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The Innovative University: Changing the DNA of Higher Education from the Inside Out [Hardcover]

Clayton M. Christensen , Henry J. Eyring
3.6 out of 5 stars  See all reviews (52 customer reviews)

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Book Description

July 26, 2011
The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change for the future. Through an examination of Harvard and BYU-Idaho as well as other stories of innovation in higher education, Clayton Christensen and Henry Eyring decipher how universities can find innovative, less costly ways of performing their uniquely valuable functions.
  • Offers new ways forward to deal with curriculum, faculty issues, enrollment, retention, graduation rates, campus facility usage, and a host of other urgent issues in higher education
  • Discusses a strategic model to ensure economic vitality at the traditional university
  • Contains novel insights into the kind of change that is necessary to move institutions of higher education forward in innovative ways

This book uncovers how the traditional university survives by breaking with tradition, but thrives by building on what it's done best.




Q&A with the Authors

Why did you write The Innovative University?
Given our combined expertise in the study of business innovation and working within the university setting, we decided to write The Innovative University to share some ideas about what innovation could make possible in higher education. We wanted to show how new strategies, many of them driven by online technology, make it possible to serve more students at lower cost while also increasing quality and improving the learning experience--something we saw in practice within our own university homes. Since then, the world has moved into a major economic downturn. Slow economic growth, high government and household debt, rising college tuition, declining graduation rates, and growing competition from the rapidly growing for-profit higher education sector combined to create a renewed sense of urgency for our message. We could see how the same online learning technologies that can benefit traditional institutions can also disrupt them. So, our message became cautiously optimistic. Online learning, we believe, will either disrupt traditional universities and colleges or create opportunities for them to serve more students and lead the country to greater prosperity. It depends on whether they cling to a model that has changed little in the past 150 years or embrace learning innovations made possible by new technology.

What forces are threatening traditional universities, and why does preserving them matter?
Traditional universities are an indispensable cornerstone of society and culture. The college experience is transformative for so many people, and it is an experience people cannot get elsewhere.

But while we can’t afford to lose the traditional college experience, we also can't afford to support it on its current trajectory. In their race to constantly make themselves bigger and better, colleges and university have steadily driven up cost. They've lost focus on their once-modest missions and are now unsustainably overstretched and overcommitted. The economic downturn is exposing them, as seen by the increasing number of students who are jumping ship to alternative forms of higher education like community colleges, for-profit universities, technical institutes and online degree programs.

We assert that colleges and universities must break with tradition and find innovative, less costly ways of performing their uniquely valuable functions, allowing them to once again become responsive to the needs of learners.

Why do you advocate for colleges and universities to embrace online education?
Online technology makes a college or university vastly more attractive to a wide subset of students. It gives many people a second chance at learning – i.e. those who cannot afford a traditional college education, those who do not have the flexibility to take part in a full plate of coursework, and late bloomers or dropouts who have fallen behind and now have the chance to catch up.

But online learning doesn't just offer cheaper education for the masses. It improves the student learning experience across the spectrum by allowing remedial to elite students to learn at their own pace and on their own timetable. Students can receive a fully customized education adapted to their own individual learning style, something that even the world's best one-on-one tutor would have trouble systematically emulating. Students also benefit from a full array of choices about where, when, what and how they learn. And they can access the best teachers and information faster, connect with more global networks, and all in all consume a much more attractive produce. In addition, online learning is a cost-saver to the university, which saves on the expense of building and managing a brick-and-mortar facility.

Combine the lower cost of delivery with the lower cost of attendance, and it’s clear that online learning is a major cost advantage. Therefore, we urge traditional colleges and universities to adopt these technologies.

