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The Lights of Sheridan Square [Kindle Edition]

Bob Ford
4.8 out of 5 stars  See all reviews (12 customer reviews)

Print List Price: $12.95
Kindle Price: $7.99
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Book Description

Joanna Olenska grew up in a strict, Brooklyn Catholic orphanage and at eighteen “escaped” to Manhattan in search of a dream that has remained just beyond her reach for nearly twelve years. Jay Carraway has abandoned the opulent, secure life of North Greenwich, Connecticut to come to New York and pursue a career very different from the family owned mega-business that he was intended to inherit.

Set against the background of the TV commercial production and advertising world of New York City during the late '50s, the novel tells that story of how Jay falls in love with Joanna and pursues her tenaciously, only to find that, for a long time, his love for her is a solo act. Joanna, four years his senior, regards him as simply a nice guy out of his element, having come from a life that she can barely comprehend, populated with people whose attitudes toward her she does not understand. Hardened by the life of a struggling actress, Joanna has wrapped herself in an emotionally protective veneer. In time, she gives in to Jay’s openness, his respect, his emotional support and lets him penetrate her shell.

Elliot Pierce, a TV commercial director that hires Jay to work for him, lurks as a threat to their happiness because of his past relationship with Joanna. Elliot lives his life on a seamy edge, always giving in to his libido, yet determined to pursue a phantom dream that, in his heart, he is afraid he might catch.

Jay’s aristocratic, snobbish mother regards Joanna as an unwelcome social interloper. Her efforts to destroy their relationship set in motion events take Jay years to reclaim that which he has lost and to answer questions that have haunted him since a late summer day in 1957.

Editorial Reviews

About the Author

In addition to four published books – three fiction and one non-fiction - Bob Ford has produced two off-Broadway plays and dozens of industrial shows and comedy reviews. He spent 30 years as a documentary and commercial film director in the U.S. and Europe and has produced and written myriad magazine articles. He has appeared on NBC, ABC, FOX, CNN and a number of local cable TV and radio shows as an automotive subject expert. Currently, he is CEO and Founder of, a unique website targeted at the college market. He lives in New York City and Stamford, CT with his wife of 46 years.

Product Details

  • File Size: 499 KB
  • Print Length: 342 pages
  • Page Numbers Source ISBN: 1468015958
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007C6ZRJE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #2,502,645 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars A Review of The Lights of Sheridan Square by Bob Ford February 8, 2012
When gopher Jay Carroway buys a dime soda from a vending machine, the reader is tipped off that The Lights of Sheridan Square's old-style demeanor with its stud row men and lovely secretaries is meant to read like a book from yesteryear. The romance stars Miss Joanna Olenska, the temporary receptionist for Ad-Film in Manhattan, when she is not acting in industrial shows opposite stacks of tires or refrigerators.

Joanna's magnetic eyes attract the gold in Jay's heart. Jay's polite restraint has Joanna day-dreaming about small houses with gardens. But Jay's gold heart stops when Joanna refers to him "like a brother." Jay convinces Joanna that he's different than the rest of the pack. But is Jay's polo-playing family too different for the orphaned actress? Both Ford and the main character are enamored with romance, whether in Manhattan or Paris.

Author Bob Ford's research into the late 1950s provides a convincing backdrop, complete with references to Playboy, Jack Benny, the birth of chemotherapy and IBM. . Ford portrays the quirks and double-dealings of the New York advertising film industry with martini-laced humor and an insider's wink. If this pulp-fiction style romance had a soundtrack, a boozy Dean Martin would accompany scenes at Ad-Film and Film Arts.

A fun, quick read full of fast retorts and well-aimed jabs, Ford illuminates the seamy side of Manhattan and Connecticut's Greenwich in a not-so-politically-correct era, The Lights of Sheridan Square delivers a satisfying, playful yet romantic tale with good-guys, bad-guys, dames, eccentrics, and a happy ending.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Must Read February 8, 2012
I really enjoyed reading the book. The character developments were consistent throughout the story and exhibited in such detail, leaving them well established individuals who were relatable and believable. It was an amazing story, one I will enjoy reading again and again... I recommend it for anyone who loves to curl up with a good book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Awesome Book! February 5, 2012
I enjoyed reading the romance, The Lights of Sheridan Square. The romantic setting in Greenwich Village in the late '50's kept me interested throughout as did the early years of commercials and television. The chapters were entertaining, especially, Arabella's Rules and 101 Cats. But, what I enjoyed most was the main character. I cared about Jay and what was going to happen to him. He seemed real and I could picture him throughout the story. His thoughts that he shared with us, brought him to life for me, and instances such as the jogging chapter made him endearing as he worried he was about to die from the exercise!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great read! February 4, 2012
By choosing the specific time in history, when technology was really beginning to take off, the author was able to make the setting interesting and educational (sorry, but I am a teacher!) Additionally, the careers of the characters and the inside workings of those in their fields, were interesting and somewhat usual choices.

You will enjoy this story!
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Lights of Sheridan Square February 8, 2012
really enjoyed reading this book. It gave so many unique phrases, made the book so easy and fun to read. I actually plan on reading it again. It was a very good book, Loved it. And that you could really feel the emotions on both sides of the relationship, just so refreshing, thanks and I hope you enjoy it too. I highly recommend it. jeanette
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The Lights of Sheridan Square

Bob Ford

Review by Barbara Bamberger Scott

My dearest Jay, I wish that time could have stopped for us in Paris or even here on Sheridan Square. These have been the most wonderful months I have ever known.

The year is 1957; the hero, a young ad man named Jay Carraway; the heroine, a wannabe starlet named Joanna Olenska. He, scion of a wealthy Connecticut dynasty; she, a poor orphan child. They meet in New York, where Jay has rejected his life of privilege to be a "go-fer" in an ad agency, and Joanna is trying to get a break on Broadway. Jay soon rises to prominence as the sidekick of Elliott Pierce, a dynamic, successful rotter. Eventually Jay will learn that his job includes lying to Elliot's wife about his philandering, and that it is possible that Elliot once philandered with Joanna. In the meantime, Jay and Elliott will make beautiful money together in the high stakes ad game, and try to piece together Elliott's dream: to produce a film called Death of a Gran Prix Racer, starring Paul Newman (who did star in a racing film, Winning, in 1969). As Jay's love for Joanna grows, his admiration for Elliott wanes, leaving him with significant choices to make.

Since these are vibrant, dynamic people and historically rich settings, everything is in place for a novelistic triumph. Bob Ford, author, playwright and commercial filmmaker, has presumably walked around in the realms he describes. He is a skilled writer, using alluring chapter titles, mulit-layered characters and clever plot devices to move his story along. Jay's naïve Sancho Panza to Elliot's amoral Don Quixote allows for a peek behind the scenes in the world of 1950s "mad men.
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