Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

4.6 out of 5 stars 14 customer reviews
ISBN-13: 000-1591398460
ISBN-10: 1591398460
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$9.90 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$27.69 On clicking this link, a new layer will be open
More Buying Choices
38 New from $5.49 48 Used from $0.39 2 Collectible from $20.00
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Save Up to 90% on Textbooks Textbooks
$27.69 FREE Shipping on orders over $35. Only 12 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
  • +
  • Cracking Creativity: The Secrets of Creative Genius
Total price: $43.86
Buy the selected items together

Editorial Reviews

Review

...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008

About the Author

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.
NO_CONTENT_IN_FEATURE



Product Details

  • Hardcover: 320 pages
  • Publisher: Harvard Business Review Press (May 27, 2008)
  • Language: English
  • ISBN-10: 1591398460
  • ISBN-13: 978-1591398462
  • Product Dimensions: 9.1 x 7.6 x 1.2 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #273,964 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Top Customer Reviews

Format: Hardcover
I had the good fortune to meet Scott Anthony and some of the co-authors of The Innovator's Guide to Growth at the Front End of Innovation conference last week. This book presents a number of the concepts from the Christensen series (Innovator's Dilemma, Innovator's Solution, etc) in an approachable, step by step methodology for implementation. In that manner, this book and my book (Make us more Innovative: Critical Factors for Innovation Success) are great companions, since The Innovator's Guide is really focused more on the strategic aspects of understanding how to deploy an innovation capability and align those strategies to corporate goals, while Make us more Innovative is written to detail how to build a complete innovation capability. But enough about my book.

I really liked The Innovator's Guide to Growth because it attempts to take all the great concepts about innovation and break them down into an actual guide that an innovator could follow to bring more innovation to his or her company. This book has a lot of good templates, forms and examples to help a nascent innovation leader define the innovation intent and goals and convince the management team to engage in an ongoing program of innovation.

The book is breaks down into five sections: precursors to innovation, identifying opportunities, formulating and shaping ideas, building the business and supporting systems and structures.
Read more ›
Comment 17 of 18 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Thgis is a very light version of The Innovator's Solution which, I believe, was a masterpiece. You can hardly find in this book the depth and strength which was present in The Innovator's Solution. This is more a company (i.e. Innosight) publicity material and an ecletic strategy manuscript than anything of real practical and academic value. Read the original work and don't waste your time on this, as the original work is an immensely stronger & robust piece on strategy practice and theory.

Also, please and please, aren't you fed up with the same exercises over and over, e.g. Nucor Steel and minimills etc.? Incidentally, if the authors refer to the book by AG Lafley & Ram Charan (The Game-Changer), they will find out that the Swiffer innovation story is totally different than their romantic explanation.
Comment 14 of 16 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
As a small business owner I was not sure this book would be relevant for the clientele I serve. I couldn't be more wrong! The book is written in an accessible and easy to understand way, and the strategies are easy to employ. The Innovator's Guide is a book I keep on my desk and refer to again and again. The book contains a wealth of practical tips that I have used to help my business grow! It especially helped us think about how to build the capabilities to innovate more reliably and set management expectations.

I found the entirety of the book practical and applicable, and highly recommend it to any executive or executive team member in both small and large businesses.
Comment 5 of 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the way, I had my thoughts twisted a bit as to how best to disrupt the standard playing field, while not going head-to-head with the giants right from the beginning...

Contents:
Introduction: Your Guide to Growth; Precursors to Innovation
Part 1 - Identify Opportunities: Identifying Nonconsumers; Identifying Overshot Customers; Identifying Jobs to Be Done
Part 2 - Formulate and Shape Ideas: Developing Disruptive Ideas; Assessing a Strategy's Fit with a Pattern
Part 3 - Build the Business: Mastering Emergent Strategies; Assembling and Managing Project Teams
Part 4 - Build Capabilities: Organizing to Innovate; Innovation Metrics
Conclusion
Appendix - Frequently Asked Questions; Notes; Index; About the Authors

As you can tell from the list of chapters, the authors cover everything from identifying ideas and potential products that would be disruptive clear through to the end where you have a formal organization that can grow and repeat successes in that area. Given their experience in the field, you avoid making mistakes that are all too common and sound correct, but end up being wrong. For instance, companies have a tendency to throw massive amounts of resources and capital behind a new idea or product that will "revolutionize the industry".
Read more ›
Comment 4 of 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
The last time I checked, Amazon offers 53,570 books on the subject of innovation in business. So, what do the authors of this book offer that is new? In fact, as I intend to indicate, they offer a great deal and much of the credit must be given to Scott Anthony who is a long-time and close associate of Clayton Christensen's and co-author with him of Seeing What's Next: Using Theories of Innovation to Predict Industry Change. The author of The Innovator's Dilemma and The Innovator's Solution (with Michael E. Raynor), Christensen wrote the Foreword to this volume in which Anthony and his co-authors (Mark Johnson, Joseph Sinfield, and Elizabeth Altman) explain why and how taking "the right steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly their odds of creating profitable growth businesses. This view contrasts with a prevailing stream of thinking that innovation is random and requires creative genius."

This last sentence caught my eye because I have just read a book by Geoff Colvin, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else. In Chapter Nine, Colvin suggests that two views characterize what most of us know "that just ain't so" about innovation and creativity. "One is that creative ideas come to us in the way a famous one came to Archimedes, in a eureka moment when everything suddenly becomes clear...The other thing we all think we know about creativity is that it can be inhibited by too much knowledge. We often say that someone is `too close to the problem' to see the solution.
Read more ›
Comment 4 of 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
This item: The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Price: $27.69
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: j. d. scott, made to stick by chip heath and dan heath