What do the histories of Harvard and BYU-Idaho show us about the future of higher education?
The stories of the development, evolution and continuing innovation of Harvard and BYU-Idaho show that universities can prosper if they are very thoughtful about what they choose to do. Harvard has always made choices to ensure that it serves the students and communities it promises to serve at very high quality, and because it has the necessary resources, its model is sustainable. It isn’t an imitator. BYU-Idaho is similar. Although it has much more limited resources, BYU-Idaho has decided which constituencies it wants to serve and how to capably serve them, ultimately succeeding at providing higher quality education at lower cost. The overarching message for university leaders is that you can and must change your university “DNA.” You can and must make clear choices and innovate.
Why is now the right time to take a hard look at our education system and ensure we plan for a competitive future? The new economic and social environment presents some big sticks, but even bigger carrots. Healthcare obligations have squeezed the ability of states to fund higher education. Only deficit spending – which can’t continue at the current rate – has allowed the federal government to sustain its student financial aid and research funding. Simultaneously, risk-free investment rates of return have fallen, creating a funding problem for even well-endowed private schools. On top of that, for-profit educators have the capacity, if they choose, to lower their prices to attract traditional college students in greater numbers. Disruption of the old model of higher education is imminent.

Fortunately, the need for higher education has never been greater. The bursting of the housing bubble is just one indicator of the vulnerability of the middle class. Cheap credit isn't enough to raise or even maintain their standard of living in this global competitive environment. We need to provide much broader access to excellent higher education. The institutions that find ways to serve more students at high quality and affordable cost can control their destiny rather than be disrupted. In the process they may be able to work the kinds of miracles they did in the post-Civil War and World War II eras.



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The Innovative University: Changing the DNA of Higher Education from the Inside Out + Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns + How Will You Measure Your Life?
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Editorial Reviews

From the Inside Flap

The language of crisis is nothing new in higher education—for years critics have raised alarms about rising tuition, compromised access, out of control costs, and a host of other issues. Yet, though those issues are still part of the current crisis, it is not the same as past ones. For the first time, disruptive technologies are at work in higher education. For most of their histories, traditional universities and colleges have had no serious competition except from institutions with similar operating models. Now, though, there are disruptive competitors offering online degrees. Many of these institutions operate as for-profit entities, emphasizing marketable degrees for working adults. Traditional colleges and universities have valuable qualities and capacities that can offset those disruptors' advantages—but not for everyone who aspires to higher education, and not without real innovation. How can institutions of higher education think constructively and creatively about their response to impending disruption?

Written by Clayton Christensen, the father of the theory of disruptive innovation, and his colleague, Henry J. Eyring, The Innovative University offers a nuanced and hopeful analysis of the traditional university and its DNA. It explores how and why universities must change to ensure future success.

Throughout the book Christensen and Eyring show what it takes to apply Christensen's acclaimed model of disruptive innovation to a higher education environment. Through a penetrating examination of the histories and current transformations of two very different universities—Harvard and BYU-Idaho—and using other illustrative examples of innovation in higher education, The Innovative University explores how universities can find innovative, less costly ways of performing their uniquely valuable functions and thereby save themselves from decline. The book explores the strategic choices and alternative ways in which traditional universities can change to ensure their ongoing economic vitality. To avoid the pitfalls of disruption and turn the scenario into a positive and productive one, universities must re-engineer their institutional DNA from the inside out.

The Innovative University reveals how the traditional university survives by breaking with tradition, but thrives by building upon what it's done best.

From the Back Cover

Praise for The Innovative University

"This superbly documented book is a must read for anyone who cares about America's universities and colleges and the invaluable role they play in our contemporary society. Henry Eyring and Clayton Christensen remind us of higher education's history and thoughtfully examine the critical strands of its DNA that require 're-engineering' to insure survival and good health for our richly diverse system. Perhaps the best feature of this volume is that it goes beyond analysis to offer what is possible through models that are scalable, transferable, and responsive to the needs of learning, discovery, and engagement."—Molly Corbett Broad, president, American Council on Education

"The Innovative University offers fascinating new perspectives on very old questions: What defines a university's identity? Are all universities cloned from the same ancestral stock? Are there still opportunities for diversity in American higher education, or is [a] single ideal to be approximated with greater or lesser fidelity? These questions resonate through the book's narrative histories of an old university and a bold new one." —Harry Lewis, Gordon McKay Professor of Computer Science, Harvard University; author, Excellence Without a Soul

