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Tom Vanderbilt writes on design, technology, architecture, science, and many other topics. He is author of Traffic: Why We Drive the Way We Do (and What It Says About Us) published in 2008 by Alfred A. Knopf, and Survival City: Adventures Among the Ruins of Atomic America, published in 2002 by Princeton Architectural Press. He is contributing editor to I.D. and Print magazines, contributing writer at Design Observer, and writes for many publications, ranging from Wired to the New York Times to Men's Vogue to the Wilson Quarterly. He lives in Brooklyn, NY.
Do you remember when you first saw--or more likely, didn’t see--the gorilla? For me it was one afternoon a number of years ago when I clicked open one of those noxious-but-irresistible forwarded emails ("You Won’t Believe Your Eyes!"). The task was simple--count the number of passes in a tight cluster of basketball players--but the ensuing result was astonishing: As I dutifully (and correctly) tracked the number of passes made, a guy in a gorilla suit had strolled into the center, beat his chest, and sauntered off. But I never saw the gorilla. And I was hardly alone.
The video, which went on to become a global viral sensation, brought "inattentional blindness"--a once comparatively obscure interest of cognitive psychologists--into striking relief. Here was a dramatic reminder that looking is not necessarily seeing, that “paying” attention to one thing might come at the cost of missing another altogether. No one was more taken with the experience than the authors of the original study, Daniel Simons and Christopher Chabris, as they recount in their new--and, dare I say, eye-opening--book, The Invisible Gorilla. "The fact that people miss things is important," they write, "but what impressed us even more was the surprise people showed when they realized what they had missed."
The Invisible Gorilla uses that ersatz primate as a departure point (and overarching metaphor) for exploring the myriad of other illusions, perceptual or otherwise, that we encounter in everyday life--and our often complete lack of awareness as we do so. These "gorillas" are lurking everywhere--from the (often false) memories we think we have to the futures we think we can anticipate to the cause-and-effect chains we feel must exist. Writing with authority, clarity, and a healthy dose of skepticism, Simons and Chabris explore why these illusions persist--and, indeed, seem to multiply in the modern world--and how we might work to avoid them. Alas, there are no easy solutions--doing crosswords to stave off cognitive decline in one’s dotage may simply make you better at doing crosswords. But looking for those "gorillas in our midst" is as rewarding as actually finding them.(Photo © Kate Burton)
Very applicable book if you're looking to understand why we make the decisions we do and how our intuitions and instincts can mislead us.Published 15 days ago by Daryl Caudle
I started reading the book 'The Invisible Gorilla' with some interest until Chapter five when the authors dwell on a topic as controversial as vaccination. Read morePublished 21 days ago by YSL
A great work with key contributions to understand how Human could be deceived.
The book should be read by managers and other professionals that are required to take decisions... Read more
I was first introduced to the invisible gorilla video during my undergrad coursework and on its own, it was eye-opening (literally). Read morePublished 24 days ago by Tobey
it opens my mind which used to be limited to my experience, knowledge and most importantly the belief in them.Published 26 days ago by Eric Chung
The invisible gorilla
An interesting exposition of how sometimes our mind tricks ourselves, how intuition can be a double edge weapon, how our instinct to find relations can... Read more
Most people have seen the video of people in white or black shirts passing a basketball. Chabris and Simons were the researchers who created the video as a way to not only analyze... Read morePublished 29 days ago by LFD