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That's all you've really got to make the sale.
With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quicklyThe Irresistible Offer.
But what is The Irresistible Offer? Simply put, it's the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it's not a one-time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d'?tre.
Want an example? Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.
In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.
For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer insteadso that customers find it, and your company, truly irresistible.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing businessa method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketing books."
Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
I bought this book because I have read article written by Mark before.
This book will challenge you to take a hard look at what you sell, how you sell it, and how you get the word out about why your customer should give you their money.
This book is written in an easy to understand language, with great examples and analogies.
I gained a deep understanding of how to create and use irrestibile offers in my copyPublished 15 days ago by Richard Crown
Great perception for those who own or want to start a business! It even translates to everyday life and success!Published 3 months ago by Renee McKee
This is a compendium of something written all around, it is the same idea without any real technique to be concrete.Published 3 months ago by David
Lots of rehashed stories and not much you could take away and use. I would not recommend this book. Read morePublished 5 months ago by Amazon Customer
The book arrived in fine shape and in a reasonable time frame. The content sounds good but did not live up to the hype, in my humble opinion.Published 7 months ago by R. DeKoker
It's not better or worse than many other products on the market. This was purchased a long time ago in Internet time.Published 13 months ago by Darell Jaggers
I kept wanting the author to get to the point, but the main points seemed to get lost in the fluff. I've read quite a few books on marketing, but this one didn't keep my... Read morePublished 14 months ago by David
When I ordered this, I knew that much of the material wouldn't be new to me. And, it wasn't. This is sound advice that's been copied, spun (rephrased), and repeated by many... Read morePublished 17 months ago by Aisling D'Art
The title is the quintessential sales pitch, good refresher. I have had my sales team read and they learned from it.Published 20 months ago by Ed Canupp