"With changing demographics, new information technologies, and competition from for-profit enterprises challenging the hegemony of traditional colleges and universities, the discourse of crisis in American higher education abounds. In place of conventional nostrums that lead merely to incremental change, Henry Eyring and Clayton Christensen offer disruptive strategies that preserve what remains viable in the organizational genetic code while advancing differentiated models for institutional innovation. Yet further evidence that efforts to beat Berkeley and Harvard at their own game are futile." —Michael M. Crow, president, Arizona State University

"There is little doubt that American higher education is at a crossroads. Accessibility and affordability issues abound. Learning outcomes are increasingly unclear. Technology surfaces as a disruptive influence. Financial support is declining precipitously. Christensen and Eyring step into this challenging setting with a comprehensive look at two ends of the higher education universe. The answers their contrasts provide to those of us looking for ways to move forward are both compelling and challenging. A must read for all who care about the future of colleges and universities." —Leonard A. Schlesinger, president, Babson College


Product Details

  • Hardcover: 512 pages
  • Publisher: Jossey-Bass; 1 edition (July 26, 2011)
  • Language: English
  • ISBN-10: 1118063481
  • ISBN-13: 978-1118063484
  • Product Dimensions: 6.4 x 1.6 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Best Sellers Rank: #22,312 in Books (See Top 100 in Books)

More About the Author

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. In addition to his most recent book, How Will You Measure Your Life, he is the author of seven critically-acclaimed books, including several New York Times bestsellers -- The Innovator's Dilemma, The Innovator's Solution and most recently, Disrupting Class. Christensen is the co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a non-profit think tank. In 2011, he was named the world's most influential business thinker by Thinkers50.

Customer Reviews

I just don't recognize it from this book. Peter G. Keen  |  13 reviewers made a similar statement
Most Helpful Customer Reviews
131 of 141 people found the following review helpful
3.0 out of 5 stars Misses its mark at all levels July 28, 2011
Format:Hardcover|Amazon Vine™ Review (What's this?)
This is a strange book that should be five stars, given the distinguished authors, topic and promise to offer recommendations for radical innovation at the DNA level of universities. It doesn't deliver on any of these promises. It's bewilderingly weak and in many areas misleading. I've struggled to come up with strong points in order to give it a fair review and not to let my own views and experiences get in the way of trying to help you decide if this is a book for you. The three stars is largely to acknowledge that there is nothing "bad" about it and it's a responsible effort.

The major strength of the book is the track record and credibility of the authors. Christiansen's concept of disruptive innovation is well-regarded and influential in business circles and he has a stellar reputation as a teacher. As the foreword makes clear, the finished book itself is mainly the product of Henry Eyring, who worked with Kim Clark at Brigham Young; Clark is the well-respected former Dean from the Harvard Business School, where Christiansen has spent his academic career. Christiansen suffered a severe stroke that meant that his contribution to the book was constrained but his name is the primary attraction for readers. It was exactly that for me and much of my disappointment and frustration is that so little of the verve and crystalline clarity of his Creative Disruption comes through; his sad illness accounts for much of that.

The other strength is the shared experience and leadership of Kim Clark who took on the challenge of the presidency of Brigham Young and Feyring's helping turn around BYU-Idaho's low-ranked and ever lower business school as a moral mission experience and commitment as a leader. Both he, Clark and Christiansen are devout Mormons and everything I know of them is of three truly first-rate people. Together, the book draws on the intellectual power of Christiansen, the academic leadership experience of Clark and management/academic track record of Eyring. This gives the book credibility and reflects a true commitment to the essence of education.

That may be enough to attract you as a reader. It is definitely a worthy piece of work. It's cumbersomely structured and a little labored in its style. It has very much the flavor and article in a policy journal, such as Foreign Affairs, where the presentation is serious and aims at communicating substance rather than being a fun read or trying to sell some new idea.

