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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardcover


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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (September 20, 2010)
  • Language: English
  • ISBN-10: 9780071748759
  • ISBN-13: 978-0071748759
  • ASIN: 007174875X
  • Product Dimensions: 9 x 6.3 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #53,323 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

More About the Author

Carmine Gallo is a popular keynote speaker, the communication coach for some of the world's most admired brands, an independent journalist, and the bestselling author of seven books including The Presentation Secrets of Steve Jobs. In his newest book, Talk Like TED, Carmine aims his lens at the popular TED talks to objectively identify why the TED-style has become so popular around the world. Learn more at talkliketed.com [Note: Carmine Gallo is not affiliated with TED Conferences, LLC.]

Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience (the first book about the the Apple Store and how other brands can elevate the customer experience), and Fire Them Up, which identifies the 7 secrets of the world's most inspiring leaders. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

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Customer Reviews

This book is a great read for anyone in business.
Robert (Buff) Leboeuf
I did enjoy a lot Carmine Gallo's "The presentation secrets of Steve Jobs", so I was keen to read its sequel "The innovation secrets of Steve Jobs".
frakra
It's packed with entrepreneurs' names, so when reading the book, be sure to have a pen close-by to note what seems interesting.
Benjamin Berube

Most Helpful Customer Reviews

84 of 88 people found the following review helpful By Jeffrey Phillips VINE VOICE on October 11, 2010
Format: Hardcover
Cross-Posted from my blog - Innovate on Purpose

I have the good fortune to read books on innovation subjects just before they are released. It is actually a lot more interesting than that might sound. On the whole, there is a lot of good stuff being written about innovation - the real question is, will anyone take the time to read all that's out there?

Today I am reviewing a book called The Innovation Secrets of Steve Jobs by Carmine Gallo. Gallo wrote a well-received book a few years ago entitled The Presentation Secrets of Steve Jobs, and felt a book on Jobs and Innovation was in order. Anyone who has paid any attention lately knows that Apple is held up as a leading innovator, and rightly so, and most people place the locus of that success squarely on Jobs' head, which I also agree with. If Jobs is driving a wave of innovation at Apple, it would make sense to understand what makes him tick, and what we could learn from that.

First, let me get off my chest the annoyance with the focus on "secrets". As I've written before, there really aren't any secrets where innovation is concerned, and if you've paid any attention to the media you'll know much that Gallo is writing about. The sooner we end the mythos that pervades the innovation space the better.

Now that that's off my chest we can proceed with the review. Gallo has done an excellent job rounding up a significant number of people who were present at the beginning of a number of Apple's innovations. He had to use this method to suss out Jobs' strategy, since Jobs doesn't like to talk about it directly to the media.
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Format: Hardcover
I don't know the author of this book. The only reason I bought the book was that these days I am doing a research on Apple's and especially Steve Jobs' business philosophy. Hence the title obviously attracted, together with five 5-star reviews. I learned that the author is a well-known business reporter but I can confidently say that he does not have a faintest idea about innovation. None at all. I suppose his previous book on Steve Jobs' Presentation Skills was successful, so he wanted to exploit that succeess by writing another stuff on Jobs and chose the subject of innovation.

I read the book cover to cover. Here are my comments:

1. The book is to a very very large extent based on Steve Jobs' presentations and interviews in the press. No original research And my god, the guy believes he could mine the SECRETS of Jobs' innovation philosophy from these published stuff. What a naive approach and what a lousy result.
2. His so-called innovation secrets are mereley romantic mumbo-jumbo like "Sell dreams, not products (woooow), Do what you love (if you love your job then you can innovate!!!!), Put a dent in the universe (yeah, but how?), Kick start your brain.
3. I particularly liked this Kick start thing (Doug Hall's Jump Start?). Apparently Steve Jobs took a calligraphy class at college and visited India before Apple. These two things gave him EVERYTHING that he needed on his succesful route to innovation. One of the foolish things I have ever heard. If one is interested in that subject, Frans Johansson's book The Medici Effect is a lot more valuable. But stil event that kind of thinking, that is connecting&creativity is not enough for corporate innovation.
4. I must warn you on one other thing too.
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Format: Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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