"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008)
"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
From the Inside Flap
If you think work is no laughing matter, the joke's on you. The Levity Effect uses serious science to reveal the remarkable power of fun and humor in building a productive, engaged, and loyal workforce...and a more successful you.
If you doubt levity is good for business, consider this: lighthearted leaders earn more on average than their more dour peers; entertaining workplaces breed more loyal employees and happier customers; and employees who are considered humorous are vastly more likely to get promotedespecially to senior positions.
The benefits of the levity effect are built on extensive research and case studies from some of the world's most successful organizations. Bestselling author Adrian Gostick and humorist Scott Christopher provide powerful examples of leaders from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, all of which prove that lightening up leads to real business results.
The Levity Effect also presents extensive research into the subjectincluding compelling data from the Great Place to Work® Institute's one million-member databasethat cuts against the grain of traditional business thinking to reveal that great companies consistently earn significantly higher marks for fun.
The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career. With interviews, extensive research, and lighthearted insight, The Levity Effect turns traditional business thinking on its head to prove again and again that a fun and engaging workplace leads to better business, more focused employees, and satisfied customers.
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