Now for the weaknesses. Time for a quick Truth In Reviewing note; I was on the faculty of the Harvard Business School an aeon or so ago, got my masters and doctorate there, have been a professor at MIT, Stanford and comparable foreign universities. I know the territory well. I just don't recognize it from this book. It is very much the view from a school that is unique (HBS) within a unversity that is almost unique (Harvard -- it is very comparable to my alma mater Oxford University -- historic, central to many social and political issues and suffering from a syndrome of Very Important to itself and its alumni ). Far too much of the first 140 pages is the Harvard story. Harvard is not in any way representative of colleges and their challenges any more than, say, the last fifty years experiences of Duke University college basketball is of high school basketball -- same game, entirely different issues. HBS is in another sport -- Formula One car racing perhaps. The book again and again ignores a massive range of issues that don't matter for HBS/Harvard but absolutely dominate across the university landscape. There is just a short chapter on the tenure process, acknowledged as somewhat tough and distorting both research and teaching but very detached and abstract. You cannot understand anything about a college, department, or individual professor if you don't have fairly in-depth insight into the tenure track, tenure decisions, journal rankings, research funding, etc., etc. It's core to the DNA of universities and many times more complex and even more consequential than public school teacher unions and teacher accountability.

Another topic entirely omitted is the administrative burden of colleges. The issue of tuition increases is well-understood but the major problem is that administrative costs are typically over 40% of total income. State funding is being cut by as much as 20% across the board. One impact is that fewer students are being tiaght by tenure track professors. In some schools, as much as 75% of the teaching is done by adjuncts paid by the course. The fee is around $3,000, so that any adjunct carrying a full teaching load can expect to earn about $20,000 a year!!! None of this is even hinted at in the view from HBS, where the revenues are high, professors do not have to tread the academic journal mill to get tenure (to my knowledge, Christiansen has no academic publications), students are taught by real professors, and administration is first-rate. There is surprisingly little coverage from a BYU perspective. I don't recall a single sentence on either adjuncts or admin. The coverage of the book is so off base that it undermines the entire thrust and promise of its subtitle "Changing the DNA of higher education from the inside out." In terms of relevance and accuracy this is a one-star book.

The recommendations are broad and fuzzy. The authors accept that whatever the positive future turns out to be, it will increasingly exploit online learning. This should be given the 140 pages of indepth coverage, but looking forward instead of back, that is devoted to Harvard College/HBS history. There is not a single interesting or original comment about the practicalities of moving online. This is the true disruptive innovation where Phoenix has been a pace-setter, more and more colleges offering online MBAs, business shifting its inhouse training onto the Web, social networking, e-books, and many other foreces swirling around in a turbulent millstream of transition. This book talks at the level of "The Internet is really important and will play a big role in education. You will be able to get your degree....."

I'll end my review here without going into detail. I do want to help you make your own decision but for me personally this is a one-star book, if that, and I could write a dozen pages on where for me it entirely misses its targets. But it's a worthy effort by admirable people whose experience is broad and commitment deep. I can't recommend it to any audience. If you know the field, this is offbase and adds nothing new. If you are a general reader concerned about the decline of education in so many areas, it's misleading and doesn't offer more than bland general ideas and recommendations. If you are a professor at a state university, a dean or a n administrator, there's nothing new and much that I think you'd see as missing the point.
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25 of 29 people found the following review helpful
2.0 out of 5 stars Interesting and long, know what you are buying August 24, 2011
Format:Hardcover|Amazon Verified Purchase
A little background:
I have been doing research on the future of education both to find areas where I can improve "in the field" at my current job as a teacher, and also as part of research for a major graduate school (the latter being the primary impetus for this book.) I pre-ordered the book after reading "Disrupting Class," by Clayon Christensen, Curtis W. Johnson and Michael Horn. That book analyzes the future of education on a K-12 level, applying the ideas from Christensen's model of disruptive innovation to provide insight and I assumed this would do the same. It does not.

