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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success [Kindle Edition]

Carmine Gallo
4.4 out of 5 stars  See all reviews (39 customer reviews)

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Book Description

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs


In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."

-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."

-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

  1. Do What You Love.

    Think differently about your career.
  2. Put a Dent in the Universe.

    Think differently about your vision.
  3. Kick Start Your Brain.

    Think differently about how you think.
  4. Sell Dreams, Not Products.

    Think differently about your customers.
  5. Say No to 1,000 Things.

    Think differently about design.
  6. Create Insanely Great Experiences.

    Think differently about your brand experience.
  7. Master the Message.

    Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.



Editorial Reviews

About the Author

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

Product Details

  • File Size: 680 KB
  • Print Length: 257 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (September 20, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004477DIW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #305,612 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
84 of 88 people found the following review helpful
4.0 out of 5 stars He's Steve Jobs and you're not... October 11, 2010
Format:Hardcover
Cross-Posted from my blog - Innovate on Purpose

I have the good fortune to read books on innovation subjects just before they are released. It is actually a lot more interesting than that might sound. On the whole, there is a lot of good stuff being written about innovation - the real question is, will anyone take the time to read all that's out there?

Today I am reviewing a book called The Innovation Secrets of Steve Jobs by Carmine Gallo. Gallo wrote a well-received book a few years ago entitled The Presentation Secrets of Steve Jobs, and felt a book on Jobs and Innovation was in order. Anyone who has paid any attention lately knows that Apple is held up as a leading innovator, and rightly so, and most people place the locus of that success squarely on Jobs' head, which I also agree with. If Jobs is driving a wave of innovation at Apple, it would make sense to understand what makes him tick, and what we could learn from that.

First, let me get off my chest the annoyance with the focus on "secrets". As I've written before, there really aren't any secrets where innovation is concerned, and if you've paid any attention to the media you'll know much that Gallo is writing about. The sooner we end the mythos that pervades the innovation space the better.

Now that that's off my chest we can proceed with the review. Gallo has done an excellent job rounding up a significant number of people who were present at the beginning of a number of Apple's innovations. He had to use this method to suss out Jobs' strategy, since Jobs doesn't like to talk about it directly to the media.
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119 of 134 people found the following review helpful
Format:Hardcover
I don't know the author of this book. The only reason I bought the book was that these days I am doing a research on Apple's and especially Steve Jobs' business philosophy. Hence the title obviously attracted, together with five 5-star reviews. I learned that the author is a well-known business reporter but I can confidently say that he does not have a faintest idea about innovation. None at all. I suppose his previous book on Steve Jobs' Presentation Skills was successful, so he wanted to exploit that succeess by writing another stuff on Jobs and chose the subject of innovation.

I read the book cover to cover. Here are my comments:

1. The book is to a very very large extent based on Steve Jobs' presentations and interviews in the press. No original research And my god, the guy believes he could mine the SECRETS of Jobs' innovation philosophy from these published stuff. What a naive approach and what a lousy result.
2. His so-called innovation secrets are mereley romantic mumbo-jumbo like "Sell dreams, not products (woooow), Do what you love (if you love your job then you can innovate!!!!), Put a dent in the universe (yeah, but how?), Kick start your brain.
3. I particularly liked this Kick start thing (Doug Hall's Jump Start?). Apparently Steve Jobs took a calligraphy class at college and visited India before Apple. These two things gave him EVERYTHING that he needed on his succesful route to innovation. One of the foolish things I have ever heard. If one is interested in that subject, Frans Johansson's book The Medici Effect is a lot more valuable. But stil event that kind of thinking, that is connecting&creativity is not enough for corporate innovation.
4. I must warn you on one other thing too.
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35 of 38 people found the following review helpful
Format:Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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Most Recent Customer Reviews
4.0 out of 5 stars I recommend the book to those who is an Apple fan or seeking new...
The author identifies seven core principles of innovation that drive Jobs and his success as well as how to apply these principles into other workplaces. Read more
Published 3 months ago by january
4.0 out of 5 stars Fascinating but one-sided
Interesting synthesis of Steve Jobs' success mantras. However it's clear that the author has only chosen to highlight the positive aspects to his success and ignore the... Read more
Published 6 months ago by Justin H.
5.0 out of 5 stars The innovation Secrets of Steve Jobs
This was a fantastic innovative read that can't help inspiring the next generation of entrepreneurs. A must read for building great ideas and teamwork.
Published 9 months ago by John Harvey
5.0 out of 5 stars Simply Great!
Great book and came in great condition, teaches a lot about the methods of Steve Jobs and shows why he was such a great success. Any entrepreneur should read this.
Published 10 months ago by Rodrigo Rangel
5.0 out of 5 stars basic but good
nothing you shouldnt already know but a quick read that covers most of the essentials and would recommend reading it.
Published 11 months ago by Robert Vider
5.0 out of 5 stars Amazing piece
Wonderful book or reading for anyone who wants to accomplish his dreams and vision. Started and could not stop reading until completed.
Published 11 months ago by Quality
5.0 out of 5 stars Seven Principles for Unleashing Innovation
In this book, Carmine provides seven principles for unleashing innovation. The principles are supported by examples from various industries, which helps to understand how to apply... Read more
Published 14 months ago by Darryl Pendergrass
5.0 out of 5 stars Insanely Great
This book radically changed my perception about branding products, and life in general. I love how Steve Jobs didn't just see a Mac as another beautiful computer, but rather, a... Read more
Published 15 months ago by Dela
5.0 out of 5 stars Read it and get a ton of great ideas.
I'm reading and listening to this book at the same time, thanks to Whispersync for voice.
Yes, this means I bought it twice ($15,49 for the Kindle Edition + $8,04 for the... Read more
Published 15 months ago by P. Kos
5.0 out of 5 stars The books speaks volume.
The creativity of Steve gives you the courage to reach out and promotes yourself in what you want to do.
Published 16 months ago by Mrs.eating healthy
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More About the Author

Carmine Gallo is a popular keynote speaker, the communication coach for some of the world's most admired brands, an independent journalist, and the bestselling author of seven books including The Presentation Secrets of Steve Jobs. In his newest book, Talk Like TED, Carmine aims his lens at the popular TED talks to objectively identify why the TED-style has become so popular around the world. Learn more at talkliketed.com [Note: Carmine Gallo is not affiliated with TED Conferences, LLC.]

Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience (the first book about the the Apple Store and how other brands can elevate the customer experience), and Fire Them Up, which identifies the 7 secrets of the world's most inspiring leaders. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.



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