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That's all you've really got to make the sale.
With consumers bombarded with thousands of marketing messages aday, they have to make purchasing decisions quickly, which meansyou have to make the sale just as quickly. There's simply no timefor you to make any offer besides the one offer that will work andwork quicklyThe Irresistible Offer.
But what is The Irresistible Offer? Simply put, it's the best(and maybe only) true alternative to the traditional form ofselling with its sentimental manipulation, marketing trickery, anddecreasing effectiveness. The Irresistible Offer is so good and soeasy to understand that buying from you becomes a no-brainer foryour customers. But it's not a one-time special or a "uniqueselling proposition." The Irresistible Offer is the offer thatdefines your business and becomes your raison d'¿tre.
Want an example? Domino's Pizza grew from a single store to a $4billion chain in large part because they gave their customers anoffer they couldn't refuse"thirty minutes or less" or thepizza was free. The success of that offer is obvious in retrospect.But how do you design The Irresistible Offer for your own businessin your own industry? This book shows you how.
In The Irresistible Offer, author and New Marketing guru MarkJoyner defines and explains this revolutionary selling philosophy,uses real case studies to show it in effect, and helps you quicklyand easily apply it to your own business. He examines the elementsthat make up The Irresistible Offer and presents a formula forcreating one of your own. Plus, Joyner provides practical toolsthat allow you to estimate the effectiveness of your offer inadvance so you can plan accordingly.
For too long, selling has been about manipulating a message andmanipulating a consumer. The Irresistible Offer presents a new,effective, and ethical way to sell based on what you're selling,not how you're selling it. Rather than manipulate your customer(who may resent it, after all), Joyner shows you how to manipulateyour offer insteadso that customers find it, and yourcompany, truly irresistible.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness asconsumers are getting smarter and smarter and have less and lesstime. What is needed is a new way of doing businessa methodthat is simultaneously socially responsible and far more effectivethan "old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketingbooks."
Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secretguaranteed to pump fresh power into your sales process."
John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I'veread just about every business and marketing book in existence. TheIrresistible Offer by Mark Joyner is, by far, the easiest and mostpowerful. If you want to make a profitable business (any businesssmall or large), The Irresistible Offer should be your startingpoint."
Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150years. This is the first breakthrough in over fifty years."
Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from,it would be Mark Joyner. The Irresistible Offer belongs in thehands of everyone wanting to wildly succeed in business."
Randy Gilbert, a.k.a. "Dr. Proactive" host of The InsideSuccess Show
I bought this book because I have read article written by Mark before.
This book will challenge you to take a hard look at what you sell, how you sell it, and how you get the word out about why your customer should give you their money.
This book is written in an easy to understand language, with great examples and analogies.
Does your marketing suck? Read this book and apply the easy to understand formulas to your business. Read morePublished 4 months ago by Amazon Customer
I gained a deep understanding of how to create and use irrestibile offers in my copyPublished 5 months ago by Richard Crown
Great perception for those who own or want to start a business! It even translates to everyday life and success!Published 8 months ago by Renee McKee
This is a compendium of something written all around, it is the same idea without any real technique to be concrete.Published 8 months ago by David
Lots of rehashed stories and not much you could take away and use. I would not recommend this book. Read morePublished 10 months ago by Amazon Customer
The book arrived in fine shape and in a reasonable time frame. The content sounds good but did not live up to the hype, in my humble opinion.Published 12 months ago by R. DeKoker
It's not better or worse than many other products on the market. This was purchased a long time ago in Internet time.Published 18 months ago by Darell Jaggers