While Disrupting Class was (in my opinion) a fearless, hard look at what K-12 is, and the advances and changes in technology fit the structure of disruptive innovation, I felt that the authors had a harder time with this book. It may because they both spend their lives within the walls of the universities they discuss, but it did not seem like there was the same force behind the critique.

The book is developed by presenting a history of Harvard University and BYU-Idaho. In theory this offers insight into how modern college got to looking like it does today, but the history goes on for well over 200 pages, and I had a hard time finding much value in the process. It felt a little self indulgent to me. Only in the last 50-60 pages does the future of college really come into the discussion, and there there was hard analysis, most was soft recommendation.

The authors also made a critical, and somewhat ironic error (again in my opinion) in their analysis when they consider the role of the university. They state that the role of a university is in discovery, memory and mentoring (in essence, finding information, retaining information and passing on information.) They do not make mention or minimize (whether intentionally or inadvertently) other elements universities provide like certification, a network, a structure that provides discipline etc. This is seemingly because they focused on the knowledge (and the role a university plays,) instead of on the student and the role the university plays for him/her. Considering that a major focus of both of the works by Christensen is "student-centric" education, this seemed like a major misstep, and in my mind means they left out critical factors in their analysis. (They also ignore the role of free education online.)

As others have stated, the model of Disruptive Innovation does not seem to apply to higher education in the same way as it does to K-12 or other fields. The author's may agree with this stance, as there is far less use of the disruptive models in this book than in other books by Christensen. Unfortunately, the author's did not take the time to show why colleges are different and where those differences are. They simply reverted to trying to force some ideas into the structure, and let things remain a bit loose all around. Further, the book seemed to be designed for people working in colleges, and did not provide much insight to help people going to college (or sending kids to college) in making the most of the opportunity.

All in all, I found the actual book quite underwhelming for my purposes. It provided a rather long history of the development of college in this country, and hit on many ideas, albeit in a fairly loose form. The book does provide insights into a lot of areas and provides a starting point for consideration of many ideas (and the sources provided offer a tremendous amount of material worth looking at.)

I rate the book 2 stars because it did not "deliver" what it seemed to be designed to, and honestly, the book seemed like it could have been half the length. If you are interested in the history of education in this country or work in a school, there is value here (though for the latter, the final 60 pages may be more than enough.) If you are looking to understand how technology and globalization will affect how colleges function going forward, I am not sure this is the place.
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26 of 32 people found the following review helpful
Format:Hardcover|Amazon Vine™ Review (What's this?)
As a former tenured Professor at a top 50 University I found the The Innovative University by C.R. Christensen and H.R. Eyering to be both enlightening and filled with important statistics about a revolution in university education which will have major impact on our society. The methodology used in the book is analogous to Christensen's classic book on disruptive innovation, The Innovator's Dilemma. What's disrupting universities? In a nutshell, it's the on-line educational framework which can lead to quality university education at a fraction of the cost for a traditional bricks and mortar one. Even though, there are many aspects beyond cost when it comes to university education, the rapidly rising cost of university education (3X increase between 1980 and 2010) is the biggest driver which will trigger disruptive innovations.

A traditional university has 3 basic functions: discovery, memory, and mentoring. While excelling in all 3 functions ,as is found in elite universities such as Harvard (aportion of the book focuses on the evolution of the elite university as exemplified by Harvard), requires enormous financial resources to maintain vertical integration. Today the resources required have become astronomical. Only a few elite universities have the financial resources to function at the highes levels. However, over the last 50 years many universities have tried to emulate the vertical integration Harvard model. Even before the 2008 financial meltdown many 2nd tiered (and some 1st tiered ones) universities found themselves either unable to execute or executing poorly in their key mission areas, in an era of shrinking financial resources. This is especially true for public universities associated with cash strapped states. A notable example is the the University of CA system, and their flagship campus at UC Berkeley.

