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The Knowledge To Succeed [Kindle Edition]

Wendy Day
4.9 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

Written by Wendy Day, an industry insider who has ACTUALLY shopped, found, and negotiated record deals for artists, this book explains the inner workings of a hard to penetrate industry: the music business. Wendy Day is a well-known and well-respected music industry insider with 20+ years of experience in the urban music marketplace. She is credited for discovering Master P and his No Limit Records label (C-Murder, Fiend, Mia X, etc), Eminem, Cash Money Records (Lil Wayne, BG, Juvenile, Hot Boyz, Big Tymers, etc), Twista, Do Or Die, David Banner, and many others.... As the Founder of Rap Coalition (a not-for-profit artist advocacy organization), Wendy Day has been at the cutting edge of artist advocacy and making positive changes within the music industry for artists. She has built a career on helping artists, shopping deals, and negotiating contracts that are unique, artist friendly, "outside of the box," and HUGELY successful. This woman's resume reads like of who's who of superstars.

Written in 2011, How To Get A Record Deal takes into consideration the vast changes occurring in the music industry, and is a basic how-to for any artist or support team person propelling an artist's career forward who wants to know more about the urban music industry AND how to secure a record deal in today's music business climate! Wendy Day is a twenty year veteran of the music industry and has worked with Eminem, Cash Money, No Limit, Twista, David Banner, Young Buck, Ras Kass, TMI Boyz, Cormega, Slick Rick, and many, many others.

Product Details

  • File Size: 717 KB
  • Print Length: 107 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Finders Keepers; 1 edition (September 29, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005R4NMLS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #402,684 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Knowledge you can use to succeed June 9, 2012
Format:Kindle Edition|Verified Purchase
First I would like to inform anyone reading this review that I am not a person who works directly with the music industry yet I am a fan of the music world. I purchased this book because of who wrote it. The author has an extensive background with the urban music industry. I read this book within 72 hours or less. I found it had a plethora of information. Be advised, the book does not give an A through Z plan to walk into the doors of any music label company and negotiate the perfect deal. What the book speaks about are the primary issues of the music industry and how an artist looking to enter the industry can develop knowledge and create a career that will be a source of income and not a career built on false hopes and promises. It was an easy read and I would recommend the book to anyone looking for information and understanding of the music industry. If you are looking for a quick fix to launch a record deal then stop reading this review. The truth is there are no quick solutions.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Realistic May 28, 2012
Format:Kindle Edition|Verified Purchase
Although this book is mostley geared toward rap artists and I am a singer...I find it very realistic and easy to read. Thanks Wendy Day!! Can't wait to read the next in this series.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Knowledge and Jewels August 5, 2012
By J Dub
Format:Kindle Edition|Verified Purchase
Read this book if you're interested in how the music industry works! She herself said that she priced it as low as possible in order to get it to as many people as possible; and it's available on Kindle! It's full of real information from her firsthand experience, and her experience literally is second to none! Just Google her, and after you do, get this book!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Beyond enlightened! January 9, 2013
Format:Kindle Edition
First off I want to say that by no means am I a reader of books. The last book I fully read was the Mouse and the Motorcycle in the 4th grade which was 14 years ago! Seriously. This book was not only extremely easy to read, but extremely informational and exciting. I completed reading this book in less than 3 hours. I am going to read it again tomorrow. I recommend this to ANYONE in the music industry as a fan or as an artist. Really, I recommend it to anyone who wants to have their eyes opened about the way things really work. You can take many things from this book and apply it to any aspect of life. I will continue to scour the Internet to keep reading her interviews, blogs, and even rants until she publishes more books. It's that good. To be honest I was not aware who Ms Day was or her affiliation with the hip hop industry until a friend of mine mentioned her to me a couple days ago and I couldn't be more thankful that he did.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Another Classic! March 26, 2014
Format:Kindle Edition|Verified Purchase
Practically everything Wendy writes is gold. We're talking about a woman who's invested over 30 yrs of her life, helping unsigned artists prosper in one of the most greed and fear driven businesses in the world. I'd rather not steal the thunder of her book. However I'll say that if you're looking for someone to give you the straight scoop on how things "really" work in the music business and how to swim in the pool with the sharks without being eaten, then this book is for you.

