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The Innovation Expedition: A Visual Toolkit to Start Innovation Paperback – September 17, 2013


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The Innovation Expedition: A Visual Toolkit to Start Innovation + Ten Types of Innovation: The Discipline of Building Breakthroughs + Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
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Product Details

  • Paperback: 240 pages
  • Publisher: BIS Publishers (September 17, 2013)
  • Language: English
  • ISBN-10: 9063693133
  • ISBN-13: 978-9063693138
  • Product Dimensions: 7.6 x 9.4 x 0.9 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #43,176 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. This book is intended for innovators: managers, consultants, entrepreneurs and organization leaders. The process of innovation is highly relevant in their professional capacity; and it is a process that many struggle to master.
"What is the right moment?" "How do I discover what customers want?" "How do I get breakthrough ideas?" "How do I get internal support?"
 
This book takes an original approach to show how you can innovate the expedition way! It draws parallels between mankind's greatest explorations in history and modern-day innovation. How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to approach innovation with a new mindset. 
 
The Innovation Expedition is a visual toolkit for a successful start to innovation. It is 240 pages packed with accounts of historic explorations, quotes, charts, cases, checklists, formats and innovation maps. The fundamental parallels that can be drawn between historic voyages of discovery and innovation today are that: the process takes time; it's full of risks; and there will be unexpected setbacks. The book is full of practical and visual tools. And with its unusual design, The Innovation Expedition is a unique, hands-on voyage of discovery in itself.
 
One important lesson that you should take from this toolkit is: "You cannot innovate alone." Likewise, The Innovation Expedition could not be written alone and without support at each stage of development. First of all, I'd like to thank all the users, facilitators and fans of the FORTH innovation method. Their on-going support and practical feedback are what make FORTH a dynamic innovation expedition, which continues to innovate itself year after year. Next, there are a few people I'd like to thank specifically: Christine Boekholt for her excellent advice on textual content, designer Frederik de Wal for co-creating this book in a wonderful style and publisher Rudolf van Wezel for his support making The Innovation Expedition a reality. Finally, I am grateful for the internal support of my loving family. This undertaking could not have been accomplished without their boundless patience and encouragement.
 
Gijs van Wulfen

From the Back Cover

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.
 
Innovate the expedition way!

More About the Author

Gijs van Wulfen (1960) is founder and facilitator of the FORTH innovation methodology: a structured effective way to ideate new products, services and business models (www.forth-innovation.com) with a multidisciplinary team in your organization. His most recent book on the method, 'The Innovation Expedition', is ranked now in the top 5 of innovation books at Amazon. He helps organizations starting innovation effectively.

Loving to inspire others, He was chosen by Linkedin as one of the first 150 Influencers and as the number 3 of the International top 40 Innovation Bloggers of 2013. He speaks on conferences, do workshops and help organizations worldwide to start innovation the expedition way.

Industrial -, services companies and non-profit organizations use the FORTH methodology from his book to start innovation in a structured effective manner. Organizations mention 7 take-aways:
1. Concrete new concepts in 15 weeks
2. The innovation assignment gives you focus
3. You discover customer insights yourselves
4. Concepts are checked at the target group
5. 3-5 Concrete mini new business cases
6. Teamwork creates internal support
7. Faster implementation period

If you like to start innovation more effectively or want to be trained as a certified facilitator, please contact him.

