Top critical review
23 people found this helpful
on March 30, 2009
This book presents many useful tools for Innovation with many of them focusing on the front end of innovation. However, one should have a broad understanding of the innovation process before applying these tools. For example, applying six-sigma to the front end of innovation would result in total failure as was noted by I believe it was GE.
This book is well organized by tool types, but again I would only recommend applying these tools if you have a firm and strong understanding of the innovation process, because I have came across in the book many occasions were they recommend a tool but I would not. I would recommend buying because it is a great reference!
Ph.D in Innovation management from Purdue