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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
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Top Customer Reviews
I really liked The Innovator's Guide to Growth because it attempts to take all the great concepts about innovation and break them down into an actual guide that an innovator could follow to bring more innovation to his or her company. This book has a lot of good templates, forms and examples to help a nascent innovation leader define the innovation intent and goals and convince the management team to engage in an ongoing program of innovation.
The book is breaks down into five sections: precursors to innovation, identifying opportunities, formulating and shaping ideas, building the business and supporting systems and structures.Read more ›
Also, please and please, aren't you fed up with the same exercises over and over, e.g. Nucor Steel and minimills etc.? Incidentally, if the authors refer to the book by AG Lafley & Ram Charan (The Game-Changer), they will find out that the Swiffer innovation story is totally different than their romantic explanation.
I found the entirety of the book practical and applicable, and highly recommend it to any executive or executive team member in both small and large businesses.
Introduction: Your Guide to Growth; Precursors to Innovation
Part 1 - Identify Opportunities: Identifying Nonconsumers; Identifying Overshot Customers; Identifying Jobs to Be Done
Part 2 - Formulate and Shape Ideas: Developing Disruptive Ideas; Assessing a Strategy's Fit with a Pattern
Part 3 - Build the Business: Mastering Emergent Strategies; Assembling and Managing Project Teams
Part 4 - Build Capabilities: Organizing to Innovate; Innovation Metrics
Appendix - Frequently Asked Questions; Notes; Index; About the Authors
As you can tell from the list of chapters, the authors cover everything from identifying ideas and potential products that would be disruptive clear through to the end where you have a formal organization that can grow and repeat successes in that area. Given their experience in the field, you avoid making mistakes that are all too common and sound correct, but end up being wrong. For instance, companies have a tendency to throw massive amounts of resources and capital behind a new idea or product that will "revolutionize the industry".Read more ›
This last sentence caught my eye because I have just read a book by Geoff Colvin, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else. In Chapter Nine, Colvin suggests that two views characterize what most of us know "that just ain't so" about innovation and creativity. "One is that creative ideas come to us in the way a famous one came to Archimedes, in a eureka moment when everything suddenly becomes clear...The other thing we all think we know about creativity is that it can be inhibited by too much knowledge. We often say that someone is `too close to the problem' to see the solution.Read more ›
Most Recent Customer Reviews
Must read for any executive thinking about "growth" - in my mind an overly used, but little understood term! Very actionable and simple to absorb.Published 11 months ago by Prashant/Priyanka
I gave this five stars because the information is practical and can be used to generate revenue in a business. There is value in that.Published 21 months ago by John Beaton
This is a book for business practitioners who are looking to navigate the speed bumps, stop signs and off ramps that frustrate organizations' ability to innovate. Read morePublished 22 months ago by BCF
I really love this product. It is totally new and intact, and I recieve this product on time. In all, the quality of book, shipping period of time, delivery date, all of them meet... Read morePublished on August 24, 2013 by Haibo Ping
Pratical approach. Everyone who wants to know about innovation management should have this book in his library, side by side with Tied and Christensen's books.Published on March 2, 2013 by Walter Matos de Oliveira Jr
In the book 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work' by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Read morePublished on November 20, 2012 by David Ahlstrom
It is not just a book. It is a complete guide to innovate. there's a lot of theory about innovation all around, some very good, some others not so good, But in this volume you will... Read morePublished on June 18, 2009 by Luis Delgado