Hart Seely on The Juju Rules
What exactly is juju?
Juju is the anecdotal science of influencing the outcome of sporting events through seemingly unrelated acts, in the comfort and privacy of your home. It combines the most recent revelations from the Large Hadron Collider to other unexplainable phenomena, such as the inability of a certain millionaire Yankee third baseman to hit with runners on base.
Could juju affect sports other than baseball?
Football, possibly. I've tried it over the years with the New York Giants, but frankly, Eli Manning is a total crapshoot. As for basketball and hockey, forget it. They're too chaotic. You can't be flinging juju into your TV during a two-on-one fast break. Proper juju requires 20 to 30 seconds of down time between each pitch. That's just enough time to focus on the pitcher, to concentrate on the situation, and to ponder what a failure you are in life--until now, when you can finally do something to help your team.
Was there ever one Yankee game that your observance of the juju rules most affected?
Ever hear of a fellow named Bucky Dent? I'm the reason why in Boston he has a special middle name.
How has your life of juju affected your family?
Well, I'm still married, and the kids haven't become Satanists, or Red Sox fans. I think everyone in the house realizes, at least on some subconscious level, that their lives will be slightly happier if the Yankees win. They won't have to fear finding me in the basement. But my kids have never openly practiced juju, unless they were working the weather for a snow day.
Couldn’t your juju theories be used against the Yankees?
OK. Here's an anecdote for you. The story goes that Albert Einstein had just finished writing a big equation on the chalkboard at Princeton--maybe it was Nevada-Las Vegas, I’m sketchy--when the class dork raises his hand and says, "But Professor Einstein, couldn't your formula be used to build a bomb?" The whole room goes Greta Garbo. You can hear the roaches. So what does Einstein do? He erases the board. Class dismissed. Nobody even gets homework.
Well, before publishing what I know about juju, I considered doing the same. Yes, this book could put enormous destructive power into the hands of small market radicals, such as fans of the Cleveland Indians. But we in the Yankee fan base cannot stifle the advancement of juju. Every American child deserves access to juju. Every family should have the opportunity to torture a couch--and win a game. As a free society, we must move forward. We must let juju shine upon every town, every home, every person, regardless of race, religion, or team. A new world is at hand, and we must not fear it.
This book is not merely a recipe for revolution, but it's a pedagogy for peace, a formula for the future, a manifesto for mankind. You know, in many ways, I didn’t choose to write this book. This book chose. . . to write. . . me.
Hart Seely's Top Ten Juju Rules
Overall, 27 juju "rules" dictate how fans can influence the outcome of sporting events from the comfort and privacy of their own homes. We asked juju master Hart Seely to list his ten top commandments. . .
1. TELL NO ONE. Remember the first rule of Fight Club? ("Never talk about Fight Club.") Same here, but double it.
2. NEVER TRY TO PROVE JUJU WORKS. Waste of time. Juju does not perform in clinical tests.
3. THERE IS NO SUCH THING AS A LUCKY SHIRT. If there was, trust me, you wouldn't own it.
4. IT'S OK TO ABUSE INANIMATE OBJECTS. After a brutal defeat, a door should expect to be slammed. (Note: Waterboarding remains cruel and barbaric. We in America do NOT torture inanimate objects.)
5. BE NEGATIVE. In life, let the glass be half-full. But always expect your team to lose. Worst-case scenario: You're a visionary.
6. NEVER HOST A VICTORY PARTY FOR AN UPCOMING GAME. A guaranteed defeat and a lousy party.
7. NEVER HARM YOUR TELEVISION. No matter what happens on screen, it's not her fault.
8. NEVER ASK GOD TO FIX A GAME. He has more important things to do, and He doesn't need a point-shaving scandal.
9. WHEN A STRATEGY WORKS, DON'T ABUSE IT. You cannot hop on one foot throughout an entire season. Save your best for the World Series.
10. EVERY GAME IS THE WORLD SERIES. Are we clear?
"As he chronicles his unique relationship with his father (a fan of any team playing the Yankees), learning to appreciate the wisdom of Yankee announcer Phil Rizzuto while listening to games with his grandmother, pursuing the love of his life and commiserating with a comedic stable of Yankee-loving (and Yankee-hating) pals, genuine moments of pathos, heart and happiness emerge."
"Seely...weaves his life as a Yankees fan with instructions on how to apply the rules in a fast-paced, hilarious fashion—at times touching, but never dull...This rollicking exposition unveils a rabid fan who claims to have a 'Jekyll/Hyde' complex with respect to the Yankees. There is no Jekyll or Hyde—there is only Seely, a true fan."
I read this book because an old friend told my there was a chapter about my father (true). The author grew up in my hometown. Read morePublished 24 months ago by ppaluzzi
That's what you'll be reading about. Mr Seely is an avid Yankees fan. He's been that way all of his life. Read morePublished on July 29, 2012 by Mad Ethyl Flint
This book was better than expected! I expected some humorous anecdotes about the antics of a lifelong Yankees fan, and while the book certainly delivered that, I found that I was... Read morePublished on July 25, 2012 by DMD
The author has practised Juju for a long time. In the kingdom of baseball he knows what works what doesnt. Voodoo out. Anything that works for three times In. Read morePublished on July 24, 2012 by Himri