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The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success Hardcover – October 13, 2010


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The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success + Maximum Influence: The 12 Universal Laws of Power Persuasion + Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
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Product Details

  • Hardcover: 208 pages
  • Publisher: AMACOM (October 13, 2010)
  • Language: English
  • ISBN-10: 0814415911
  • ISBN-13: 978-0814415917
  • Product Dimensions: 9.1 x 5.9 x 1.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #566,553 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Some people seem to be born with the ability to captivate, charm, influence, and inspire others. But certain skills and traits can be learned, says author Mortensen (Maximum Influence), and he outlines various principles to help readers increase their ability to succeed. While the book starts out strong, with an impassioned introduction, and the quick chapters are broken up into digestible bits, the work falls short. The tone is elementary, the format becomes somewhat repetitive, and many of the lessons in self-improvement are too basic: for example, Mortensen discusses how professional dress and titles can enhance one' s image and add to one' s authority, and stresses the importance of communication and presentation skills. For readers early in their careers or who are stuck in a rut, this work might offer a practical look at possible blind spots or perception biases and fundamental skills to work on. For bosses, the straightforward tips might provide a safe and constructive teaching tool. But for those who are trying to take their powers of persuasion to a higher level, the work may be too simplistic.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“For readers early in their careers or who are stuck in a rut, this work might offer a practical look at possible blind spots or 'perception biases' and fundamental skills to work on. For bosses, the straight-forward tips might provide a safe and constructive teaching tool.” --Publishers Weekly



"...it's well written, makes great and good sense, and has much to offer financial professionals. It doesn't just deal with common sense, although there's plenty of that, it gets into the science of human interaction..." --Life Insurance Selling



"Follow the simple lessons and you can't help but improve your career and interpersonal relationships...highly recommended." --Clark's Eye on Books



"...kind of a book which you simply can’t put down until you’ve read it all. And at the end expect your Charisma quotient to rise by at least 50 percent." --Career Bright


More About the Author

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation, and influence. He has devoted nearly 20 years to understanding and teaching the traits, habits, and mindset of exceptional achievers. A highly sought after consultant, trainer, seminar leader, and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He is also the author of several books, including Maximum Influence, Persuasion IQ and Laws of Charisma. Take your Persuasion IQ test at www.persuasioniq.com.

Customer Reviews

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Very concise but full of great advice.
Nattie
Kurt Mortensen has written a work book and guide to help all of us better understand, and use, influence in our lives or to become charismatic.
Bill Vick
I know from experience that empowered teams accomplish great things.
Jim Estill

Most Helpful Customer Reviews

25 of 27 people found the following review helpful By rlweaverii on August 23, 2011
Format: Hardcover
Book review by Richard L. Weaver II, Ph.D.

When you see the 30 ingredients of charisma listed and discussed by Mortensen, your first question may be the same as mine: Who decided these were the main ingredients of charisma? First, the author says, "I have spent my life studying persuasion, motivation, and influence. People often ask me what is the most important tool or skill in the entire influence toolbox? . . . If there were one skill to master out of all the tools of persuasion and influence, it is charisma" (p. 2).

Of course, that doesn't answer the question: From where did these 30 ingredients come? "While I was doing research for this book, I conducted extensive interviews. I asked people how they would describe a person whom other people love to be around and want to be influenced by . . . ? The word `charisma' came up the most . . . " (p. 6).

Then, the answer magically appears: "Research on charisma shows that you must learn and master certain skills, traits, and attributes. I have determined that there are 30 in all, and each has a chapter of its own" (pp. 7-8). The answer is simple: We must trust the author's ability to select the right, proper, or appropriate ingredients. There is no single other source that supports the choice of these 30, and the research Mortensen cites, like Bernard M. Bass, in Bass & Stogdill's Handbook of Leadership, 3rd ed. (New York: Free Press, 1990), p. 190.} -- which is often cited -- simply makes comments like "Charismatic people project a powerful, confident, dynamic presence" which Mortensen uses as his reason for selecting a title, like that of Chapter 2: "Confidence: Conviction Is Contagious." In other words, there is no research that supports the overall selection of ingredients.
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12 of 13 people found the following review helpful By Jim Estill on November 2, 2010
Format: Hardcover
I had previously read that there is no connection between charisma and success as a CEO. This book makes a convincing case that it does matter and goes on to outline how anyone can improve their charisma.

The book has 5 sections:

1 - Presence - What Do You Radiate.

Chapters in this section include among other things Passion, Optimism, Humor and Happiness and my favorite Energy and Balance (also called Vibrant Well Being)

2 - Core Qualities - The Inside Dictates the Outside.

Chapters in this section include such topics as Self-Discipline, Competence, Purpose, Integrity etc.

3 - Delivery and Communication - Speak with Conviction.

Chapters in this section talk about presentation skills, communication, listening etc. I have long been an advocate of Toastmasters for almost anyone at any level in an organization. Although this section of the book was on a lot more than just public speaking.

4 - Empowering Others: Contagious Cooperation

Chapters in this section talk about credibility, goodwill, empathy, respect etc. I know from experience that empowered teams accomplish great things. I also know that my "control freak" attitudes through the years have held me back. I am getting better at this though (the more I know myself, the better I do)

5 - Subconscious Triggers:It Just Feels Right - Or Not.

Chapters here talk about emotional state, how you say things and even physical appearance (uh oh - better up my game).

The conclusion was "The Fable of the Fighting Brothers" which I read with interest since I grew up with 3 brothers and we did our fair share of fighting. And of course I could tell you the whole fable but there is a difference between a book review and a book summary - and this is a review.

And one of the closing quotes from the book:

"It is not what you are going to do, its what you are doing now that counts" Napoleon Hill
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10 of 11 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on October 21, 2010
Format: Hardcover
We have all met highly successful people who just radiated charisma. There seemed to be some aura about them that attracted us to them, made us attracted to their cause or want to buy into their product or services. We often wonder what magic these people were blessed with.

While there is no doubt that some people are naturally more charismatic than others, there are some basic skills that we can learn and develop which will greatly improve our charisma. The more charisma you possess, the higher your potential for success.

In his book, The Laws of Charisma, Kurt Mortensen has identified thirty-five different qualities or traits which we can all improve on to increase our level of charisma. The traits are grouped into five sections:

Section one - Presence: What do you radiate?
Section two - Core Qualities: The inside dictates the outside
Section three - Delivery and communication: Speak with conviction
Section four - Empowering others: Contagious cooperation
Section five - Subconscious triggers: It just feels right - or wrong.

The chapters under each section follow a standard format. Each chapter gives a brief discussion of that particular trait. Then there is a discussion concerning how we have blind spots regarding that trait. Then the chapter concludes with the correct application, a specific example and a charisma key. There is a self-rating scale for you to determine your charisma score at the end of each chapter.

The book is well organized, well written and the chapters are very short. You can read this book cover to cover or you could use the table of contents to pick a topic that you feel you need to work on.

This is the type of book that you want to refer to often.
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