The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity [Paperback]

Alan Cooper (Author)

Book Description

Publication Date: March 5, 2004 | ISBN-10: 0672326140 | ISBN-13: 978-0672326141 | Edition: 1

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates Are Running the Asylum argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining, The Inmates Are Running the Asylum uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium.

Editorial Reviews

Amazon.com Review

The recurring metaphor in The Inmates are Running the Asylum is that of the dancing bear--the circus bear that shuffles clumsily for the amusement of the audience. Such bears, says author Alan Cooper, don't dance well, as everyone at the circus can see. What amazes the crowd is that the bear dances at all. Cooper argues that technology (videocassette recorders, car alarms, most software applications for personal computers) consists largely of dancing bears--pieces that work, but not at all well. He goes on to say that this is more often than not the fault of poorly designed user interfaces, and he makes a good argument that way too many devices (perhaps as a result of the designers' subconscious wish to bully the people who tormented them as children) ask too much of their users. Too many systems (like the famous unprogrammable VCR) make their users feel stupid when they can't get the job done.

Cooper, who designed Visual Basic (the programming environment Microsoft promotes for the purpose of creating good user interfaces), indulges in too much name-dropping and self-congratulation (Cooper attributes the quote, "How did you do that?" to Microsoft chairman Bill Gates, upon looking at one of Cooper's creations)--but this appears to be de rigueur in books about the software industry. But those asides are minor. More valuable is the discourse about software design and implementation ("[O]bject orientation divides the 1000-brick tower into 10 100-brick towers."). Read this book for an idea of what's wrong with UI design. --David Wall

Topics covered: User interfaces--good ones and bad ones--and where they come from. Also, how to improve the ones you create.

From the Back Cover

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 288 pages
• Publisher: Sams - Pearson Education; 1 edition (March 5, 2004)
• Language: English
• ISBN-10: 0672326140
• ISBN-13: 978-0672326141
• Product Dimensions: 6.3 x 0.7 x 9.1 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (161 customer reviews)
• Amazon Best Sellers Rank: #91,867 in Books (See Top 100 in Books)
  • #44 in Books > Computers & Technology > Computer Science > Human-Computer Interaction
  • #49 in Books > Computers & Technology > Computer Science > Systems Analysis & Design
  • #67 in Books > Computers & Technology > Web Development & Design > User Experience & Usability

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Most Helpful Customer Reviews

65 of 70 people found the following review helpful

3.0 out of 5 stars Useful ideas but infuriatingly arrogant July 14, 2000

By Ellen Isaacs

Format:Hardcover

The Inmates are Running the Asylum makes the business case for interaction designers playing a central role in the development of technology products. It starts by providing examples of technology that is difficult, frustrating, humiliating, and even dangerous to use. Cooper argues that, although people have gotten used to being humiliated by technology, it doesn't have to be this way. His claim is that most technology, especially software, is designed by engineers who think differently than non-technical people: they enjoy being challenged by difficult problems and they are trained to think in terms of "edge cases" rather than on the common case. Thus when engineers design software, they tend to create products with far too many neat features that clutter the interface and make it difficult to do the simpler tasks. In the second part of the book, Cooper describes an approach that he and his design firm uses to simplify products and keep them focused on the users' needs, eliminating or hiding more complex features that few people use. He gives some specific and compelling examples of how they took a different approach to an interesting design problem and keep the product simple while still being powerful. He makes the case that you can grab a market with powerful, feature-rich, complex software that is frustrating to use, but you don't build customer loyalty that way; as soon as a well-designed version of that product comes along, your customers will defect. If you delight the user with your products, on the other hand, you will engender deep loyalty that will help see you through some poor business decisions. His primary example of this is the fanatical loyalty that Apple garners from its users, compared with the rage that Windows users feel toward Microsoft. Apple has weathered some horrendous business decisions and still survives, whereas Microsoft users are more than happy to defect when a better product comes along, and in fact revel in the defection.

