Teressa Iezzi is the editor of Advertising Age's Creativity, the leading publication and site covering all things creative in advertising and design. The monthly Ad Age Group publication provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and technique behind the work, and insight into the creative people and trends shaping the future of the industry. Iezzi also oversees Creativity's website, Creativity-Online.com , which offers the definitive daily posting and archive of the work that matters, as well as the latest industry news and ad reviews.
Iezzi is also a regular columnist in Advertising Age and has appeared on broadcast and cable news channels including ABC, CNN and BBC America and in the national press as an expert on advertising and popular culture.
Prior to her role at Creativity, Iezzi had been editor of Ad Age Global, a monthly publication covering marketing and advertising from an international perspective.
Haven't finished reading (and may well never) but writing this review so you won't waste your money
I've been a copywriter for more than a decade
The author seems... Read more
Fantastic book. Inspired me into redirecting my career from film production to content for brands. It is written simply and objectively. Read morePublished 26 days ago by Joao Paulo Jacobsen
Excellent introduction into the new world of advertising for an old adman struggling to keep up.
Imagine, I might go digital.
Best book out there on what copywriting has become to the agency. A "writer's writer" book for sure--people who don't understand the idea of what copywriting is won't get... Read morePublished 8 months ago by Kennedy Grey
As much as you can keep up with the changes in media, marketing, and advertising, this does a pretty good job of profiling the job requirements of being an advertising copywriter. Read morePublished 12 months ago by James E Johnson
One of the best books that I have ready on the role of creativity in marketing today. A must read.Published 13 months ago by David Foster
I write because I like to write. I write at work because it's a wonderful opportunity to share stories. Read morePublished 16 months ago by Victoria Wolfe
Can't comment on content as it was a gift for my loved one in advertising business. She was happy with it,Published 19 months ago by Gnomercy
Excellent insight into the development of some of the most significant communications programmes in recent history. If you haven't read it yet, give it to yourself for Christmas.Published 22 months ago by Charlie Blower