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You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.
Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.
Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.
Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.
Anyone can be visionary. The Lean Entrepreneur shows you how to:
"Man, being biological, follows biological patterns. So do man-made things." Including entrepreneurial business ventures, according to the authors. Read morePublished 6 months ago by Ash Ryan
I'd give it nine stars, if I could.
Nine because nothing's perfect, but...Wow!
This book is fantastic! Read more
The book is amazing, but when you meet Brant Cooper in person it becomes even better.
Great read from an amazing guy!
Written in a clear, easy-to-understand language that I could get my head around. I read Eric Reis' Lean Startup book which really tells you the "How" of his methodology. Read morePublished 17 months ago by Jason
A lot of discussions and examples help me understand lean startup more.
I hope it is final lean startup book before I step into startup life.