I also don't think he makes it clear enough that he's not proposing doing *fewer* features to make products simpler and easier to use, he's talking about doing *different* features. For example, he argues that software should not be so lazy; it should stop making the user do work that the computer is better suited to doing (e.g. remembering where they put files), and it should stop making users go through the same steps over and over again, as if it were the first time they had ever met this user. He argues that "Do you really mean it?" popups are evil (and I couldn't agree more - as most of my coworkers know), and instead it should be easy to undo anything, so it's not so catastrophic to do something you didn't meant to do. I agree with all that, but of course building a reasonable "undo" mechanism is a very complex feature. To cure the "How could you possibly want to quit my ever-so-important application?" popup syndrome, it would be much better to make the software very fast to start up, and to have it come back in exactly the state you left it in, so that quitting when you didn't mean to is not a problem. All of this is well worth doing, but it is lots of engineering work; it's another feature. I'm all for shifting engineer resources to these features instead of the "but somebody *might* want to do this obscure thing" features, but it should be clear that this is not doing fewer features, it's doing different ones, ones that help smooth the user's interaction with the software. Cooper seems to imply that engineers are so lazy that they don't want to do these features, but most engineers work very hard and care about their product. The key is to make it clear why doing this feature right will make such a big difference to the product. My experience has been that the more you understand the work involved in doing a feature, the better you can work with engineers. Not only can you better trade off engineering effort for user benefit, but engineers respect you for understanding what you're asking.

Having said all that, I can't deny that I finished this book with some very specific ideas about improving my own designs, and a renewed sense of the importance of what I do. I just wish Cooper could have articulated the case without putting interaction designers "on a throne."

41 of 47 people found the following review helpful

4.0 out of 5 stars Great Ideas, Not Always Well Presented July 3, 2000

By Brian Curtis

Format:Hardcover

The culture of software development is changing, but grudgingly. The short-sighted notion "It's better to be first with something bad than second with something perfect" has been discredited after too long a reign as the New Paradigm of the Information Age ("It's brilliant because it's counter-intuitive!"), and instead has been exposed for what it is: bad business and a lousy way to treat customers. Alan Cooper's book helps make sense of things as software developers, after decades of coding for each other, are forced to begin acknowledging the cold and strange outside world of Real Life Users.

Cooper's writing is generally clear and easy to follow. He documents his points well and uses numerous true-to-life examples to illustrate the concepts. The ATM analysis, for example, is both effective and memorabl: Why DOES the ATM list account types you don't have, permitting an invalid selection? Why can't you return to a previous screen to correct mistakes, instead of starting over from scratch? Why doesn't the system give you an error message that helps you understand the problem, rather than "Unable to complete transaction"? No one even bothers to ask these questions, Cooper points out, because we've accepted the default structure of ATM screens--which were created for the convenience of coders and system engineers, rather than users.

Cooper also performs a valuable service in demolishing that old standby programmers' excuse: "We don't call any of the shots-it's all management's fault!" Bull. Half the managers in the computer industry are former coders themselves (and laboring under an outmoded and faulty mental model of how software development must occur, by the way). The other half are so non-technical that they're at the mercy of the coders, who are free to decide which features are most important, which will take too long, and ultimately, which will or won't make the cut for the next release. Coders ARE driving this bus, if occasionally from the back seat, and they need to take responsibility for what they produce-and be humble enough to admit that an indispensable part of the development process (interface/interaction design) is beyond their abilities.

That said, Cooper's writing style itself is less than perfect. He presents many compelling case histories, but at times he seems to lean too heavily on insider stories, as if showing off his contacts and expertise in the industry. And, of course, Cooper is far too much in love with his "dancing bear" metaphor; long before you've reached the halfway point, you'll be muttering, "One page...just ONE page without a `dancing bearware' reference, PLEASE! That's all I ask!"

But the messages and lessons in this book are too important to ignore. As Cooper tries to remind us, it is everyday users-not the power users, not even the "computer literate"-who are the core audience. They're the ones you have to design for: a successful interaction design, rather than a burgeoning list of clever features, is what will determine your product's success or failure.

50 of 60 people found the following review helpful

4.0 out of 5 stars Great content, but leave the ego behind! April 1, 2002

By Shaun W. Taylor

Format:Hardcover

Had I written this review after the first 125 pages of the book, I would have easily given it five stars. Alan Cooper is well spoken, well written, and he has the knowledge, the innovation, and the experience to enlighten and entertain.

Alan's interaction design philosophy makes a lot of sense. I've since redesigned a system that had just left the design phase, so I could follow the guidelines in this book. And they helped a great deal--I'm much more comfortable with the product.

The book fell apart in the last 100 pages, however. 100 pages of text could have easily been condensed to 20, and the pages there were fueled by ego and a business agenda. Who can blame him? "Let he who is without sin. . ." Too much anecdotal evidence of past consulting assignments where the clients were unenlightened, arrogant, simple, pompous, blah, blah. We've all had those experiences, but the book was used as Alan's last word, in a classic passive aggressive maneuver that he admonishes in his very text. I suspect that this book is given to prospective clients to help break down sales barriers.

That being said--read the book! I have a new design technique, and a head full of fantastic sound bites I can spit out at will. Definitely worth the price of admission.