The Impact Equation and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $26.95
  • Save: $7.49 (28%)
FREE Shipping on orders over $35.
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
The Impact Equation: Are ... has been added to your Cart
Condition: Used: Like New
Comment: The cover shows no damage or marks! May have a remainder mark.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Impact Equation: Are You Making Things Happen or Just Making Noise? Hardcover – October 25, 2012


See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.46
$0.44 $0.03

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$19.46 FREE Shipping on orders over $35. Only 7 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

The Impact Equation: Are You Making Things Happen or Just Making Noise? + Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust + Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Price for all three: $50.68

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 288 pages
  • Publisher: Portfolio; 1 edition (October 25, 2012)
  • Language: English
  • ISBN-10: 1591844908
  • ISBN-13: 978-1591844907
  • Product Dimensions: 6.4 x 1 x 9.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (206 customer reviews)
  • Amazon Best Sellers Rank: #206,730 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Brogan and Smith explain to entrepreneurs how to build ideas, how to move them through a platform so they will be seen and discussed, and then how to build a strong human element around those ideas so that people will know their participation is appreciated. They lead us to consider the source of our market as we combine the passion of those who matter to us with our passion so that all of us can leave our marks on the world. The book is designed around the equation IMPACT = C x (R + E + A + T + E). C represents being seen; R, whom you connect to; E, how often you connect; A, being understood instantly; T, why we trust someone; and E, the feeling of connection conveyed to our audience.The authors note, Build everything you do while understanding that things will permanently be changing. Excellent, thought-provoking book for entrepreneurs and other library patrons wanting to learn about Internet opportunities in the twenty-first century. --Mary Whaley

Review

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. The Financial Times --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

Go, read the book, and then take action!
Steve Goble
The Impact Equation by Chris Brogan and Julien Smith provides fundamental structure to create and grow a platform and spread your ideas whatever they may be.
Tortuga
The writing is straightforward and an easy read yet the message is clear.
Kevin Richardson

Most Helpful Customer Reviews

122 of 125 people found the following review helpful By Keith Nerdin on October 25, 2012
Format: Hardcover
Length: 4:53 Mins
I was fortunate to receive an advanced copy of this book. The video review is similar to the one I did on my blog. In fact, my review of this book was my first blog post ever. If it feels unbalanced or biased, it's not because I have any affiliation whatsoever with the authors, I just really liked the book. I've changed the way I think and work because of it's message.
24 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
26 of 28 people found the following review helpful By Chuck Frey on October 25, 2012
Format: Hardcover
I have to be honest: I wasn't a big fan of Trust Agents, the first book by Chris Brogan and Julien Smith. It was just a bit too nebulous and didn't contain enough actionable information for my tastes. So when I received a pre-release copy of The Impact Equation in the mail a month ago, I approached it with a bit of trepidation. I shouldn't have been worried.

The Impact Equation does a marvelous job of explaining how to build or expand your personal brand online. Refreshingly, it maintains a very strong human focus, rather than focusing upon specific tools and "nuts and bolts." Building influence and impact is an inexact science. There's no "do these 10 things and you'll be unstoppable" formula you can follow. Brogan and Smith acknowledge this, and focus instead on presenting a cohesive set of strategies and principles - a platform - that has proven to be successful.

As an experienced blogger and publisher of several websites for a decade now, I was pleasantly surprised to discover many fresh insights and ideas throughout The Impact Equation. Its conversational tone and numerous examples kept me engaged and turning the pages; I found myself devouring it with a highlighter and a pen, underscoring key concepts and jotting notes in the margin on how I plan to put them to work - always a great sign of a valuable business book!

Because I write extensively on creative thinking, brainstorming and visual mapping and love sharing awesome ideas, one of my favorite parts of the book was the authors' discussion of ideas. But not how to brainstorm ideas - that topic has been covered ad nauseum in numerous books and blogs.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
20 of 23 people found the following review helpful By Bill Rice on October 25, 2012
Format: Hardcover
Why would you buy The Impact Equation? There's a heap of marketing books. A quick search on Amazon yielded over 700,000. Most are irrelevant. Here's why I found The Impact Equation different...

I read it and it does something very unique. It focuses on results and timeless techniques to get them. There are no tricks, silver bullets, or single venue gimmicks. It's about human behavior and fulfilling compelling needs in consumers, for good; which I'm assuming is why your business exists.

I recommend you read it.

Okay, if you're still here, let me share a little more about why I liked the book, annotated the book, and changes several client campaigns to reflect it's principles.

I make my living in the digital marketing space. It's a fiercely competitive and challenging space to consistently achieve successes. There are tons of us digital marketers and the landscape is always changing. What? MySpace is coming back? See.

Likewise, there are lots of digital marketing books. Again, lots of us and things are always changing. That's why I approach all Internet marketing books with skepticism and a realization that it will probably be obsolete in six months, tops.

However, there's a little secret elite marketers hold close. People, even in Fortune 500 companies, make the ultimate buying decision. And ultimately, people only separate from their money, even corporate money, when they feel something good will happen.

That requires Impact.

This book literally takes you through the formula for building companies, platforms, and campaigns that thump people in the chest. That's impact.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Kerry Gorgone on October 26, 2012
Format: Hardcover Verified Purchase
I teach a graduate course in New Media Marketing, and want to adopt this book for my course. Chris and Julien provide a simple formula for creating content that moves your audience to action. In every instance, they provide real world examples of how each part of the equation has yielded success for them as well as other well known people, companies and organizations.

My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.

Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.

The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Impact Equation: Are You Making Things Happen or Just Making Noise?
This item: The Impact Equation: Are You Making Things Happen or Just Making Noise?
Price: $26.95 $19.46
Ships from and sold by Amazon.com