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The Journey to Sales Transformation: 25 Axioms for Becoming a Trusted Partner to your Customers Paperback – January 12, 2012


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Product Details

  • Paperback: 188 pages
  • Publisher: CreateSpace Independent Publishing Platform (January 12, 2012)
  • Language: English
  • ISBN-10: 1466388552
  • ISBN-13: 978-1466388550
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,520,717 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Kindle Edition Verified Purchase
This book is a wake up call to all sales leaders to embrace the accountability of ensuring that sales training progresses past the initial training to the ultimate goal of behavioural change in the sales force. Far too many sales people are being "allowed to fail" as reinforcement of the training material is simply being neglected.

Likes:This is one of a very few sales training books that focusses on the the absolute necessity of the post training phases. Without accountability, the sales team buy in and the pivotal role of sales managers as coaches, no sales training methodology can hope to maximise the teams true potential.

Dislikes: The storybook style of writing.... just give me the facts!

I will certainly recommend the book to all sales people and sales leaders.
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Format: Paperback
A sales parable that talks to the sales manager/CSO. The teaching power of these stories is strong and effective. If you are the type of person who appreciates "stories" that teach, then this is your book. The points the author makes are very true and he does a great job at showing where today's sales organizations go off track. I appreciate his point on the need for process, structure and people in sales. We see poor process to be at the root of most poorly performing organizations. The summary at the back of 25 axioms (and the order in which you proceed) is worth the price of this book. Recommend to all high performing sales professionals
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By Becky C on March 20, 2012
Format: Paperback Verified Purchase
Simply wonderful work by all 3 of the authors; readable story, memorable imagery, with touching and authentic anecdotes. Have purchased 3 more paper copies as gifts. Even if you only manage a household, deeper understanding of motivation and process will make your life easier and far more pleasant.
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Format: Paperback Verified Purchase
I love this book!
We get so caught up in numbers sometimes we can start to see our customers as a number or a paycheck. I had one of the best meetings I have had in a long time as a direct result of reading this book. I felt like the customer saw me as a trusted partner instead of a "typical salesman" for the first time in a while. I left the meeting really understanding the needs of his business. I will get new business in this old account!!

If you are in Sales or Sales leadership at any level, you owe it to yourself to read this Book!!
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Love the way Bob relates everything to trust and learning. Trust is pivotal to all business relationships. Learning about your client's and ALL their gap's is also equally important.

This is a must read for anyone involved in sales. You will be hanging on with every word!
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