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Showing 1-1 of 1 reviews(3 star). Show all reviews
on March 30, 2009
This book presents many useful tools for Innovation with many of them focusing on the front end of innovation. However, one should have a broad understanding of the innovation process before applying these tools. For example, applying six-sigma to the front end of innovation would result in total failure as was noted by I believe it was GE.
This book is well organized by tool types, but again I would only recommend applying these tools if you have a firm and strong understanding of the innovation process, because I have came across in the book many occasions were they recommend a tool but I would not. I would recommend buying because it is a great reference!
Brian Glassman

Ph.D in Innovation management from Purdue
Innovation Management
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