Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success Hardcover – October 13, 2010
|New from||Used from|
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Frequently Bought Together
Customers Who Bought This Item Also Bought
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“For readers early in their careers or who are stuck in a rut, this work might offer a practical look at possible blind spots or 'perception biases' and fundamental skills to work on. For bosses, the straight-forward tips might provide a safe and constructive teaching tool.” --Publishers Weekly
"...it's well written, makes great and good sense, and has much to offer financial professionals. It doesn't just deal with common sense, although there's plenty of that, it gets into the science of human interaction..." --Life Insurance Selling
"Follow the simple lessons and you can't help but improve your career and interpersonal relationships...highly recommended." --Clark's Eye on Books
"...kind of a book which you simply can’t put down until you’ve read it all. And at the end expect your Charisma quotient to rise by at least 50 percent." --Career Bright
More About the Author
Top Customer Reviews
When you see the 30 ingredients of charisma listed and discussed by Mortensen, your first question may be the same as mine: Who decided these were the main ingredients of charisma? First, the author says, "I have spent my life studying persuasion, motivation, and influence. People often ask me what is the most important tool or skill in the entire influence toolbox? . . . If there were one skill to master out of all the tools of persuasion and influence, it is charisma" (p. 2).
Of course, that doesn't answer the question: From where did these 30 ingredients come? "While I was doing research for this book, I conducted extensive interviews. I asked people how they would describe a person whom other people love to be around and want to be influenced by . . . ? The word `charisma' came up the most . . . " (p. 6).
Then, the answer magically appears: "Research on charisma shows that you must learn and master certain skills, traits, and attributes. I have determined that there are 30 in all, and each has a chapter of its own" (pp. 7-8). The answer is simple: We must trust the author's ability to select the right, proper, or appropriate ingredients. There is no single other source that supports the choice of these 30, and the research Mortensen cites, like Bernard M. Bass, in Bass & Stogdill's Handbook of Leadership, 3rd ed. (New York: Free Press, 1990), p. 190.} -- which is often cited -- simply makes comments like "Charismatic people project a powerful, confident, dynamic presence" which Mortensen uses as his reason for selecting a title, like that of Chapter 2: "Confidence: Conviction Is Contagious." In other words, there is no research that supports the overall selection of ingredients.Read more ›
The book has 5 sections:
1 - Presence - What Do You Radiate.
Chapters in this section include among other things Passion, Optimism, Humor and Happiness and my favorite Energy and Balance (also called Vibrant Well Being)
2 - Core Qualities - The Inside Dictates the Outside.
Chapters in this section include such topics as Self-Discipline, Competence, Purpose, Integrity etc.
3 - Delivery and Communication - Speak with Conviction.
Chapters in this section talk about presentation skills, communication, listening etc. I have long been an advocate of Toastmasters for almost anyone at any level in an organization. Although this section of the book was on a lot more than just public speaking.
4 - Empowering Others: Contagious Cooperation
Chapters in this section talk about credibility, goodwill, empathy, respect etc. I know from experience that empowered teams accomplish great things. I also know that my "control freak" attitudes through the years have held me back. I am getting better at this though (the more I know myself, the better I do)
5 - Subconscious Triggers:It Just Feels Right - Or Not.
Chapters here talk about emotional state, how you say things and even physical appearance (uh oh - better up my game).
The conclusion was "The Fable of the Fighting Brothers" which I read with interest since I grew up with 3 brothers and we did our fair share of fighting. And of course I could tell you the whole fable but there is a difference between a book review and a book summary - and this is a review.
And one of the closing quotes from the book:
"It is not what you are going to do, its what you are doing now that counts" Napoleon Hill
While there is no doubt that some people are naturally more charismatic than others, there are some basic skills that we can learn and develop which will greatly improve our charisma. The more charisma you possess, the higher your potential for success.
In his book, The Laws of Charisma, Kurt Mortensen has identified thirty-five different qualities or traits which we can all improve on to increase our level of charisma. The traits are grouped into five sections:
Section one - Presence: What do you radiate?
Section two - Core Qualities: The inside dictates the outside
Section three - Delivery and communication: Speak with conviction
Section four - Empowering others: Contagious cooperation
Section five - Subconscious triggers: It just feels right - or wrong.
The chapters under each section follow a standard format. Each chapter gives a brief discussion of that particular trait. Then there is a discussion concerning how we have blind spots regarding that trait. Then the chapter concludes with the correct application, a specific example and a charisma key. There is a self-rating scale for you to determine your charisma score at the end of each chapter.
The book is well organized, well written and the chapters are very short. You can read this book cover to cover or you could use the table of contents to pick a topic that you feel you need to work on.
This is the type of book that you want to refer to often.Read more ›
Most Recent Customer Reviews
Very interesting ideas about increasing one charisma, in short bite size pieces.Published 7 months ago by KEITH ALEXIS
Great book especially if you're just began studying influence, persuasion and leadership. The chapters are short and easy to understand. Read morePublished 17 months ago by Mikhail Baynes
Although the title of the book implies offering a guide ways to develop charisma (which it does), its benefits are far more reaching. Read morePublished on February 9, 2014 by An Avid Reader
This book is fundamentals but I think anyone should buy it just to be able to look back and find some foundation.Published on January 21, 2014 by Hello
I read this book a while ago. I think you can get more out of books that give exercises . Such as, everyone loves high-fives. Give 10 high-fives at work. Read morePublished on January 7, 2014 by CM
Describing Charisma is as hard as trying to give a definition of Love. What I found most interesting and helpful was how the author connected charisma to the feeder foundation... Read morePublished on June 22, 2013 by C. G. Graham