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The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries Hardcover – September 26, 2007

ISBN-13: 978-0470840344 ISBN-10: 047084034X Edition: 1st

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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (September 26, 2007)
  • Language: English
  • ISBN-10: 047084034X
  • ISBN-13: 978-0470840344
  • Product Dimensions: 6.3 x 1 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,957,148 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

The Leisure Economy offers a provocative and insightful look at thecoming sea change in the North American economy. As millions ofbaby boomers begin to retire, the U.S. and Canadian economies willbe flooded with people who literally have time on their hands. Andin the workforce, the boomers will be replaced by generations withvery different attitudes from the boomers. Gen X and Gen Yunderstand the worth of leisure time-and when they're in charge,they just might demand some.

As Linda Nazareth explains, the shift away from an intense focuson work towards leisure will make for some profound shocks to ourlives, industries and institutions. Lost in the day-to-day frenzyof the time-crunch economy, many have yet to consider what liesahead and what these changes really mean. For businesses, the shockwill be the rudest, but whether you are an investor, a consumer, abusiness owner or a worker, you need to stay ahead of thecurve.

The Leisure Economy gives you a fresh look at the way thateconomics, demographics and attitude will force profound changes inthe North American economy.

  • New economic priorities for North America mean companies mustplan ahead to face the challenges of the leisure economy. what mustthe smart ones do?
  • As boomers leave the work force in waves, some businesses andindustries will face a crisis: How to keep talent? How to sustaingrow current markets? How will Gen X's and Gen Y's views on workand leisure affect the economy?
  • Get ready for a new class of "haves" and "have-nots". The nextbig divide in North America will be between the leisure haves andhave-nots, and it will be as polarizing as the widening gap betweenrich and poor.
  • A leisure boom does not mean an economic boom: Why the leisureboom may not be good for the economy-or for your portfolio.
  • The leisure industries: What will be the growth industries ofthe future? And what businesses are at risk?
  • Busting myths and making bold predictions about who will bethe winners and losers in the new world of work, The LeisureEconomy fuels the debate about the shifting demographic landscapeand gives you insight into how to profit from the coming leisureboom.

From the Back Cover

"What will it mean when a society used to being time-crunchedfinds it is awash in leisure time-and how will that affect theeconomy?"

{For years we have been living in a time-crunch economy.You can see evidence of it wherever you look. Commuters start theirtreks before sunrise, toting special coffee cups that fit rightinto the cupholders provided by auto manufacturers. Workers usetheir breaks to arrange rides for their kids to get to their soccergames, and arrange to pick up other kids on the days that they arein charge of the car pool. Dentists offer appointments at 7:00 inthe morning, or 7:00 at night. Fast food, frozen food, restaurantfood or simply skipping meals has replaced cooking.

"But what if a lot of people suddenly has a lot more time? Whatif a lot of people wanted a lot more time? What if they startedmaking decisions not on the basis of speed-choosing things that canbe consumed or done fast, or which let them do things faster-but onother values? the results would be radical. These consumers wouldgive us a 'leisure economy,' and it would affect everyone fromworkers to investors to businesses to governments.

"In fact, the leisure economy is already in progress, and overthe next couple of decades it will only gain steam. If you want tobe ahead of the curve, you have to understand why it is happeningand what the possible fallout from it will be. Concentrate too muchn the time-crunch economy and you may be missing the biggesteconomic shift to hit North America in decades." - From The LeisureEconomy

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3 of 3 people found the following review helpful By K. Richard on January 21, 2008
Format: Hardcover
The Leisure Economy by Linda Nazareth is a well- researched, on-target account of the movement away from the "Time Crunch Economy" to the "Leisure Economy." As this respected economist points out, work/life balance is not just a fad created by young people to drive older professionals crazy. It's a sane response to a society which has made a virtue of work addiction and is re-calibrating itself to the mindset of "there's more to life than work."

Baby Boomers pondering retirement, Gen Xers with families and mortgages, and Gen Yers new to the workplace will discover valuable insights to guide their career-and-life choices. So will organizations struggling to attract and retain the best talent of every age. Ms. Nazareth offers examples of individuals who have re-invented their working lives and industries who offer employees opportunities to do the same as this movement gains momentum.

The Leisure Economy is a significant contribution to the literature of generational diversity and changing values in the workplace. And, equally important, it is creatively written and highly entertaining.
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0 of 1 people found the following review helpful By M. Majere on April 14, 2008
Format: Hardcover
Boomers, economists, legislators, other public officials, and all business owners should read this book. It forecasts realistically things that WILL happen in our future.

Instead of turning our back on getting older, (the 60 is the new 40, or whatever) we should plan our lives, businesses, and government strategies towards the graying of No. America.

Good book with great ideas on what to do in life, within the next 30 years.
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More About the Author

Linda Nazareth is an economist, author, broadcaster and speaker. The Senior Fellow for Economics and Population Change at policy think-tank the Macdonald-Laurier Institute she is an expert on demographics and trends, and speaks frequently to business groups, translating big picture trends into information they can use for their own strategic planning.