From the Inside Flap
Growing a company isn't easy—and it's even more difficult to do on a sustainable basis if you don't have a system for innovation built into your organization. The Innovator's Toolkit explains more than fifty fundamental tools and concepts that anyone involved with innovation should know—including methods and strategies for improving products and services and techniques for developing new ones.
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Success with organic growth, the authors reveal, takes a lot more than ideas, or even great ideas. It takes a base of managers and employees who can skillfully apply all the necessary techniques and tools of innovation—not just the creative ones.
This book offers a practical framework for making innovation predictable and sustainable in any organization, with techniques—from basics like "imaginary brainstorming" to "axiomatic design." The tools and techniques are organized around a four-step innovation methodology—define, discover, develop, and demonstrate—that takes readers through problem identification, then flows into idea generation, idea selection, and, finally,idea implementation.
Written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool, The Innovator's Toolkit provides the means to move an innovation mountain in your organization, making rebirth and invention an everyday event—not an unexpected surprise.