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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback – International Edition, October 6, 2011


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Product Details

  • Paperback: 336 pages
  • Publisher: Portfolio Penguin (October 6, 2011)
  • Language: English
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 6 x 0.9 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (780 customer reviews)
  • Amazon Best Sellers Rank: #7,479 in Books (See Top 100 in Books)

Editorial Reviews

Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton Financial Times Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles -- Dan Heath, coauthor of Switch and Made to Stick If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. -- Randy Komisar, founding director of TiVo The Lean Startup will change the way we think about entrepreneurship -- Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation -- Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Development Corp This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder and Chairman, Intuit

About the Author

Eric Ries is an entrepreneur and author of the blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. He lives in San Francisco.

Customer Reviews

I only wish I could have read this book 5 years ago as I was starting my business.
Dan Beck
You should get this book and read it well, so you can see what really needs to be done to make your business succeed.
Kohath
The lean startup is a good book because the author describes very clear the concept and use some cases for explains.
JUAN JOSE RAMIREZ MEDINA

Most Helpful Customer Reviews

152 of 168 people found the following review helpful By Jonathan Bennett VINE VOICE on August 24, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
As of the writing of this review (August 2011), the US economy is still in pretty bad shape, banks aren't lending and companies are sitting on piles of cash. It's a perfect time to launch a startup, but capital is scarce. Fortunately, there are options for aspiring entrepreneurs. The Lean Startup by Eric Ries (co-founder of internet company IMVU) is a great place to begin.

When I first received the book I was a little concerned that it would be more focused on brick and mortar businesses to the exclusion of internet and content type startups. However, Ries focuses on a variety of entrepreneurial situations from traditional, physical businesses to those only existent on the web. If you are operating a business or thinking about starting one, chances are Ries has addressed your situation in some capacity within the book's 290+ pages.

The Lean Startup is filled with technical information, but also interesting stories that back up the author's assertions. I like this model because it allowed me to see what he was talking about in a real world setting. I also appreciate his inclusive vision of entrepreneurship. For example, he thinks entrepreneur should be a job category in larger companies and goes on to address the needs of people who are in charge of starting new projects within big corporations.

In short, the lean startup model focuses on getting a minimum viable product to the market, then receiving customer feedback along the way to improve the product and pivot (take a new approach) if necessary. This, of course, is in contrast to the old way of doing business where a product is launched fully functional backed by extensive market research.
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118 of 134 people found the following review helpful By Trevor Burnham VINE VOICE on September 17, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
In the tech boom of the '90s, so-called "startups" would burn through millions of dollars of investor cash before seeing any revenue. They'd hire PR firms and launch national ad campaigns; they'd bring on big-name C-level executives; and they'd train an army of support staff--all before they had any customers. Webvan, Pets.com, eToys, and countless others whose names are now forgotten went down this path, only to find that the massive demand they'd anticipated for their services never materialized.

Investors have wised up since. Validation is the name of the game: Your concept may look good on paper, your demo may look great, but you're never going to raise more than six figures without traction--enthusiastic beta testers, active users, or best of all, revenue. Today, the word "startup" suggests a handful of people working on a small product, collecting feedback, and iterating on that feedback. Rather than launching when everything is perfect, they launch when they have a "minimal viable product" (MVP). It's an approach that's been advocated for years by startup accelerator programs like Y Combinator and TechStars. And now Eric Ries has a name for it: "The Lean Startup." He's built a whole brand around the name--including a video series, a conference, and now this book--and attracted press coverage that's described it as a "radical new theory" (Wired).

So is it new? That depends on who you are. If you're already in the startup world, most of this book will sound familiar. That's not to say that Ries' writings are useless--the book contains some solid anecdotes (though not as many as I would've liked), and many entrepreneurs are aware that they're not iterating on feedback as quickly as they could be--but it does make the repetition of the theme tedious.
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186 of 216 people found the following review helpful By Trevor Owens on September 13, 2011
Format: Kindle Edition Verified Purchase
The title may seem over the top, but actually the implications of Eric's new book are huge. I can't remember a text in recent years that predicted such significant conclusions for society, education, and world business.

**Concepts in the book that will make your head spin:

1) Ries's Law (I'm coining this right now) - Moore's Law that states the cost of new technology will rapidly decrease thereby reducing technological risk of innovation. It's not until The Lean Startup that we realize the cost of reaching customers and thereby market risk will also rapidly decrease.

2) Entrepreneur mythology as we know it is wrong (aka Steve Jobs is not what he seems). Iconic innovators ala the founders of Apple are believed by the public to be successful because of their creative vision of the future. The Lean Startup shows that in order for founders to be successful, they must test each element of there vision against reality.

3) Demystifying startup metrics. Even in a startup mecca like NYC, few entrepreneurs understand the metrics that drive their business. Eric's Innovation Accounting paradigm will change the early-stage VC industry as we know it.

**What I like about the book:

1) Comprehensive and a pleasure to read.

2) Real world examples (case studies) from tech startups to the non-profit industry. You will not find anything like these in other books.

3) Case studies in chapters 6 & 7 alone are worth the price of the whole book.

**What I don't like:

1) The chapter titles are a bit confusing and non-descriptive.

2) I could see some savvy entrepreneurs getting bored with the beginning when there's really great content in the later chapters.
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