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The Inspiration Factor: How You Can Revitalize Your Company Culture in 12 Weeks Hardcover – March 1, 2010


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Product Details

  • Hardcover: 208 pages
  • Publisher: Greenleaf Book Group Press; 2 edition (March 1, 2010)
  • Language: English
  • ISBN-10: 160832026X
  • ISBN-13: 978-1608320264
  • Product Dimensions: 0.8 x 6.1 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,482,952 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Terry Barber is the ''chief inspirator'' for Grizzard Communications Group, which serves the nonprofit health care segment, as well as colleges and universities, in the area of philanthropic branding. He speaks every week across the country on creating an inspiring culture. He recently created a Web 2.0 initiative called Inspiration Blvd., LLC, which is capturing the attention of people interested in inspiring others and in being inspired. Terry holds a master's degree from New Orleans Baptist Seminary. He is actively involved in supporting an orphanage in Uganda and child sponsorship and early childhood education in Guatemala.

Customer Reviews

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2 of 2 people found the following review helpful By Larry Underwood on March 27, 2010
Format: Hardcover
For most people in the workplace, "inspiration" usually occurs only on Friday afternoons; the weekend breaks up the monotony of having to work for a company that only seems to care about bottom line results. Employees are regarded as an "expense", and are treated with little or no respect; it's no wonder employee engagement is generally low throughout the uninspiring landscape of corporate America.

It doesn't have to be that way. As Terry Barber demonstrates throughout this terrific book, the way to build successful organizations is by creating and nurturing the right environment; by inspiring employees at all levels to be a part of something special. The way to accomplish this goal isn't complicated; in fact, it relies on taking a common sense approach to management, by making each employee feel as though their contributions are valued, and that they'll be rewarded for their efforts.

Trust and transparency are key ingredients in making all this good stuff happen; it must start at the very top of the organization and filter down to the employees in the trenches; these are the people who typically work the hardest, yet get paid on the lower end of the spectrum. If they feel all their hard work will eventually benefit their careers, they'll usually hang in there and do stellar work.

Unfortunately, most organizations nowadays are run by bureaucratic corporate hierarchies who do little to inspire their beleaguered employees to feel good about going to work. They desperately need to be revitalized; they desperately need to read this book.

For anyone in the upper echelon of management in any organization, this could be the most significant book you'll read this year; or perhaps in any year, for that matter. The message is clear: Inspiration drives success; lack thereof usually leads to failure. It's time to take action; "lip service" simply won't cut the mustard.
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1 of 1 people found the following review helpful By Frank Roettgers on February 20, 2011
Format: Hardcover
Ever had the feeling that your employees are not really enthusiastic about what they are doing? Are you more energetic about your company's goals than they are? I just realized that I sound like some cheap advertising, but this book is probably a good starting point if you would answer those questions with yes. I mean honestly: it is a common problem that some people are more engaged and stand behind corporate values than others. This book provides some nice tips and tricks how to align others with the overall goal of a company.

However, I doubt that it is possible to revitalize a company's culture within 12 weeks. A culture is something intangible that partly emerges and needs time to develop. Nevertheless, this book gives comprehensive advice on what to do to start cultural change and what factors play an important role. Next to the Harvard Business Press publications about this topic this is a book you might want to consider buying.

- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
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1 of 1 people found the following review helpful By K. Albertson on August 17, 2010
Format: Hardcover
There is a huge difference in motivating and inspiring as you will learn from Barber. Do you think you motivate your employees and family members by being strong, assertive and setting a good example? Are you passionate and compassionate about your work? Barber will tell you that you may not be cutting it! Demanding more of people because they haves potential and can do better may be driving those that you direct away. Barber makes his point from the get go that there is a huge difference in "motivation" and inspiration." People are driven by inspiration and he explains how that will help you get more from your employees and even family members. His techniques and education approach are insightful, creative, authentic; and genuinely can raise the bar for how you interact with people. It will also give people a different feel about you! He explains various leader types and allows you to select which one most appropriately fits you. How would you do if your employees gave you a personality profile review?
He explains how to adapt your leadership type to accomplish more and to bring out more of the best in the people you manage. He suggests how to connect with others dreams and aspirations. Barber teaches you to see in others abilities what they don't see in themselves. If you help people get what they want, you will not only get what you want...but much more. He discusses how to create a new corporate culture that stems from helping others achieve and reach their goals. This will set you apart from the other millions of ordinary, boring corporate cultures and managers that strive only to bleed the most out of employees for the sake of getting the job done, or for profit. The author inspires you to do more and to do it differently.
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