From Publishers Weekly
The subject of cultural attitudes toward money is a touchy one, but Barajas, a financial planner who moved back to the barrios of East Los Angeles to help his community after making good at a Newport Beach accounting and consulting firm, tackles it head on. Among the barriers to prosperity that he identifies in Latin cultures are the "Manana" syndrome (putting things off until tomorrow); the "Compadre" problem (trusting people who may not be entirely qualified); and the "Machismo" ethic (never admitting you've made a mistake). Barajas counters this gloomy roundup by exhorting Latinos to get financially educated and take full advantage of the community's $477 billion (and growing) buying power. Part financial primer, part self-help tome and part Latino parable, this is a lively and readable approach to money management (complete with spending worksheets). Nobel treatise it's not, but its combination of practical tips with trenchant social insights is unique and effective.
Copyright 2002 Reed Business Information, Inc.
Barajas was recently named one of the 100 best financial planners in America by Mutual Funds
magazine. A second-generation Latino, he achieved great success as a financial consultant to multimillionaire clients in wealthy Newport Beach. When he decided he wanted to give something back to his own community and move his practice to the barrio of East Los Angeles, he found it difficult to convince his own people to recognize their capacity for financial well-being. They still hold strong ties to the land, so the idea of investing in a home comes naturally, but Barajas recognizes a strong belief-system prevalent among Latinos that holds them back, including negative ideas about their own potential for abundance. He starts out by outlining the way to replace each negative belief with a positive one; however, this is not mere pop psychology. Barajas is a seasoned professional, and there is real substance here. Pointing the direction to a solid diversified portfolio, he provides resources anyone can use to achieve financial greatness. David SiegfriedCopyright © American Library Association. All rights reserved