- File Size: 905 KB
- Print Length: 107 pages
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- Publisher: Finders Keepers; 1 edition (September 29, 2011)
- Publication Date: September 29, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B005R4NMLS
- Text-to-Speech: Enabled
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- Lending: Enabled
- Amazon Best Sellers Rank: #371,191 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author
Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to favor the artists, Wendy dumped her life savings (selling her condo, her stocks and bonds, and her BMW) into starting the advocacy organization to support, educate, protect, and unify hip hop artists and producers--in other words, to keep artists from getting jerked. She began listening to rap music as a fan in the early 1980s, and turned her passion for rap music into a career in the music business.
Since 1992, Rap Coalition has impacted the urban music industry by helping, for free, thousands of artists, DJs, and producers individually, as well as through monthly panel discussions, seminars, demo listening sessions, cipher sessions, showcases, and fair deal negotiations. Today, Rap Coalition breaks unfairly oppressive contracts (pulling artists out of bad deals with record labels, production companies, and managers), and teaches the business side of the music industry to thousands of artists and industry hopefuls from around the country; in the past Rap Coalition has also offered health care and dental benefits, coordinated the panels at many of the major urban music conventions, and has instituted a mentor program combining up and coming artists with established artists.
Rap Coalition answers to a Board Of Advisors which reads as a veritable Who's Who in the rap music industry, consisting of Chuck D from Public Enemy, Vinnie from Naughty By Nature, David Banner, Keith Murray, Young Buck, Gipp from Goodie Mob, Sticky Fingaz from Onyx, Too Short, Ras Kass, Do Or Die, Killah Priest, Fiend, Pimp C from UGK (RIP), Easy Mo Bee, Shinehead, C-Murder, B.G., Cormega, KLC from Beats By The Pound, 8Ball, MJG, EA Ski, Khao, Shawty Redd, Shorty from Da Lench Mob, Evil Dee from Black Moon, Brotha Lynch Hung, Freddie Foxxx, Bizzy Bone, Mannie Fresh, Cold 187um from Above The Law, Schoolly D, and Kool Kim from UMCs. Prior to his death, Tupac Shakur was the first member of Rap Coalition's Board of Advisors. Rap Coalition is currently based in Atlanta, having relocated from New York City in 2005.
One of Wendy's personal priorities is to consult with and help build regional and national independent urban record labels so artists can regain control of their own art form. She has helped to consult Machine Gun Kelly, Rock City aka R City, Young Buck, BloodRaw, Young Jeezy's Corporate Thugz Entertainment (CTE), Fiend, C-Murder, Trill Entertainment (Lil Boosie & Webbie), Cash Money Records, No Limit Records, DJ Screw, Trae Tha Truth, TMI Boyz Records, and many others. In 2009, according to SoundScan, TMI Boyz had the distinction of being the #2 independent record label in any genre of music, an accolade not uncommon to Ms Day. She has helped build many of the successful indie labels that still exist in rap today.
Also consistent with this goal, Ms Day has negotiated some stellar distribution deals in urban music. She has played a part in Eminem's deal at Aftermath/Interscope, Master P's No Limit deal with Priority Records, DJ DMD's deal with Elektra, Fiend's deal with Ruff Ryders, Trick-Trick's joint venture with Universal/Motown, UGK's renegotiation with Jive Records, and Ruff Ryder's renegotiation with Interscope. She negotiated the incredible joint venture deal for Twista with Atlantic Records in 1996, which both The Source and Rap Pages magazines called "the best deal in the history of Black music," until she topped her own record with the now famous $30 million dollar deal for Cash Money Records with Universal. She has always focused on complete control and ownership for the independent labels or artists in all of her deals. Master P was the first artist to keep control and ownership of 100% of his masters for No Limit. The money Wendy Day has earned negotiating these deals has gone into funding the not-for-profit Rap Coalition.
In the Fall of 1998, tired of the lack of professionalism and inconsistencies in managers for urban artists, Wendy Day started Visionary Management to train up and coming managers in urban music. "Most artists appoint their "boys" (friends and family) to positions of power, and then get frustrated when their careers don't go anywhere. I started Visionary Management as a training ground for people who seriously want to get into management and have the skills and ability to manage, but lack the experience and connections," she states emphatically. Visionary Management has consulted Twista, Fiend, Crooked Lettaz (David Banner), C-Murder, Slick Rick, Ras Kass, reggae producer Dave Kelly and multi-platinum production team: Medicine Men, formerly known as Beats By The Pound. Visionary Management has worked with the managers of Slick Rick, Black Rob, Kane & Abel, Smoothe The Hustler, Canibus, Trigga Tha Gambler, WuTang Clan, and Beats By The Pound. Due to the incredible response to this much needed program, the training program continually had a waiting list of 2 years, but was shut down in the Spring of 2003 due to time constraints.