The rapidly increasing cost of college education relative to inflation ( ~3-4% higher) has led many to increasingly question the cost to value of that education, and the increasing opportunities for lower cost disruptive solutions. The importance of increasing the efficiency and effectiveness of universities is highlighted in detail by the authors. Many universities of the future will: operate all year; include more students; develop more focused curriculum; enhance their mentoring; establishi more community; combine in-class/off-line classes; award 3 year degrees; and lower operational costs. Many of these developments are already present in some of the universities described in the book, including one which one of authors (HJR) was associated with, BYU-Idaho. Other universities adopting a lower cost model are Indiana Wesleyan University, Western Governors University, Southern New Hampshire University, Tennessee Technology Centers, Valencia Community College, Rio Salado College, and Devry Institute. A recent report (Winning by Degrees) by McKinsey profiles the previously noted 8 universities and their superior productivities.

The authors argue the metrics used for university success will be transformed in the future and move more towards the measurement of quality and the cost of education, and less on numbers such as faculty prestige, publications, merit scholars, etc. Universities that survive the transformation will need to innovate in terms of areas where they focus their decreasing resources. Both authors provide narratives on how universities familiar to them (BYU-Idaho, and Harvard) are tackling the innovation challenges. In essence for the foreseeable future, Harvard will remain a premier elite university with a broad range of offerings at a steep price, while the more disruptive universities like BYU-Idaho will focus on increasing productivity.

The authors point out the innovation of American universities at the turn of the 20th Century led to the formation of the most dynamic university system the world had seen up to that time. Pioneering Presidents at Harvard such as Charles Elliot, and Lawrence Lowell led the development of standards for excellence in research, scholarship, and academic curricula. The authors remain cautiously optimistic the innovative spirit of the American university infrastructure will find a viable path going forward. On the other hand, they are aware the challenges faced by established organizations, when faced with disruptive innovations.
In summary, the book addresses a topic of critical importance to many Americans, and I believe you will find it both informative and entertaining.
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Most Recent Customer Reviews
5.0 out of 5 stars The Online-ation of higher education
In this long and informative book, Dr. Christensen reviews the evolution of Harvard's system of higher education in great historical detail, and argues why their current system,... Read more
Published 12 days ago by Anil Maheshwari
4.0 out of 5 stars Very interesting, but don't expect miracles.
The title of this book, written by Clay Christensen and Henry Eyring, seems intended to invoke comparisons with Christensen's earlier (and highly successful) book, "The Innovator's... Read more
Published 1 month ago by AdamSmythe
2.0 out of 5 stars Misses What Innovation Should Be
While this book offers some fascinating insights into the history of academia as seen through Harvard's innovations (e.g. Read more
Published 1 month ago by Dr. Ron
5.0 out of 5 stars Very informative book
Well-argued and thought out analysis of state of education and ideas for improving it. This book is filled with interesting history about American education. Read more
Published 2 months ago by fritz faerber
3.0 out of 5 stars Involved but Naive
Like so many books on education, The Innovative University finds a crisis and runs to the Internet for salvation. Read more
Published 2 months ago by Douglas Groothuis
3.0 out of 5 stars not that disruptive
Focused more on history or "DNA" than disruptive innovation... Was disappointing from the perspective of emerging innovative practices beyond BYU Idaho. Read more
Published 3 months ago by Old Milton
5.0 out of 5 stars Must reed
I purchased this book for grad school. It's a great read. Timeless! All who are interested in higher education should definitely pick this up.
Published 4 months ago by Preston D. Robinson III
2.0 out of 5 stars Very long book with very little payoff
Roughly 2/3 of TIU is given over to blow-by-blow institutional histories of Harvard and BYU-Idaho, two schools that could not be more different on nearly every measure. Read more
Published 6 months ago by Librum
3.0 out of 5 stars Interesting Topic But a Bit Dry
I had high hopes for this book given the importance of the topic. The authors provide exhaustive details to the point that it becomes a bit tedious to get through the book. Read more
Published 7 months ago by Gr8ful
2.0 out of 5 stars Business Modeling for Higher Education
Given that the monograph in question was written by two business faculty members, I can say that I am not surprised that the remedy for the current crisis facing higher education... Read more
Published 8 months ago by Jack Turner
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