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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work [Hardcover]

by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
4.5 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

May 27, 2008 1591398460 978-1591398462
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work + Cracking Creativity: The Secrets of Creative Genius
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Editorial Reviews


...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008

About the Author

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

Product Details

  • Hardcover: 320 pages
  • Publisher: Harvard Business Review Press (May 27, 2008)
  • Language: English
  • ISBN-10: 1591398460
  • ISBN-13: 978-1591398462
  • Product Dimensions: 9.1 x 7.6 x 1.2 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #724,742 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
16 of 17 people found the following review helpful
4.0 out of 5 stars A great strategic guidebook for innovation May 29, 2008
I had the good fortune to meet Scott Anthony and some of the co-authors of The Innovator's Guide to Growth at the Front End of Innovation conference last week. This book presents a number of the concepts from the Christensen series (Innovator's Dilemma, Innovator's Solution, etc) in an approachable, step by step methodology for implementation. In that manner, this book and my book (Make us more Innovative: Critical Factors for Innovation Success) are great companions, since The Innovator's Guide is really focused more on the strategic aspects of understanding how to deploy an innovation capability and align those strategies to corporate goals, while Make us more Innovative is written to detail how to build a complete innovation capability. But enough about my book.

I really liked The Innovator's Guide to Growth because it attempts to take all the great concepts about innovation and break them down into an actual guide that an innovator could follow to bring more innovation to his or her company. This book has a lot of good templates, forms and examples to help a nascent innovation leader define the innovation intent and goals and convince the management team to engage in an ongoing program of innovation.

The book is breaks down into five sections: precursors to innovation, identifying opportunities, formulating and shaping ideas, building the business and supporting systems and structures.
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12 of 14 people found the following review helpful
2.0 out of 5 stars Read The Innovator's Solution, skip this one October 20, 2008
Format:Hardcover|Verified Purchase
Thgis is a very light version of The Innovator's Solution which, I believe, was a masterpiece. You can hardly find in this book the depth and strength which was present in The Innovator's Solution. This is more a company (i.e. Innosight) publicity material and an ecletic strategy manuscript than anything of real practical and academic value. Read the original work and don't waste your time on this, as the original work is an immensely stronger & robust piece on strategy practice and theory.

Also, please and please, aren't you fed up with the same exercises over and over, e.g. Nucor Steel and minimills etc.? Incidentally, if the authors refer to the book by AG Lafley & Ram Charan (The Game-Changer), they will find out that the Swiffer innovation story is totally different than their romantic explanation.
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5 of 5 people found the following review helpful
5.0 out of 5 stars accessible and practical July 3, 2008
As a small business owner I was not sure this book would be relevant for the clientele I serve. I couldn't be more wrong! The book is written in an accessible and easy to understand way, and the strategies are easy to employ. The Innovator's Guide is a book I keep on my desk and refer to again and again. The book contains a wealth of practical tips that I have used to help my business grow! It especially helped us think about how to build the capabilities to innovate more reliably and set management expectations.

I found the entirety of the book practical and applicable, and highly recommend it to any executive or executive team member in both small and large businesses.
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4 of 4 people found the following review helpful
I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the way, I had my thoughts twisted a bit as to how best to disrupt the standard playing field, while not going head-to-head with the giants right from the beginning...

Introduction: Your Guide to Growth; Precursors to Innovation
Part 1 - Identify Opportunities: Identifying Nonconsumers; Identifying Overshot Customers; Identifying Jobs to Be Done
Part 2 - Formulate and Shape Ideas: Developing Disruptive Ideas; Assessing a Strategy's Fit with a Pattern
Part 3 - Build the Business: Mastering Emergent Strategies; Assembling and Managing Project Teams
Part 4 - Build Capabilities: Organizing to Innovate; Innovation Metrics
Appendix - Frequently Asked Questions; Notes; Index; About the Authors

As you can tell from the list of chapters, the authors cover everything from identifying ideas and potential products that would be disruptive clear through to the end where you have a formal organization that can grow and repeat successes in that area. Given their experience in the field, you avoid making mistakes that are all too common and sound correct, but end up being wrong. For instance, companies have a tendency to throw massive amounts of resources and capital behind a new idea or product that will "revolutionize the industry".
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3 of 3 people found the following review helpful
5.0 out of 5 stars The Horticulture of Innovation September 25, 2008
The last time I checked, Amazon offers 53,570 books on the subject of innovation in business. So, what do the authors of this book offer that is new? In fact, as I intend to indicate, they offer a great deal and much of the credit must be given to Scott Anthony who is a long-time and close associate of Clayton Christensen's and co-author with him of Seeing What's Next: Using Theories of Innovation to Predict Industry Change. The author of The Innovator's Dilemma and The Innovator's Solution (with Michael E. Raynor), Christensen wrote the Foreword to this volume in which Anthony and his co-authors (Mark Johnson, Joseph Sinfield, and Elizabeth Altman) explain why and how taking "the right steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly their odds of creating profitable growth businesses. This view contrasts with a prevailing stream of thinking that innovation is random and requires creative genius."

This last sentence caught my eye because I have just read a book by Geoff Colvin, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else. In Chapter Nine, Colvin suggests that two views characterize what most of us know "that just ain't so" about innovation and creativity. "One is that creative ideas come to us in the way a famous one came to Archimedes, in a eureka moment when everything suddenly becomes clear...The other thing we all think we know about creativity is that it can be inhibited by too much knowledge. We often say that someone is `too close to the problem' to see the solution.
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Most Recent Customer Reviews
5.0 out of 5 stars Fantastic book
This is a book for business practitioners who are looking to navigate the speed bumps, stop signs and off ramps that frustrate organizations' ability to innovate. Read more
Published 19 days ago by BCF
5.0 out of 5 stars The book is excellent.
I really love this product. It is totally new and intact, and I recieve this product on time. In all, the quality of book, shipping period of time, delivery date, all of them meet... Read more
Published 8 months ago by Haibo Ping
4.0 out of 5 stars Very good
Pratical approach. Everyone who wants to know about innovation management should have this book in his library, side by side with Tied and Christensen's books.
Published 13 months ago by Walter Matos de Oliveira Jr
5.0 out of 5 stars Excellent book on implementing disruptive innovation in your...
In the book 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work' by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Read more
Published 17 months ago by David Ahlstrom
5.0 out of 5 stars not just a book
It is not just a book. It is a complete guide to innovate. there's a lot of theory about innovation all around, some very good, some others not so good, But in this volume you will... Read more
Published on June 18, 2009 by Luis Delgado
5.0 out of 5 stars The book on implemeting disruptive innovation
So Geoffrey Moore has the Chasm Companion. Now the field of innovative disruption so clearly identified by Clayton Christensen has its own implementation book. Read more
Published on July 17, 2008 by Reg Nordman
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