Praise for The King of Madison Avenue:
“At last! The definitive biography of the most influential advertising executive with whom I had the pleasure of working. Ken Roman’s research diligence has brought much more of David’s uniqueness to light. A great read from someone who worked with David for 26 years!”--Jack Keenan, former CEO of Kraft Foods International, and Diageo PLC Wine and Spirits
“David Ogilvy was unquestionably the King of Madison Avenue. Ken Roman's biography reflects his personal insights gained from being a colleague of Ogilvy's for several decades. This intimate portrayal makes clear Ogilvy's inspiring leadership of his agency even though he abhorred his managerial tasks. Ogilvy's convictions about what made for effective advertising -- it sells -- are clearly described by Roman, as is his brilliant personal salesmanship in winning new clients. A terrific read!”--Ron Daniel, former Managing Partner, McKinsey & Co.
"This brilliant biography is like a gorgeous iceberg. The tip dazzles the reader and is supported by a mass of weighty research below. Kenneth Roman enchants us with his account of the life and times of David Ogilvy who towered above the world of advertising … It should be required reading for all in the business … The story is told swiftly and entertainingly. The voluminous research is set out in detailed notes at the back, and these also grip the attention of those who want to know how so much could be told with such flair, and why the author can paint a background of historical events with such certainty."--William Stevenson, author of A Man Called Intrepid
“This is a surprisingly interesting book about one of the most remarkable characters in advertising history. It is also an introduction to the business itself and how it has been conducted, in sickness and in health, by someone who lived the experience.”--Martin Mayer, author of Madison Avenue USA
“A great biography of a truly great man. David Ogilvy rewrote the book on modern advertising, and with The King of Madison Avenue, Ken Roman tells his story in a fashion that is worthy of David’s accomplishments. Extensively researched and very well written. Give this book to any young person thinking about going into advertising. It will inspire them.”--Philip Carroll, former CEO of Shell Oil
“A most interesting book. It is a sensitive account of the career of this complex man who so successfully melded intuition and analysis. It should be compulsory reading for anyone contemplating a career in advertising or communications.”--Sir Michael Angus, former Chairman, Unilever
“Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It’s the definitive biography of the most amazing man the advertising business has ever known. With David Ogilvy as the subject, how could you miss? Ken Roman doesn’t miss; this is the fairest, most thoughtful, most complete and most human biography of that flawed genius we are ever likely to get … Ken Roman has penetrated the myths and written the definitive story, warts and all, of the greatest advertising man and one of the most unforgettable characters of his time. The King of Madison Avenue is to other advertising biographies as David Ogilvy’s advertising was to that of other agencies: simply superior. Everyone who ever knew David Ogilvy will find something about the man they didn’t know, and those who never knew David Ogilvy will have a rollicking good time getting to know him. This has to be the most readable book ever written about advertising.”--Bruce McCall, New Yorker writer and illustrator
"Ken Roman has hit a home run."--Louis Begley, prize-winning author of Wartime Lies and other novels
“A wonderful job recounting the life of so complicated a person. Beautifully written.” – Harold Burson, founder, Burson-Marsteller Public Relations
"The book is affectionate but balanced, erudite but immensely readable, surprising, witty ... and as remarkable as its subject."--David Abbott, Former Chairman, Abbott Mead Vickers BBDO
"Worth its weight in gold."--David Ogilvy
This book is interesting, thoroughly researched and well documented.
Kenneth Roman's action-packed book, "The King Of Madison Avenue," reveals the fascinating brilliance and mile-deep creative dimensions of David Ogilvy.
I highly recommend this book to anyone who has a professional role and/or personal interest in advertising.
David seemed like the same guy I had the privilege of meeting, twice. Smooth, stylish, yet insane enough to rock you out of your complacency with just a twist of a phrase. Read morePublished 10 months ago by Leonard Gillett III
A real look into getting to know the man behind the legendary agency. Not to mention it's a quick read!Published 14 months ago by Brian D. Simmons
A real in depth and honest look into the history of Ogilvy! Entertaining and educational all at once, I would definitely recommend it for anyone in marketing or advertising!Published 17 months ago by Enrique Salas-Limon
Ken Roman has put incredible energy and valuable insights into the life, character and influence of David Ogilvy. Read morePublished on September 6, 2012 by J. Garrity
What can I add to any review to this marvellous book? Not much - except a personal tale, which I daresay mirrors that of thousands. Read morePublished on August 15, 2012 by Greg Waggett
I read Ogilvy on Advertising back in the 1970's when I was looking for work, not because I wanted to go into Advertising but because I wanted to do a better job of selling myself. Read morePublished on August 1, 2011 by Richard M. Rollo
Kenneth Roman's book was an intriguing and fascinating portrayal of David Ogilvy, the "original Mad Man. Read morePublished on July 27, 2011 by Michael Tomasetti
Kenneth Roman, former chairman and CEO of Oglivy and Mather, chronicles the life and influence of advertising pioneer and maverick David Oglivy in "King of Madison Avenue. Read morePublished on March 25, 2011 by Barry Sparks
Author and adman Kenneth Roman worked for and with David Ogilvy for a quarter century at Ogilvy's groundbreaking ad agency Ogilvy & Mather. Read morePublished on January 28, 2011 by Rolf Dobelli