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The Like Economy: How Businesses Make Money With Facebook (Que Biz-Tech) Paperback – December 3, 2011
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About the Author
Brian Carter is known as one of the elite Internet marketing experts in the world. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy results in a speaker and trainer who leaves every audience not only entertained, but armed with powerful tactics and strategies. Brian has 12 years experience with Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course. He is a social media keynote speaker who combines entertainment, comedy, and education into hilarious event experiences. Brian develops strategies and builds search visibility and social marketing for companies of all sizes, including well-known entities such as Universal Studios, the U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook, and his combined readership exceeds 100,000 people. He hasmore than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other marketing channels. A speaker and trainer for top marketing conferences that include Socialize, SEOmoz, SMX, Pubcon, and the American Marketing Association, Brian is one of the nation’s leading experts in Internet marketing.
More About the Author
* Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500.
* Brian has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine.
* Brian has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. He has an overall reach of more than 150,000 fans through Facebook, Twitter, LinkedIn, and his other marketing channels. He has taught more than 10,000 students.
* Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.
At the Brian Carter Group, Brian pioneers and executes results-focused strategies and tactics. In 2011, Brian and his students were the first to publish case studies of Facebook marketing sales and profits at a time when most marketers believed that was impossible. His clients achieve results 50% to 400% above average. Over the last several years, he has again shocked the industry by proving Facebook marketing also works well for B2B.
For live events, Brian's hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. Brian's talks deliver takeaways proven to produce business results, motivational insights and original humor... no other social media speaker at his fee level delivers all three. And he's one of the only social media speakers who believes you absolutely must hold social media accountable for ROI and value. Theories of conversation and relationship alone are not enough. Brian teaches companies the strategies and tactics that really work.
"I'm so glad you were our keynote speaker. You were the perfect choice."
- Derrick Wheeler, Microsoft
Brian's hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained, but motivated and armed with powerful strategies and tactics.
Brian's energetic and engaging talks deliver...
* Motivational insights and clean original humor
* A high-impact experience with the specific tools to succeed
* Takeaways proven to produce business results
You get to choose how much or how little laughs, tips and motivation he delivers. Brian knows your event and audience is unique. He'll customize a program for your event and goals that'll leave you smiling and get exceptional feedback from the audience.
Brian believes you absolutely can and should hold social media accountable for ROI and value. If you have the ability to track your results, then you can tell if it's working or not. Brian gives companies the strategies and tactics that really work. Brian helps real companies- from small business to the Fortune 500, in multiple industries- get marketing and sales results every day. He can demand profits from social media because he's achieved them for so many companies.
"Brian received rave reviews and definitely knows his stuff. If you're looking for a speaker and want someone who is engaging, humorous and relates well with an audience, then Brian's your guy! He's also a pleasure to work with!"
- Betsy Bailey, Executive Director at Professional Engineers of North Carolina
Top Customer Reviews
Brian Carter walks you through methods and strategies behind using Facebook to help drive customer interest and ultimately generate revenue via everyone's favorite social meeting place on the web.
The best part of the book - for me at least - was the section on how to turn FaceLookers into FaceBuyers. Carter doesn't just tell what doesn't work - he tells you what works based on real-world experience. I'm going to be putting these suggestions and methodologies to work in my campaigns immediately. They are solid and workable techniques.
If you are looking for a book that can help you engage your potential customers where they are most comfortable and ready to hear your message - The Like Economy is a fountain of information and examples to get you where you want to be in the social media world!
One thing that I got out of the book is its more than just doing something on FB, but what are you doing in your other activities (emails, web pages, etc.) to increase your FB presence. No matter if you think it is a good or bad thing, the reality is if you are a business you need to have a FB presence. This book isn't the end all to be all books about the topic, but there is an engaging writing style most people should be able to follow - you don't feel as if a techie is talking down to you or making it overly simplistic.
Similar to other books like this one, if you have used the FB advertising platform before, some of this will be familiar to you but you will also learn a few new tips and tricks. If you're looking for some new ideas, I'd recommend giving this one a try.
Brian's new book, "The Like Economy" is not only a review. It is also an update of all the teaching, all the experiences of group members, all the "Facebook" that one would need to truly understand the platform.
I would consider it a must read for anyone seriously considering doing business on Facebook. I'm in my second reading - even as I write this review.
Brian Carter is a marketing consultant who is help businesses tap into the power of social media like Facebook. Carter provides a step by step marketing plan. Carter explains that Facebook is essential to your business because life is a lot more like high school than college. People are moved more by popularity and the actions of peers than the cold hard facts. Facebook is so important to businesses because it taps into what people like and how they are more likely to trust their peers than experts.
Carters explains how to use Facebook for creating sales and for positioning the company's brand. Using the AIDA plan which stands for Attention- Interest- Desire- Action as the four steps of the sales program, Carter shows how Facebook provides the attention in the interest elements of sales and in for some businesses that desire and action depending on what you're selling.
What I appreciated about Carter's approach was that he did not overhype the benefits of Facebook for company. He repeatedly exhorts readers that working in Facebook may not provide immediate eye-popping profits. But notes that this fact is likely due to the tracking programs bias toward the last click.Read more ›
Most Recent Customer Reviews
Practical, thoughtful and incisive advice and information gained by extensive firsthand experience, delivered with clear and clean prose. Read morePublished 10 months ago by Bob Ledrew
I reviewed this book with five stars because it's deserve it for some reasons. First of all, the author is a person with experience in online marketing and showed us a lot of good... Read morePublished on September 1, 2013 by Ion Bargan
I am the type of non-delegating entrepreneur and must do everything myself. Including Facebook marketing and ads. Read morePublished on February 12, 2013 by S. Sabina
Brian Carter convinced me on the value and importance of using Facebook as a business tool. Previously I considered Facebook a teenager's site and a place to joke with my friends. Read morePublished on January 9, 2013 by Russ Emrick
I am an earlier adopter for social media, even had the opportunity to trade emails with some in higher places in a couple of social media venues. Read morePublished on December 26, 2012 by Joseph J. Slevin
An incredibly thorough & informative book that can help any business big or small create loyalty among its customer base, collect info on its customers likes/dislikes, habits and... Read morePublished on December 18, 2012 by KristenB
This book shows that it really is possible for any business to increase their revenue through Facebook. Read morePublished on December 18, 2012 by Paul Lappen
Title: The Like Economy: How Businesses Make Money With Facebook
Author: Brian Carter
ISBN 13: 978-0789749062
Publisher: Que... Read more