From the Back Cover
Discover Your Business's Inside Advantage and Start Growing
“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA
“Bob was instrumental in the growth of a number of our important brands at Nestlé USA. The Inside Advantage gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA
“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . read The Inside Advantage cover to cover.”-Jack Mitchell, author of Hug Your Customers and Hug Your People
“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA
About the Author
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.
Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.