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The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business Hardcover – September 26, 2007

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The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business + Uncommon Service: How to Win by Putting Customers at the Core of Your Business + Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
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Editorial Reviews

From the Back Cover

Discover Your Business's Inside Advantage and Start Growing

“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA

“Bob was instrumental in the growth of a number of our important brands at Nestlé USA. The Inside Advantage gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA

“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . read The Inside Advantage cover to cover.”-Jack Mitchell, author of Hug Your Customers and Hug Your People

“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA

About the Author

Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.

Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.

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Product Details

  • Hardcover: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (September 26, 2007)
  • Language: English
  • ISBN-10: 007149569X
  • ISBN-13: 978-0071495691
  • Product Dimensions: 6.2 x 0.8 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #183,660 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By James D. Nichol VINE VOICE on November 30, 2007
Format: Hardcover
This is an interesting twist on the Unique Selling Proposition (USP). The idea of which has been around a long, long time. Though the idea isn't new Bloom has renamed USP the uncommon offering in his honor. But just because the book lacks novelty doesn't mean it is without merit. In my opinion it is worth reading especially for the entrenched business looking to break-out into double digit growth. This book provides a simple plan for growth through solid, proven marketing principles and business simplification.

The uncommon offering, is the "Inside Advantage" and it all starts with what you are already doing according to Bloom. Discovering the hidden potential inside your business is about the `growth discovery processes.' Meaning you don't have to reinvent your business or branch out for more offerings making thing more complicated. Instead you will need to uncover and capitalize on you're ONE thing. That ONE thing your business does better than the competition. The growth discovery process is uncovering the hidden potential that already exists in your offering. Then Improve it.

This book offers us a four step process and each step is broken down into its own components. The four steps of the big picture are:

1) Find your CORE customers. Beyond demographics; beyond what you may think of when you think of your customers. It is interesting to look at possibilities for the WHO and consider all of the options, such as defining your core customers based on their value for; being the best braggers for your product, being the biggest customers, being the longest relationship with you, being the least lily to complain, being the most likely to repeat their business, being the most likely to not repeat and why.
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Format: Hardcover
The author is a very seasoned successful marketer with a long list of very high impact campaigns to his credit. On top of the experience he brings the knowledge and insight to make the sometime esoteric topic of marketing very simple and straightforward. Our history in this market ties completely in what Bloom espouses. He brings good value with this book , as he lays out not only what to do , but step by step how to do this work with your own people. This is required reading for any marketer and a CEO would find this tremendously informative. I always enjoy the client stories and found his on NeoCitran/Theraflu, Nestle, Southwest Airlines and T-Mobile especially compelling. Check out [...]
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3 of 5 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on October 8, 2007
Format: Hardcover
I recently read two books that explain how to achieve and then sustain a decisive competitive advantage: this one written by Robert Bloom with Dave Conti and Steven Feinberg's The Advantage-Makers. Both Bloom and Feinberg stress the importance of being able to recognize opportunities that others don't see (overcoming what I characterize as "the invisibility of the obvious"); possessing sound judgment to determine whether or not a an attractive opportunity is also (key word) appropriate; knowing how and when to respond to each such opportunity; having sufficient resources and the willingness to commit them, sometime quickly; and meanwhile, remaining flexible and resilient. Feinberg's focus is on Advantage-Makers as he explains how these "exceptional leaders win by creating opportunities others don't."

Bloom takes a much different approach as he presents his material within a framework he identifies as "The Growth Discovery Process." It has four separate but related sequential stages, each of which Bloom explains with rigor and eloquence:

1. Determine WHO is the core customer most likely to buy the given product or service in the quantity required with a margin that ensures optimal profit

2. Then determine WHAT is the uncommon offering that can be owned and leveraged

3. Next, determine HOW the persuasive strategy will convince core customers to select the uncommon offering rather than competitive offerings

4. Finally, OWN IT! by taking certain imaginative initiatives that celebrate the uncommon offering so that it becomes indispensable to core customers.
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By Juancho on November 28, 2013
Format: Kindle Edition Verified Purchase
Best Book to define your customer, use it on a regular basis, and you can work directly with the examples at the end of each chapter.
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Format: Kindle Edition Verified Purchase
An easy or read, straight to the point, thought provoking, action inspiring book. Well worth the time invested in reading and doing the exercises.
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By Brit on January 23, 2013
Format: Kindle Edition Verified Purchase
Interesting and easy to read. Lot's of examples. Simple theory which worked out for a lot of companies. Very inspiring.
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Format: Hardcover Verified Purchase
A step-by-step map for growing a revenue stream, by discovering the growth engine that's right inside the business. Numerous examples.

This is the most specific approach I've yet seen, and it's applicable to most any business.

Read it, do the thinking and planning it lays out, and revenue will very likely rise noticeably.
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1 of 2 people found the following review helpful By Efficience LLC Gregory D'Amico on January 22, 2008
Format: Hardcover
I have read the book, seen Mr. Bloom speak and I have taken my team through the growth discovery process that Mr. Bloom has outlined in The Inside Advantage. His process has been an incredible insite for myself, my team, and our company. The process he describes helps a company discover WHO their core customer really is that they should target. This really helped us gain a more laser like focus for the customers of our software company that we did not have before. The WHAT and the HOW raised our awareness so that we could understand clearly what it is we have to offer and how we do it. The OWN IT is a key because it allowed us to define items that would ensure we executed.

Any of you that are big fans of Jim Collins book "Good to Great" and the hedgehog principle, will love this book. Why? Because discovering your hedgehog is not easy and "The Inside Advantage" gives you a process to look inside your company and gain insight and discovery that is hard to do. Mr. Bloom's process is so well described that you will not need a facilitator to follow it. It may not take you fully up to the mountain top to your Hedgehog but will get you high up the mountain so you see the top and find the rest of the way yourself.

The best reward for me as a CEO has been the many experiences in meetings and documentation that team members have referred to our WHO, WHAT, HOW and OWN IT that we learned from the process. The impact it is having is very apparent!
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