Wendy Day has written extensively about the urban music industry via numerous monthly columns in underground and mainstream rap publications. She has contributed to the following publications and websites: The Source, RapPages, VIBE, Blaze, Down Low, the RAPCOINTELPRO column in Murder Dog, Tech.Nically Speaking in Tech.Nitions Magazine, The Connection, 4080, Caught In The Middle, The Fever, Beat Down, Props, Flavor, The Bomb, Ego Trip, Straight From The Lip, The Final Call, One Nut, Ignition, Insomniac, Rap Sheet, Word Up, BRE, rapstation.com, manhunt.com, 88hiphop.com, hiphopnow.com, mp3.com, daveyd.com, volume.com, etc. Wendy has most recently written two popular monthly columns: one in Ozone Magazine ("Mathematics") for over 9 years, and one at AllHipHop.com ("The Day Report") for close to 3 years. She has a "how to" book series beginning in 2011 that is 100% self-published called "The Knowledge To Succeed," and she is mentioned extensively in Upski's "Bomb The Suburbs," and Dan Charnas' "The Big PayBack." She's hard at work on her next (non-music) book, "Kicking In The Door," focusing on success for urban youth.
Wendy Day has been at the leading edge of making change in the way the music industry conducts business and her name is synonymous with fairness and education. She is at the forefront of trends and market shifts in today's urban music industry. She has dedicated herself to finding new ways for artists to increase their streams of income, since selling records through a major label is almost never profitable for the artist. The bulk of artists in rap music are coming through her offices, and record labels seek out her opinion on trends, styles, and regions of talent explosion. It is difficult to find an artist today, either established or up and coming, who hasn't been touched by this woman. In the February 2000 Source Magazine, and again in January 2001, she was honored by being inducted into "The Power 30," an annual ranking of the most influential people in urban music. She has received awards from Bigga Rankin's Ghetto Grammys, the Diamond Awards, NARIP, TJsDJs, The Core DJs Legend Awards, Hood Magazine, the Southern Entertainment Awards, THUG Awards, AllHipHop Awards, etc, although accolades are not what drives this woman.
Ms Day holds an undergraduate degree in Graphic Design, an MBA in Marketing (McGill University), and a Master's Degree in African American Studies (Temple University). She currently resides in Atlanta, GA with her little five pound chihuahua, Gangster.
She is reachable via email at ThisIsWendyDay@gmail.com, on Twitter @RapCoalition, and Google Plus via http://gplus.to/WendyDay
Top Customer Reviews
Wendy is one of the most respected leaders in the music business hands down and by the time you get through even a couple pages of this book, you'll know you're gaining insight from someone who walks the walk. What more could you ask for?
Wendy has been involved in the music business for over 20 years and gave a clear insight into the minds of record label executives, what to avoid when dealing with them and the necessities when negotiating a deal.
I would recommend this book to everyone seeking a career in the music industry, either as an artist or executive.
Most Recent Customer Reviews
This lady Ms Wendy Day is fun to be around, I highly recommend this book to everyone that is serious about their music and want a career in the music industry either in front of... Read morePublished 4 months ago by TammyTyPage
I read the kindle version in two days.... Great read. I would most defiantly support Wendy day books. Good workPublished 9 months ago by Crtis Triplett
Love it she gives a lot of advice that really helps and works,it's all about applying yourself to succeed -BlokTrappasPublished 10 months ago by Hottest
I recommend this book to ALL trying to have a career in the music industry. Thank you so much Wendy!Published 17 months ago by schweinbeck
This is a must read if you are looking to break into the music industry. Wendy Day knows her stuff!Published 20 months ago by Garett
Great read! Very informative… If you want to learn about the music industry its all in this book!!! Thanks Wendy!Published on December 30, 2013 by Cory
Read!!!!! Great book I love it so much this really helps me find out how to get a record dealPublished on October 27, 2013 by Lol
Day provides some excellent techniques to consider when embarking on a business-oriented position within the entertainment industry, regardless of the role you have chosen to plan... Read morePublished on August 24, 2013 by James Utterback, MBA
This book is a straight forward and to the point type of book. No sugar coating here. It's what you must know to succeed in the music industry.Published on July 17, 2013 by Mo Diggidy-Super Producer