Industrial-Sized Deals Shop all Back to School Shop Men's Hightops Learn more nav_sap_SWP_6M_fly_beacon Iron Maiden UP3 $5 Off Fire TV Stick Subscribe & Save Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Baby Sale
Buy Used
$9.48
Condition: Used: Good
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand Hardcover – August 19, 2004

15 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover, August 19, 2004
$60.21 $5.45
Unknown Binding
"Please retry"

Editorial Reviews

About the Author

Jonathan Mahler is a contributing writer for The New York Times Magazine. His articles, essays, and reviews have also appeared in the Washington Post, the Wall Street Journal, the New Republic, and a variety of other publications.

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 232 pages
  • Publisher: DK; Box edition (August 19, 2004)
  • Language: English
  • ISBN-10: 0971793573
  • ISBN-13: 978-0971793576
  • Product Dimensions: 9.9 x 1.4 x 13.1 inches
  • Shipping Weight: 4.1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,412,615 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

13 of 15 people found the following review helpful By vkwn on October 16, 2004
Format: Hardcover
I just started reading this book, and if you're a Lexus fanatic, you'll love it. This isn't some 3rd party writing this, but from people directly involved w/ Lexus/Toyota. Denny Clements is one of the authors. Excellent stories (so far), and pics (beautiful!)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 7 people found the following review helpful By Lexus Linds on January 16, 2006
Format: Hardcover
I am a huge Lexus fan and this book satisfied my every expectation! I now value my Lexus even more than I did prior to reading it. Lexus went above and beyond that of its competitors to ensure their first vehicle, the LS, would be a success and appealing to the luxury car buyer. Their precedence in approach to customer service is outstanding and I believe it to be a large part of their success today. I have a new understanding of Lexus' slogan "The Passionate Pursuit of Perfection" and have determined Lexus to be a redefinition of luxury. I highly recommend this beautiful coffee table edition book to the enthusiast, owner, or individual interested in how Lexus has come to be a leading dominate force in the U.S. luxury car market.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By John Mccarrier on February 6, 2013
Format: Hardcover Verified Purchase
This is a competent corporate autobiography written for Lexus owners who want to feel good about their buying decision. It is written with full cooperation if not sponsorship of Lexus. It focuses almost entirely on the LS 400 and its top of the line successors. The ES models are ignored since they don't match the storyline of unparalleled luxury and status.

It is beautifully laid out and easy to read. Just don't expect to find any technical information or stories of problems and internal conflicts.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By San Francisco Kiwi on May 18, 2011
Format: Hardcover Verified Purchase
As a first time Lexus owner and enthusiast I first spotted this on the coffee table at my dealer's showroom and it was hard to put down when my car was ready !

Broadly speaking, there are somewhat overlapping themes to the book -
1) The genesis of the Lexus idea and strategy, the excruciating detail and insightful research before the launch
2) The 'early adolescent' challenges faced by Lexus after the hugely successful launch, including the economic environment, tariffs/politics between USA/Japan, competitor responses etc
3) Profiles of development thought behind each model series, e.g. the rise/advent of the luxury SUV category

The book should be compulsory reading for any Marketing student, particularly those interested in brand creation, luxury brand strategy or those studying for design careers in the auto industry. There is a tonne of anecdotal commentary and insight and the book is very readable throughout - there are no 'dry patches' or filler material to make up the bulk, though personally for me the most exciting and interesting portion is the pre-launch period and the first year or so. I haven't read the other Lexus story books available but if you can get this second hand in good condition, it's an excellent buy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Bob_Rides on December 10, 2013
Format: Hardcover Verified Purchase
Nice book. I prefer reading Chester Dawson "The Relentless Pursuit". It has less of a "Company line" feel. If you love Lexus you should have this book, but get Chester's too.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Alberto Bazzan on September 29, 2005
Format: Hardcover
The story of LExus is a case in the history of car market ,globalization and strategic implementation.

It is a must read for strategist or owners.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
If you have or are considering buying a Lexus vehicle, then this book will provide a wealth of information to explain how the Toyota company moved into the luxury car business. It also shows how the local car dealerships were involved with the success of the cars
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
Like the car it is 100 percent quality all the way. It has found a home on the coffee table for all to see. I have owned many luxury cars and the Lexus is in a class by itself. So like the car so is this book. I will never own anything else.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out these pages to see more: lexus cars for sale, lexus is coupe