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The Impulse Factor: An Innovative Approach to Better Decision Making Paperback – December 1, 2009
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
In the Introduction, Tasler writes "By knowing each of our specific decision-making tendencies, we can exercise control over them." The "two-part formula"...laying out the variables and then suggesting ways to manipulate them for greater achievement...is a tactic that was successfully employed in George W. Dudley and Shannon L. Goodson's classic work "The Psychology of Sales Call Reluctance." It is the tendency of most people to function on auto-pilot. It doesn't matter if the "learned behaviors" are constructive or destructive. Those who spend each day in focused, conscious, deliberate effort are in the minority. "The Impulse Factor" gives you the opportunity to learn about yourself, to understand your motivations, but only you can decide which (if any) changes you will implement.
Chapter 8, "Risk Managers: Conquering The Fear of Big Cats," presents an interesting challenge. Like the other chapters, it is broken down into components ("The Flip Side of Fear," "Focus On Targets," "Making Effective Decisions Quickly," "Learning Decisiveness Through Failure," "Embracing The Unknown," "Inside-The-Box Learning," "Evidence-Based Management," "Think, Analyze, and React," "Managing Risk Without Running From Opportunity"). The underlying theme expressed by Tasler is "Accept your fear and plan ahead to deal with it." Or, as Ralph Waldo Emerson wrote, "Do the thing you fear, and the death of fear is certain." Fear is an emotion which can be intellectualized, but only by the willing.
That's the foundation of this book...any "driver," any emotion, anything that "makes you tick" can be analyzed and reconstructed for your benefit.Read more ›
One of the things Tasler does well in this book is take a series of pretty complicated psychological information and break it down in a way that makes the subject matter much cooler than a psych textbook from college. From dating to gambling to the NFL, the concrete examples and real-world applicability of the subject made this book as fun a read as I've had in awhile.
I've always hated it when someone's behaviour gets explained as "Well, he's just like that." That never really satisfied me, so I really like to read books that explain why people are the way they are. This book does that in ways that will not only help me understand people better, but also help me when I'm conducting a job interview or working with new people on a consulting project.
If I had to compare it with something else I've read, I guess I would compare it to Blink by Malcolm Gladwell. Both authors know what they're talking about when it comes to psychology, but do not talk down to you like a nerdy academic. Tasler's writing style and his grounding in real-life examples makes this something I'll be buying my co-workers for Christmas.
The book is not without its faults - I could have used less anecdotes and more getting to the point. However, in terms of empirical study and real solutions on how to manage risk, succeed if you are impulsive or have ADHD in the Boardroom, this book hits on all cylinders.
This book will definitely help anyone who has to understand why people make decisions, such as managers and salespeople. For example, "people think safety first, not best choice. Often decision is based on which is 'not worse.' One quarter of the population are risk takers (which includes the most successful business people and CEOs) who will defy norms. They have a deep focus on rewards and are much less concerned with risk.
People who take risks tend to be more successful, and according to the author has a genetic predisposition that has endured and prospered our species. "When people fail to observe boundaries, nothing stands in their way." However such impulsivity and risk taking also creates dramatic failures and disasters. Nick Tasler spends a good part of the book explaining how to overcome the downside of impulsivity while maximizing its benefits.
Read this book if you've ever been criticized for "thinking from the gut" as Jack Welch would say.Read more ›
Most Recent Customer Reviews
There were some interesting examples and points in this book, and i'm glad i read it... but towards the end it felt like it got a little long. Read morePublished 21 months ago by Kalli Jacobsen
Insights from the latest brain research to pop psychology combine for a fascinating discussion of why some take risks and others don't. Read morePublished on August 27, 2013 by Richard Zeile
This is a thoughtful and thought provoking book. Written with the aim of stimulating discussion and research into the question of `why some of us play it safe whilst others risk... Read morePublished on September 4, 2011 by Steven Unwin
Are you likely to risk everything for a potentially huge payout? Or do you tend to look for a "safe bet"? Read morePublished on April 26, 2010 by Rolf Dobelli
The book came promptly and was in excellent condition as claimed. I'm very pleased with the purchase!!!Published on March 14, 2010 by M. Smith
This is a great book that helps you understand why some people do what the do and others do not.Published on October 25, 2009 by David L. Schaefer
This is an "entertaining read" - as the reviewers say! The main criticisms seem to be that it is simplistically obvious and that it is designed to lure the reader into paying to... Read morePublished on August 18, 2009 by Thomas Holt
This book presents one way of looking at people and understanding why they do what they do. Any time you split people into two groups, you must oversimplify a bit, and after I... Read morePublished on April 16, 2009 by nsv
Over the years, I've taken tests offered for free by authors. Until The Impulse Factor, I've always found those tests to be a waste of time. Read morePublished on April 15, 2009 by Donald Mitchell