Wendy is one of the most respected leaders in the music business hands down and by the time you get through even a couple pages of this book, you'll know you're gaining insight from someone who walks the walk. What more could you ask for?
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1 of 1 people found the following review helpful
5.0 out of 5 stars Packed Full Of Knowledge & Wisdom December 26, 2012
Format:Kindle Edition|Verified Purchase
I'm so happy that I chose this book! I've known of Wendy for the past 7 or 8 years but always wanted to meet her, she has given me a mentor in a book! There are a lot of people delusional about the industry but she gives it to us straight, no chaser! I cant wait for the next installment!
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4.0 out of 5 stars must read for the musician looking to succeed May 27, 2014
By Garett
Format:Kindle Edition|Verified Purchase
This is a must read if you are looking to break into the music industry. Wendy Day knows her stuff!
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5.0 out of 5 stars The Knowledge To Succeed December 30, 2013
By Cory
Format:Kindle Edition|Verified Purchase
Great read! Very informative… If you want to learn about the music industry its all in this book!!! Thanks Wendy!
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Most Recent Customer Reviews
5.0 out of 5 stars amazing
I recommend this book to ALL trying to have a career in the music industry. Thank you so much Wendy!
Published 6 months ago by schweinbeck
5.0 out of 5 stars Great
Read!!!!! Great book I love it so much this really helps me find out how to get a record deal
Published 16 months ago by Lol
5.0 out of 5 stars The Best Music Industry Book I've ever Read
I haven't read any music business book that offers such a detailed insight into how labels really work and approaches to leveraging a major label deal. Read more
Published 17 months ago by Jesse
4.0 out of 5 stars Wendy Offers Some Valuable Views
Day provides some excellent techniques to consider when embarking on a business-oriented position within the entertainment industry, regardless of the role you have chosen to plan... Read more
Published 18 months ago by James Utterback, MBA
5.0 out of 5 stars Amazing Read!!
This book is a straight forward and to the point type of book. No sugar coating here. It's what you must know to succeed in the music industry.
Published 19 months ago by Mo Diggidy-Super Producer
5.0 out of 5 stars Love This Book
great book. I need hard copy though . This book would help any aspiring music professional. well written and to the point
Published 20 months ago by Kevin Rennie
5.0 out of 5 stars How to get a ten year class on the music biz
The book saved me made me a true records execute.. It answered question that I need answered. And cleared up things that I figured. Read more
Published 21 months ago by Tony
5.0 out of 5 stars Opened my eyes!!
This book is excellent! It really lays down the reality of what the music industry is about. Big ups to Wendy Day!!
Published 23 months ago by trooth
5.0 out of 5 stars Real as it gets
The book was written in very simple language making it easybtonunderstand and dissect the music biz in the current environment.
Published 23 months ago by Ben Ammi
5.0 out of 5 stars Great Read
Very knowledgable and enlightening. Puts the music industry in lamens terms for the illiterate artist and People involved in this business. Read more
Published 23 months ago by SiR B
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More About the Author

Who The Heck Is Wendy Day?

Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to favor the artists, Wendy dumped her life savings (selling her condo, her stocks and bonds, and her BMW) into starting the advocacy organization to support, educate, protect, and unify hip hop artists and producers--in other words, to keep artists from getting jerked. She began listening to rap music as a fan in the early 1980s, and turned her passion for rap music into a career in the music business.

Since 1992, Rap Coalition has impacted the urban music industry by helping, for free, thousands of artists, DJs, and producers individually, as well as through monthly panel discussions, seminars, demo listening sessions, cipher sessions, showcases, and fair deal negotiations. Today, Rap Coalition breaks unfairly oppressive contracts (pulling artists out of bad deals with record labels, production companies, and managers), and teaches the business side of the music industry to thousands of artists and industry hopefuls from around the country; in the past Rap Coalition has also offered health care and dental benefits, coordinated the panels at many of the major urban music conventions, and has instituted a mentor program combining up and coming artists with established artists.

Rap Coalition answers to a Board Of Advisors which reads as a veritable Who's Who in the rap music industry, consisting of Chuck D from Public Enemy, Vinnie from Naughty By Nature, David Banner, Keith Murray, Young Buck, Gipp from Goodie Mob, Sticky Fingaz from Onyx, Too Short, Ras Kass, Do Or Die, Killah Priest, Fiend, Pimp C from UGK (RIP), Easy Mo Bee, Shinehead, C-Murder, B.G., Cormega, KLC from Beats By The Pound, 8Ball, MJG, EA Ski, Khao, Shawty Redd, Shorty from Da Lench Mob, Evil Dee from Black Moon, Brotha Lynch Hung, Freddie Foxxx, Bizzy Bone, Mannie Fresh, Cold 187um from Above The Law, Schoolly D, and Kool Kim from UMCs. Prior to his death, Tupac Shakur was the first member of Rap Coalition's Board of Advisors. Rap Coalition is currently based in Atlanta, having relocated from New York City in 2005.

