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Corporate psychologist Tasler draws on years of research and the latest findings in genetics, neurology and management theory to explore the benefits and dangerous consequences of human impulsiveness. At the heart of the author's argument is his pioneering Impulse Factor Test, an online assessment that classifies people as risk managers or potential seekers. According to Tasler, potential seekers are quick to identify new opportunities and are comfortable making important decisions, but their tendency to shoot first and apologize later can lead to trouble if not tempered; conversely, risk managers favor careful nurturing of existing opportunities, providing the stability businesses need to survive, but they often miss opportunities for growth because they are inherently cautious. This intriguing and highly readable analysis demonstrates how both groups can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world. (Oct.)
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There is no better evidence that the nature-versus-nurture debate is still alive than in Tasler’s first book. Here, a group of psychological research consultants, buttressed by bioscientific studies from top institutions and intrigued by the genesis of decision making in U.S. corporations, devises a test to determine if executives/professionals are risk managers or risk takers. Yet, regardless of the test’s results, a lower level of the enzyme monoamine oxidase (MAO) is one indicator of the “impulsivity gene,” a condition that one-quarter of humans have—as do half of those diagnosed with ADHD/ADD. All is not lost, claims the author. Nature can be tamed by deliberately following a directionally correct path (a la Bill Gates, of Microsoft) and implementing decisions based on facts and analysis. Plenty of examples support his theory, from St. Francis of Assisi’s instinctual embrace of a leper (once thought to harbor a contagious disease) to Zach Johnson’s win over Tiger Woods in the 2007 Master’s Golf Tournament (he attributes his success to playing in the moment). Great ideas and counsel though obscured by too much academic hoo-ha. --Barbara JacobsSee all Editorial Reviews
There were some interesting examples and points in this book, and i'm glad i read it... but towards the end it felt like it got a little long. Read morePublished 15 months ago by Kalli Jacobsen
Insights from the latest brain research to pop psychology combine for a fascinating discussion of why some take risks and others don't. Read morePublished on August 27, 2013 by Richard Zeile
This is a thoughtful and thought provoking book. Written with the aim of stimulating discussion and research into the question of `why some of us play it safe whilst others risk... Read morePublished on September 4, 2011 by Steven Unwin
Are you likely to risk everything for a potentially huge payout? Or do you tend to look for a "safe bet"? Read morePublished on April 26, 2010 by Rolf Dobelli
The book came promptly and was in excellent condition as claimed. I'm very pleased with the purchase!!!Published on March 14, 2010 by M. Smith
This is a great book that helps you understand why some people do what the do and others do not.Published on October 25, 2009 by David L. Schaefer
This is an "entertaining read" - as the reviewers say! The main criticisms seem to be that it is simplistically obvious and that it is designed to lure the reader into paying to... Read morePublished on August 18, 2009 by Thomas Holt
This book presents one way of looking at people and understanding why they do what they do. Any time you split people into two groups, you must oversimplify a bit, and after I... Read morePublished on April 16, 2009 by nsv
Over the years, I've taken tests offered for free by authors. Until The Impulse Factor, I've always found those tests to be a waste of time. Read morePublished on April 15, 2009 by Donald Mitchell