Gijs is based in Utrecht, The Netherlands

contact details:
Tel: +31-30-245 63 20
Mobile: +31-6-5148 35 75
Email: gijs@forth-innovation.com
Twitter: @gijsvanwulfen

Customer Reviews

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Great inspiration book with practical tools!
Cyriel Kortleven
What sets this book apart is the narrative of the expeditions and the countless practical tools provided.
Michael Moriarty
This is a great book with a lot of good insights on how to navigate on uncertain waters.
Borges

Most Helpful Customer Reviews

Format: Paperback
By the time I began to read this book, I was already convinced that the innovation process is a journey of discovery but it never occurred to me to think of it, also, as an "expedition," a much more structured process. Indeed, the accounts of the greatest expeditions throughout history -- such as Roald Amundsen's Search for the Northwest Passage, Hernan Cortes and the Fall of the Aztec Empire, Charles Darwin's Journey on the HMS Beagle, Ferdinand Magellan and the First Circumnavigation of the Earth, the Travels of Marco Polo, Stanley's Search for Livingstone, Lewis and Clark and the Expansion into the West, Sir Edmund Hillary and the First Successful Everest Expedition, Christopher Columbus' Discovery of the New World, and Neil Armstrong's First Steps on the Moon -- reveal lessons in leadership and management lessons that can be of incalculable value in the global business world.

In this volume, Gijs van Wulfen provides a brilliant analysis of what he has learned from Amundsen, Armstrong, Columbus, Edmund Hilary, and Magellan. When doing so, he frames much of the material within the FORTH Innovation Method, a 20-week expedition previously introduced and explained in Creating Innovative Products and Services, another of van Wulfen's books that I also highly recommend. Here is my take on the essence of this method:

Full steam ahead (Five Weeks): Begin the process with passion and determination...
Read more ›
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3 of 3 people found the following review helpful By Francisco Pinheiro on October 31, 2013
Format: Paperback
Innovation is hard, from the `fuzzy front-end' to the `sticky back-end' phases. Being able to quickly move ideas into reality is fascinating, but it is definitely not an easy journey.
In my view, people and passion are very, very important elements, but we will need more than that to make innovation happen again and again...

So, I definitely encourage you to explore, test and play with the inspiring 'The Innovation Expedition' book/visual toolkit from Gijs van Bilsen.

It provides a holistic map and a fantastic set of techniques and practical tools. They will help you and your internal/external crews to better navigate on your `innovation journeys' and better perform when creating new and outstanding products, services, processes, business models, technologies, transformation programs and more...

Enjoy your innovation journeys!

Francisco Pinheiro
@innoFPinheiro
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5 of 6 people found the following review helpful By Michael Moriarty on September 10, 2013
Format: Paperback
As a business growth consultant, I found the Innovation Expedition to be a very worthwhile read -- and it will be a "go to" reference for me in the future. There are a myriad of books in the marketplace with "Innovation" in the title. Too many of these books merely speak to the importance of innovation and celebrate the accomplishments of a select few innovative business cultures. What sets this book apart is the narrative of the expeditions and the countless practical tools provided. If you are someone that is looking to get started actually doing the hard work of innovating -- then this book is a must-have.
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1 of 1 people found the following review helpful By Hugh Sutherland on July 5, 2014
Format: Kindle Edition Verified Purchase
The author takes too long to make his point and uses early expedition analogies, which are mostly abstract achievements, in comparison with modern boardroom challenges. The examples of how-to go about innovation are cluttered with a textbook approach, set mostly in a listed company $ billion environment, which I believe is way beyond the small enterprise entrepreneur who would be looking to find ideas in this book.
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3 of 4 people found the following review helpful By Geovanny Romero on September 7, 2013
Format: Paperback
The Innovation Expedition proposed by Gijs van Wulfen is an inspiring visual and practical toolkit to start innovation effectively and successfully.

This book containing 37 techniques and tools for managers, consultants, entrepreneurs and organization leaders to use in projects at the start of innovation.

A lot of professionals in Latin America are looking and using these tools.
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3 of 4 people found the following review helpful By Cyriel Kortleven on September 8, 2013
Format: Paperback
I can definitely recommend the book 'the innovation expedition' from Gijs van Bilsen. The book is beautifully designed and is a great source of inspiration for the eye and the mind. People who want to realize a change within their own organization will find a lot of tools and tips and tricks. And a lot of examples from all kind of businesses. Great inspiration book with practical tools!
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