One of Wendy's personal priorities is to consult with and help build regional and national independent urban record labels so artists can regain control of their own art form. She has helped to consult Machine Gun Kelly, Rock City aka R City, Young Buck, BloodRaw, Young Jeezy's Corporate Thugz Entertainment (CTE), Fiend, C-Murder, Trill Entertainment (Lil Boosie & Webbie), Cash Money Records, No Limit Records, DJ Screw, Trae Tha Truth, TMI Boyz Records, and many others. In 2009, according to SoundScan, TMI Boyz had the distinction of being the #2 independent record label in any genre of music, an accolade not uncommon to Ms Day. She has helped build many of the successful indie labels that still exist in rap today.

Also consistent with this goal, Ms Day has negotiated some stellar distribution deals in urban music. She has played a part in Eminem's deal at Aftermath/Interscope, Master P's No Limit deal with Priority Records, DJ DMD's deal with Elektra, Fiend's deal with Ruff Ryders, Trick-Trick's joint venture with Universal/Motown, UGK's renegotiation with Jive Records, and Ruff Ryder's renegotiation with Interscope. She negotiated the incredible joint venture deal for Twista with Atlantic Records in 1996, which both The Source and Rap Pages magazines called "the best deal in the history of Black music," until she topped her own record with the now famous $30 million dollar deal for Cash Money Records with Universal. She has always focused on complete control and ownership for the independent labels or artists in all of her deals. Master P was the first artist to keep control and ownership of 100% of his masters for No Limit. The money Wendy Day has earned negotiating these deals has gone into funding the not-for-profit Rap Coalition.

In the Fall of 1998, tired of the lack of professionalism and inconsistencies in managers for urban artists, Wendy Day started Visionary Management to train up and coming managers in urban music. "Most artists appoint their "boys" (friends and family) to positions of power, and then get frustrated when their careers don't go anywhere. I started Visionary Management as a training ground for people who seriously want to get into management and have the skills and ability to manage, but lack the experience and connections," she states emphatically. Visionary Management has consulted Twista, Fiend, Crooked Lettaz (David Banner), C-Murder, Slick Rick, Ras Kass, reggae producer Dave Kelly and multi-platinum production team: Medicine Men, formerly known as Beats By The Pound. Visionary Management has worked with the managers of Slick Rick, Black Rob, Kane & Abel, Smoothe The Hustler, Canibus, Trigga Tha Gambler, WuTang Clan, and Beats By The Pound. Due to the incredible response to this much needed program, the training program continually had a waiting list of 2 years, but was shut down in the Spring of 2003 due to time constraints.

Wendy Day has written extensively about the urban music industry via numerous monthly columns in underground and mainstream rap publications. She has contributed to the following publications and websites: The Source, RapPages, VIBE, Blaze, Down Low, the RAPCOINTELPRO column in Murder Dog, Tech.Nically Speaking in Tech.Nitions Magazine, The Connection, 4080, Caught In The Middle, The Fever, Beat Down, Props, Flavor, The Bomb, Ego Trip, Straight From The Lip, The Final Call, One Nut, Ignition, Insomniac, Rap Sheet, Word Up, BRE,,,,,,,, etc. Wendy has most recently written two popular monthly columns: one in Ozone Magazine ("Mathematics") for over 9 years, and one at ("The Day Report") for close to 3 years. She has a "how to" book series beginning in 2011 that is 100% self-published called "The Knowledge To Succeed," and she is mentioned extensively in Upski's "Bomb The Suburbs," and Dan Charnas' "The Big PayBack." She's hard at work on her next (non-music) book, "Kicking In The Door," focusing on success for urban youth.

Wendy Day has been at the leading edge of making change in the way the music industry conducts business and her name is synonymous with fairness and education. She is at the forefront of trends and market shifts in today's urban music industry. She has dedicated herself to finding new ways for artists to increase their streams of income, since selling records through a major label is almost never profitable for the artist. The bulk of artists in rap music are coming through her offices, and record labels seek out her opinion on trends, styles, and regions of talent explosion. It is difficult to find an artist today, either established or up and coming, who hasn't been touched by this woman. In the February 2000 Source Magazine, and again in January 2001, she was honored by being inducted into "The Power 30," an annual ranking of the most influential people in urban music. She has received awards from Bigga Rankin's Ghetto Grammys, the Diamond Awards, NARIP, TJsDJs, The Core DJs Legend Awards, Hood Magazine, the Southern Entertainment Awards, THUG Awards, AllHipHop Awards, etc, although accolades are not what drives this woman.

Ms Day holds an undergraduate degree in Graphic Design, an MBA in Marketing (McGill University), and a Master's Degree in African American Studies (Temple University). She currently resides in Atlanta, GA with her little five pound chihuahua, Gangster.

She is reachable via email at, on Twitter @RapCoalition, and Google Plus via


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