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"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
If you think work is no laughing matter, the joke's on you. The Levity Effect uses serious science to reveal the remarkable power of fun and humor in building a productive, engaged, and loyal workforce...and a more successful you.
If you doubt levity is good for business, consider this: lighthearted leaders earn more on average than their more dour peers; entertaining workplaces breed more loyal employees and happier customers; and employees who are considered humorous are vastly more likely to get promotedespecially to senior positions.
The benefits of the levity effect are built on extensive research and case studies from some of the world's most successful organizations. Bestselling author Adrian Gostick and humorist Scott Christopher provide powerful examples of leaders from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, all of which prove that lightening up leads to real business results.
The Levity Effect also presents extensive research into the subjectincluding compelling data from the Great Place to Work® Institute's one million-member databasethat cuts against the grain of traditional business thinking to reveal that great companies consistently earn significantly higher marks for fun.
The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career. With interviews, extensive research, and lighthearted insight, The Levity Effect turns traditional business thinking on its head to prove again and again that a fun and engaging workplace leads to better business, more focused employees, and satisfied customers.
Doesn't really give a whole lot of advice rather to be "light". The author is more focused on why levity works. Read morePublished 4 months ago by Drew Rogers
As an academic who studies the use of humor in the workplace, I found this book both factually accurate and insightful. Read morePublished on November 23, 2013 by David Cheng
Received promptly. In excellent like new condition.
The contents of the book itself?.... well thats entirely your choice! Read more
According to this book it includes "groundbreaking research on 1 million employees." I'm wondering where the employees were located since I had never heard of such research. Read morePublished on April 1, 2012 by Dianne W
This book was first published in 2008, and it is hard to believe that in 3 short years that the information in this book has become so outdated. Read morePublished on December 7, 2011 by B
I enjoyed the book but it didn't say much. Just try to be fun and funny and great things will come. It was a quick read. Read morePublished on August 30, 2011 by AGL
The most effective leaders know how to fully engage their employees in the process called "work". They frequently use humor in their approach to employee relations; most of all,... Read morePublished on April 9, 2010 by Larry Underwood