by Maggy Dunphy