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Discover Your Business's Inside Advantage and Start Growing
“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA
“Bob was instrumental in the growth of a number of our important brands at Nestlé USA. The Inside Advantage gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA
“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . read The Inside Advantage cover to cover.”-Jack Mitchell, author of Hug Your Customers and Hug Your People
“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.
Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.
This is one of the best books on defining ones business and doing it right. I was totally engrossed with it. Read morePublished on April 12, 2008 by Coachk
As a business owner, focus on growth is the essential driver of our performance and success. The Inside Advantage offers a clear, smart and strategic pathway to clarify your unique... Read morePublished on March 10, 2008 by Raphael Bemporad
I'm an avid reader of business books and I have to say this one ranks near the top. With all of the competition out there, it's crucial to not allow your company to get lost in the... Read morePublished on January 16, 2008 by Renee Rouleau
Loved the book! I am now going to do the process myself as a real estate agent--and find my "inside advantage"--so I am not just another agent among the thousands. Read morePublished on November 16, 2007 by Pamela Marcus
Growing a business takes unique strategies. This book breaks down each strategy - by focusing on who and what is involved in every step to success. Read morePublished on November 11, 2007 by Valerie Atkinson Brown