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The Knockoff Economy: How Imitation Sparks Innovation Hardcover – September 17, 2012

ISBN-13: 978-0195399783 ISBN-10: 0195399781 Edition: 1st
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Editorial Reviews

Review


"Raustiala and Sprigman have some good news: copying and creativity can co-exist. Using extensive industry case studies of fashion, fonts, jokes, recipes, and other sectors, they remind us that a coherent intellectual property policy inherently involves trading off protection and imitation. Let us hope that policymakers get the message and restore balance to our intellectual property system."

-Hal Varian, Chief Economist, Google


"Policymakers still-astonishingly-have a mistake at the core of their understanding of how innovation happens. This beautifully written and brilliant book by two of America's most creative thinkers corrects that mistake, and launches an incredibly important project to understand just how much law creativity requires."

-Lawrence Lessig, author of Remix and The Future of Ideas


"Kal Raustiala and Christopher Sprigman have written a fascinating look at the surprising relationship between creating and copying. It's amazing to see the parallels across industries as diverse as cuisine, comedy and football."

-David Chang, Chef/Owner of Momofuku


"The Knockoff Economy is the most entertaining portent of doom I've read in a long time."

-Patton Oswalt, stand-up comedian and actor


"This book shines a powerful searchlight onto some neglected aspects of the intellectual property field, in the process revealing some fascinating insights that require us to rethink past assumptions about the incentives to create."

-David Nimmer, author of Nimmer on Copyright


About the Author


Kal Raustiala is Professor of Law at UCLA and the author of Does the Constitution Follow the Flag?

Christopher Sprigman is the Class of 1963 Research Professor at the University of Virginia School of Law.
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Product Details

  • Hardcover: 280 pages
  • Publisher: Oxford University Press; 1 edition (September 17, 2012)
  • Language: English
  • ISBN-10: 0195399781
  • ISBN-13: 978-0195399783
  • Product Dimensions: 9.4 x 0.8 x 6.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #867,413 in Books (See Top 100 in Books)

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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Mark P. McDonald VINE VOICE on August 19, 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This book explores the validity of the belief that innovation and growth only happen when there are strong protections against copying or duplication. The authors, both lawyers, make a compelling argument that IP protections like copyright, patents, etc. do not themselves create an environment of innovation.

Creating `monopoly' rights is not a requirement for vibrant innovation, growth and creativity.

Rather than argue against IP protection, the authors provide examples of industries with low IP protections and a degree of copying that still have high levels of growth and innovation. In showing the positive, the authors provide a compelling and thoughtful view on the connection between protection and innovation.

Raustiala and Sprigman discuss innovation and growth in industries as diverse as fashion, football; stand up comedy, medicine, cuisine, fonts and high finance. The analysis and discussion of each of these industries is first rate providing a balanced, evolutionary and focused approach. I learned much about these industries simply by reading the relevant chapters. I also gained a fresh perspective on the role and type of innovation that works best for most industries based on continuous tweaking rather than bold invention.

This is a top rated book because of the summation and implications provided in the concluding chapter. Like any good TV attorney, the authors save the best for last. I recommend reading this book in the following order.

1. The introduction, then
2. The conclusion and the epilogue, then
3. The first chapter and the rest of the book.

Reading the conclusion second seems a bit disconcerting at times, but it brings a deeper appreciation to the arguments made in the middle chapters.
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9 of 11 people found the following review helpful By Malvin VINE VOICE on July 2, 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
"The Knockoff Economy" by Kal Raustiala and Christopher Sprigman presents an original, interdisciplinary study of the relationship between innovation and imitation. The author's brilliant deconstruction of various creative industries succeeds in challenging our preconceived notions about the role of intellectual property (IP) rights in today's increasingly "low-IP" economy. Thoroughly researched and accessibly written, this outstanding book is certain to be widely read and discussed.

The author's core argument is that creativity can do more than survive in a knockoff environment; it can thrive. The authors discuss three low-IP industries to shed light on the subject. We learn that in the fashion world, the skills of top designers become even more in-demand as knockoffs accelerate the cycle of innovation. The authors explain how the culinary arts embraces an informal system of professional courtesy and attribution which serves to enhance the prestige of the industry's most creative top chefs. And in the stand-up comedy world, we see how the industry can quickly close ranks on renegade comedians who dare to steal original materials from others.

At first glance, these case studies might seem to be purely situational. However, the authors show us how the key concepts gleaned from these studies can be applied to virtually any other industry. Among the many insights gained along the way, it becomes evident to us that a multi-layered strategy might be the most effective way to keep creativity and imitation in a harmonious relationship; as opposed to the single brute-force instrument of the lawsuit (which in the case of music file sharing, ultimately proved to be ineffective).
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3 of 3 people found the following review helpful By Igelfeld VINE VOICE on October 17, 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This book is very topical and addresses a very 21st century problem of economics in the highly connected, fast moving modern world. With the internet changing almost every ground rule socially and financially, many old school of thoughts are simply outdated and not applicable to the modern world. The authors in this book tackle the very difficult subject of creativity and innovation as it relates to copyright and patent protection. Unfortunately, they primarily based their foundational analysis on the fashion industry, the restaurant industry, comedians, (American) professional football, and modern finance. The choice is more than dubious if the end goal was to generalize for more than their selection. But the authors are basically trying to provide a compelling argument that lack of copyright (or IP) protection is a deterrent to creativity. For their "knockoff industries", they make a fairly mediocre (albeit entertaining) argument, but at the end of the day, how much do you really want to generalize based on those industries?

1. Fashion Industry - Does anyone really care if the high-end designers rip each other off and then the knockoff companies come in and sell their version of a 300 dollar dress for 30? It's great for the economy, and in the end they cycle to the next new trend and the cycle continues. The authors do their best to argue that there are some lessons here, and there are if one is analyzing an industry that blows with the social wind and doesn't require a high school education to be creative.
2. Comedians - Really? Three thousand in the country and there is something really to be learned from the economics of being a comedian?
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